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Healthcare Success

132 EpisodesProduced by Healthcare SuccessWebsite

Healthcare Success is a leading healthcare marketing and medical advertising agency for hospitals, doctors & medical practices. #HealthcareMarketing

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Winning Patients With Google Ads

September 14th, 2023


A special podcast of a webinar led by, Josh Weum, Account Director, Garrick Gaffney, Digital Account Supervisor, and Stewart Gandolf, CEO on 9/14/23. …

Understanding How SEO Contributes to Your Marketing Mix

August 24th, 2023


A special podcast of a webinar led by , Paul Knipe, Senior Account Director, and Brett Maurer, Senior Art Director. The topic is Understanding How …

Reach Today’s Healthcare Consumers with a Living Brand

August 3rd, 2023


A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, Paul Knipe, Senior Account Director, and Brett Maurer, Senior Art …

SEO for the C-Suite (and Other Executive Leadership)

July 14th, 2023


A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Grant Simmons, Senior SEO Strategist. The topic is SEO for the …

Healthcare SEO: How to Win "1st Place" on Google

June 23rd, 2023


A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, and Grant Simmons, Senior SEO Strategist. The topic is Healthcare …

Vanity Phone Numbers Dramatically Increase Advertising Response Rates (Plus, Expert Best Practices)

August 1st, 2022


A podcast by Stewart Gandolf, CEO, Healthcare Success and Bruno Tabbi, Founder and President of Ignition Toll Free. The topic is: Vanity Phone …

COVID Disruption & Its Indelible Mark on Healthcare Marketing

July 25th, 2022


A podcast by Stewart Gandolf, CEO, Healthcare Success and Alan Shoebridge, Chief Communications Officer for Providence Oregon. The topic is: COVID …

Healthcare Marketing in the Post - COVID "New Normal"

June 11th, 2022


A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, Josh Weum, Account Director, and Kathy Roy Gaughran, Senior Marketing …

Transition Your Addiction Treatment Marketing, as We Move From “Pandemic” to “Endemic”

April 29th, 2022


A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success, Josh Weum, Account Director, and Kathy Roy Gaughran, Senior Marketing …

5 Steps to Creating a Breakthrough Healthcare Brand with Low Consumer Awareness

September 14th, 2021


A podcast by Stewart Gandolf, CEO, Healthcare Success and Johnny Smith, Vice President of Marketing Services at Encompass Health. The topic is: 5 …

6 Key Healthcare Trends Emerging from the Pandemic

June 3rd, 2021


A podcast by Stewart Gandolf, CEO, Healthcare Success and John Marchica, Founder and CEO, Darwin Research Group. The topic is: 6 Key Healthcare …

The Latest Physician Liaison Strategies for Building Doctor Referrals

February 18th, 2021


A podcast by Stewart Gandolf, CEO, Healthcare Success and Kriss Barlow, Principal, Barlow/McCarthy. The topic is: The Latest Physician Liaison …

How to Structure Your Healthcare Call Center for Success

February 9th, 2021


A podcast by Stewart Gandolf, CEO, Healthcare Success and Kathy Divis, co-founder and President, Greystone.Net. The topic is: How to Structure Your …

Sports Marketing Strategies for Healthcare Brands

January 28th, 2021


A podcast by Stewart Gandolf, CEO, Healthcare Success and Charlie Charlie DeNatale, Senior Media Buyer, Healthcare Success. The topic is: Sports …

The Art of Human Care: Humanizing and Personalizing Medical Care

December 10th, 2020


A podcast by Stewart Gandolf, CEO, Healthcare Success and Hassan Tetteh, MD, author of the new book entitled, The Art of Human Care. The topic is: …

Advanced Healthcare SEO webinar

November 20th, 2020


An audio podcast version of a webinar given by Stewart Gandolf, CEO; and Jonathan Silver, SEO Lead, of Healthcare Success on 11.19.20. The topic is: …

Multilocation Marketing Strategies webinar

November 11th, 2020


An audio podcast version of a webinar given by Stewart Gandolf, CEO, Healthcare Success on 11.12.20. The topic is: Multilocation Marketing Strategies.

What Healthcare Consumers Want in 2021: Breakdown of Survery Results

October 15th, 2020


An audio podcast version of a webinar given by Aaron Clifford, SVP Marketing, Binary Fountain and Stewart Gandolf, CEO, Healthcare Success. The topic …

How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19

August 11th, 2020


A podcast by Stewart Gandolf, CEO, Healthcare Success and Dr. Jim Merlino, Chief Clinical Transformation Officer, Cleveland Clinic. The topic is: How …

How is the Coronavirus Impacting Healthcare Perceptions and Behaviors? Wave III Results

July 24th, 2020


An audio podcast version of a webinar given by Stewart Gandolf, CEO, Healthcare Success; Rob Klein, CEO, Klein & Partners; and Chris Harrop, …

Hospital Crisis Management and Healthcare PR in the Age of COVID-19

July 15th, 2020


A podcast by Stewart Gandolf, CEO, Healthcare Success and Jay Geer, President, Miller Geer & Associates. The topic is: Hospital Crisis Management …

How to Find and Select the Ideal Healthcare Marketing Agency: 8 Smart Steps

July 1st, 2020


A podcast by Stewart Gandolf, CEO, Healthcare Success and Ed Bennett, Founder, MarTech.Health. The topic is: How to Find and Select the Ideal …

How to Adjust Your Creative Strategies In Response to the COVID-19 Pandemic

June 19th, 2020


A podcast by Stewart Gandolf, CEO, Healthcare Success and Dana Callow, Executive Creative Director, Healthcare Success. The topic is: How to Adjust …

COVID-19 Reopening – How Your Healthcare Brand Can Emerge Stronger From the Crisis

June 8th, 2020


A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success and Aaron Clifford, Senior Vice President of Marketing, Binary …

COVID-19 and Healthcare Marketing: Should You Freeze, Pivot, or Push Forward?

April 3rd, 2020


A special podcast of a webinar led by Stewart Gandolf, CEO, Healthcare Success and Aaron Clifford, Senior Vice President of Marketing, Binary …

Patient-Centric Care: Does the Doctor Know Best?

October 8th, 2019


Stewart Gandolf, Lynn Nye, Mia Nease, Fasiha Haq, and Sven Gierlinger.
Panel session audio of Eyeforpharma 2019: Patient Centric Care - Does the …

Healthcare Marketing and the Patient Experience

October 8th, 2019


Lynn Nye interviews Stewart Gandolf before Eyeforpharma 2019.

Bridging the Communication Gap Between Doctors and Patients

October 8th, 2019


Lynn Nye and Stewart Gandolf interview Fasiha Haq of Eli Lilly and Company for Eyeforpharma 2019.

Embracing Patient Experience

October 8th, 2019


Lynn Nye and Stewart Gandolf interview Sven Gierlinger of Northwell Health before Eyeforpharma 2019.

Genetics and the Future of Patient-Centric Care

October 8th, 2019


Lynn Nye and Stewart Gandolf interview Mia Nease of Arivale prior to the Eyeforpharma 2019 conference.

Creating A New Healthcare

September 25th, 2019


Stewart Gandolf, MBA/CEO, Healthcare Success, interviews Dr. Zeev Neuwirth, regarding his book entitled, Reframing Healthcare: A Roadmap for Creating …

Improving the Patient Experience

July 3rd, 2019


Stewart Gandolf interviews Jim Merlino, Chief Transformation Officer of Press Ganey, regarding patient experience.

The Ultimate Healthcare Brand Metric: Measuring Lifetime Value

March 13th, 2019


In this podcast, Stewart Gandolf interviews Ed Rafalski, Chief Strategy and Marketing Officer of BayCare Health System. Ed and Stewart discuss the …

Telehealth: Providers Have More Options Than Ever Before

February 20th, 2019


Stewart Gandolf interviews David Craig, Medical Director of Spruce Health, regarding telehealth and telemedicine. Stewart and David discuss how …

Killing Cats Leads to Rats: How Healthcare Can Avoid Unintended Consequences

February 6th, 2019


Stewart Gandolf interviews Richard Franzi, Owner of Critical Mass for Business, regarding unintended consequences in healthcare. Stewart and Richard …

Online Reviews and the Patient Experience

February 6th, 2019


Stewart Gandolf interviews Chrissy Daniels, Partner at Press Ganey Associates, regarding patient/consumer behavior. Stewart and Chrissy discuss …

Providing a Better Patient Experience in Pharmaceuticals

January 23rd, 2019


Stewart Gandolf interviews Doug Noland, Executive Director of Patient Experience at Astellas. Stewart and Doug discuss the shift in the landscape …

Experiential Marketing: An Exciting Time for Healthcare

December 17th, 2018


Stewart Gandolf interviews Aaron Gaeir, CEO/Owner of Grandesign, regarding experiential marketing. Stewart and Aaron discuss "Gaeir’s definition of …

Engage at Warp Speed With New Healthcare Technologies

December 8th, 2018


Stewart Gandolf interviews Ed Bennett, Founder of MarTech.Health. Stewart and Ed discuss key points in MarTech.Health's session at HCIC 2018 titled …

2019 Omnibus Study Results: Female Healthcare Consumers

December 5th, 2018


Stewart Gandolf interviews Rob Klein, Founder/CEO of Klein & Partners, regarding his Female Healthcare Consumers 2018 Omnibus. Stewart and Rob …

Engaging a Healthcare Audience with Video Streaming

November 28th, 2018


Stewart Gandolf interviews Carol Norris-Smith, Vice President Marketing and Public Affairs of Penn Medicine/Princeton Health. Stewart and Carol …

Healthcare Mergers & Acquisitions: Prepare Your Marketing Team

November 14th, 2018


Stewart Gandolf interviews Alan Shoebridge, Tammy Graves, and Karina Jennings. Stewart, Tammy, and Karina discuss the role of marketing & …

Your Social Media Policy: The Missing Piece in Healthcare Marketing

November 7th, 2018


Stewart Gandolf interviews Diane Lang, Social Media Senior Account Manager of Nationwide Children's Hospital. Stewart and Diane discuss the …

Healthcare Thought Leadership: Building a Plan from the Ground Up

October 31st, 2018


Stewart Gandolf interviews Johnny Smith, National Senior Director of Marketing and Communications of Ascension Health. Stewart and Johnny discuss the …

How Hospitals Are Optimizing Their Primary Care Footprints

October 22nd, 2018


Stewart Gandolf interviews James Robberson, Director of Business Development of Littleton Adventist Hospital. Stewart and James discuss the …

The Patient Voice: Incorporating Feedback into Your Strategies

October 18th, 2018


Stewart Gandolf interviews Dennis Jolley, Chief Strategy Officer of Gillette Children's Specialty Healthcare. Stewart and Dennis discuss how the …

Facebook Live: Opportunities for Healthcare Marketing Beyond Point-and-Shoot

October 8th, 2018


Stewart Gandolf interviews Keith Kaufelt and Anne Dreyfuss of VCU Health for our SHSMD 2018 podcast series. Stewart, Keith, and Anne discuss facebook …

The Secret to Better Care in the Changing World of Healthcare

October 8th, 2018


Stewart Gandolf interviews Richard Park, CEO, of CityMD for our SHSMD 2018 podcast series. Stewart and Dr. Richard Park discuss CityMD's panel …

The Patient-Centric Philosophy That’s Transforming One Health System

March 22nd, 2018


Stewart Gandolf interviews Michael Boblitz, VP Planning & Business Development, at Gwinnett Health System. Stewart and Michael discuss marketing …

Fixing Major Pain Points: State of Digital Healthcare Marketing

December 7th, 2017


Stewart Gandolf interviews Rob Klein, CEO of Klein & Partners. Stewart and Rob discuss the state of digital healthcare marketing.

Read our blog on …

The State of Healthcare Marketing Research: Reaching and Winning New Patients

November 15th, 2017


Stewart Gandolf interviews Rob Klein, CEO of Klein & Partners. Stewart and Rob discuss how effective market research is for staying informed on …

Creating Patient-Centered Design for the Medical Space

October 19th, 2017


Stewart Gandolf interviews Cheryl Janis, Owner of Cheryl Janis Design. Stewart and Cheryl discuss patient-centered design, healing art, and …

Mayo Clinic Social Media Network: Shared Content and the Warm Arizona Sun

October 9th, 2017


Stewart Gandolf interviews Lee Aase, Mayo Clinic Social Media Network Director. Stewart and Lee discuss the evolution of social media in healthcare, …

Hospital Ambassador: Building Bridges in the Community and Enhancing Your Brand

September 14th, 2017


Peter Do interviews Jenise Celestin, Director Community Relations, at Swedish Covenant Hospital. Peter and Jenise discuss activating peer-to-peer …

Rollout a Winning Video Content Strategy with No Budget

September 14th, 2017


Peter Do interviews Keith Whitworth, Director of Marketing at University of Arkansas for Medical Sciences for our SHSMD 2017 podcast series. Peter …

Mayo Medical Labs: Designing Digital Communications for a Changing Healthcare Market

September 13th, 2017


Stewart Gandolf interviews Brent Westra & Andrew Tofilon, Marketing Managers of Mayo Medical Laboratories. Stewart, Brent, and Andrew discuss new …

Doctors to DJs: How Audio Content Put Physicians Center Stage

September 5th, 2017


Sam Jones interviews Scott Singpiel, Communications Manager, Sam and Scott discuss how audio content can be an important tool in any …

What You Need to Know in Digital Advertising: Best Practices and Insights

August 28th, 2017


Peter Do and Doreen Pichotti discuss the uses, advantages and distinctions between Facebook and Yahoo native ads.

Read our blog on this podcast:

JeffConnect: Building a Value-Based Care Business Model Through Telehealth

August 28th, 2017


Stewart Gandolf interviews Judd Hollander, MD, on his SHSMD 2017 topic of Telemedicine.

Read our blog on this podcast here:

Hospital Branding and Name Changes: How Data Reveals Expectations

July 3rd, 2017


In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare …

Community Marketing: A Comprehensive Guide to Engaging Your Neighborhood

March 22nd, 2017


Stewart Gandolf, CEO of Healthcare Success, talks with Matt Hall, Vice President of Marketing at Pacific Dental Services about utilizing community …

The Best Strategies in Healthcare Begin with Empathy

October 2nd, 2016


In this insightful and inspiring interview, Thomas H. Lee, MD, Chief Medical Officer of Press Ganey, and Stewart Gandolf, CEO of Healthcare Success, …

How to Use Hospital Marketing Metrics to Prove Results and Thrill Your Leadership

September 28th, 2016


Donna Teach with Nationwide Children's Hospital shares tips on how to use marketing ressearch data to impress your leadership and make the progress …

Hospital Marketing: Service Line Marketing Should Be Extension of the Brand Promise

September 28th, 2016


Camille Baxter, Director of Health Enterprise Marketing at University of Illinois Hospital; shares with Lonnie Hirsch, her thoughts on hospital …

Patient Development as a Marketing Strategy

September 28th, 2016


Stewart interviews Kim Reynolds, Marketing Services Director & Chris Pinolio, at LifePoint Health on Patient Development as a Marketing Strategy.

Managing Your Hospital Online Presence: SEO is Not a Silver Bullet Anymore

September 28th, 2016


Lonnie Hirsch interviews Tyler Haney and Kevin Smith, Director of Digital Strategy & Director of Marketing Intelligence, Childrens Medical Center & University of Pittsburgh Medical Center. This discussion covers …

At Cleveland Clinic, Patient Experience is Not Just About Patient Satisfaction

September 28th, 2016


Lonnie Hirsch interviews James Merlino, MD, Cleveland Clinic. Lonnie and James discuss patient satisfaction and how much there is to it.

Read our blog on this podcast here:

Challenges and Benefits: An Inside Look at Marketing at CHOC Children’s Hospital

September 28th, 2016


Lonnie Hirsch interviews Jan Lansing, VP Marketing & Communications, CHOC Children's Hospital. Lonnie and Jan discuss "how the well-known …

How Outside Marketing Help Saves Time, Money and Sleepless Nights

September 28th, 2016


Stewart Gandolf interviews Chris Nelson & Dennis Jolley, Communications Director & Senior Director of Marketing, University of Utah Health …

Effective Word-of-Mouth Management and Measurement

September 28th, 2016


Stewart Gandolf interview's Jennifer Coleman, SVP Consumer Affairs, Baylor Healthcare. Stewart and Jennifer discuss word of mouth marketing, its …

Building Your Brand With Wellness

September 28th, 2016


Stewart Gandolf interviews Chris Boyer, Director of Digital Marketing & Communications at Inova Health System. Stewart and Chris discuss …

Cleveland Clinic Panel: Patient Engagement is Essential to Healthcare Mobile Apps

September 28th, 2016


Stewart Gandolf interviews Dr. Wayne Guerra on his 2014 Patient Experience Summit presentation: Healthcare Game Changers in Mobile App

Read our blog …

Empathy and Innovation Summit: Reducing Compassion Fatigue Using Spiritual Texts

September 28th, 2016


Sam Jones interviews Linda Golding at the 2014 Patient Experience Summit on her presentation: Reducing Compassion Fatigue and Building Cultural …

Kaiser Permanente Secret Sauce: Patient Stories Well-Told

September 28th, 2016


Lonnie Hirsch interviews Lisa Ryan, Executive Director, Kaiser Permanente. Lisa and Lonnie discuss the integrated, total health approach and how advertising efforts communicate the “secret sauce” of what makes Kaiser …

Patient Satisfaction and the Challenge of Winning Provider Engagement

September 27th, 2016


Lonnie Hirsch interviews Gus Taylor, Chief Administrative Officer, Florida Medical Clinic. Lonnie and Gus discuss provider engagement and Florida Medical Clinics commitment to patient satisfaction.

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Medical Grand Rounds: The Impact of Patients’ Perceptions of Care on Physicians

September 27th, 2016


Sam Jones interviews Maureen Fagan, Executive Director, BWH Center for Patients and Families. Sam and Maureen discuss patient care experience and other key topics from her presentation at the Cleveland Clinic Patient …

How MD Anderson Empowers Patients from the First Virtual Contact

September 27th, 2016


Lonnie Hirsch interviews Alicia Jansen, Associate Vice President of Marketing, MD Anderson Cancer Center. Lonnie and Alicia discuss patient and caregiver perspectives, making appointments, and more.

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The True Definition of ROI: Metrics for Profitable Hospital Marketing

September 27th, 2016


Lonnie Hirsch interviews David Marlowe, Founder of Strategic Marketing Concepts at SHSMD. Lonnie and David discuss ROI, the measurable revenue and net margin return, and hospital profitability.

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The Art and Science of Creating a Master Brand for Advocate Health Care

September 27th, 2016


Lonnie Hirsch interviews Kelly Jo Golson, SVP & Chief Marketing Officer, Advocate Healthcare. Lonnie and Kelly discuss the challenging process of …

White Coat Syndrome: Why Marketing Professionals Have It and How to Cure It

September 27th, 2016


Lonnie Hirsch interviews Alan Shoebridge, Senior Director Of Marketing & Communications, Providence Health. Lonnie and Alan discuss "White Coat Syndrome", what it is, and the cure for it.

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Wellness Mindset: Service Line Marketing to Keep Patients Out of the Hospital

September 27th, 2016


Lonnie Hirsch interviews Eula McKinney, Director of UCSF Medical Center. Lonnie and Eula discuss service line marketing, capturing and using …

Sharp HealthCare: Building Credibility with the Hispanic Community

September 27th, 2016


Stewart Gandolf interviews Jessica Lopez & John Cihomsky, Multi-Cultural Community Relations & VP, PR, Communications, Sharp healthcare. …

How Cleveland Clinic Builds Brand Recognition via Multichannel Marketing

September 27th, 2016


Stewart Gandolf interviews Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic. Stewart and Paul discuss "how the …

Transparent Physician Ratings – Because it is the Right Thing to Do

September 27th, 2016


Stewart Gandolf interviews Dennis Jolley, formerly Senior Director of Marketing for the University of Utah Health Care system

New Era of Healthcare: Transparency, Candor and Pointed Questions

September 27th, 2016


Stewart Gandolf interviews Leah Binder, CEO The LeapFrog Group. Stewart and Leah discuss comparing performance on the national standards of safety, …

Leveraging the Power of Peer Coaches, Role Models and Grassroots Champions

September 27th, 2016


Lonnie Hirsch interviews Shannon Morris, Service Excellence Manager, Children's National Health System. Lonnie and Shannon discuss peer coaches and how other organizations can get started on building a Peer Coaching …

Leadership First, and other Critical Lessons to Improve Patient Experience

September 27th, 2016


Stewart Gandolf interviews James Merlino, MD, Chief Experience Officer, Press Ganey. Stewart and James discuss patient experience and the secrets to …

A New Mindset: Partnering with Patients as Never Before

September 27th, 2016


Sam Jones interviews Julie Moretz & Kathy Vermoch, Associate Vice Chancellor & Patient Experience Leader, UAMS. Sam, Julie, and Kathy discuss …

Care Delivery Trifecta: Improve Patient Experience, Outcome

September 27th, 2016


Sam Jones interviews Pamela Greenhouse, Director of PFCC Innovation Center UPMC. Sam and Pamela discuss demonstrating value, and day-to-day …

Social-Business Intranet Empowers and Engages Geisinger Health Employees

September 27th, 2016


Lonnie Hirsch interviews Marcy Marshall, Director of Employee Communications, Geisinger Health. Lonnie and Marcy discuss social business and changing …

Extending the Primary Care Connection Through Mobile Experiences

September 27th, 2016


Lonnie Hirsch interviews Jamey Shiels, Senior Director of Key Business, Aurora Healthcare. Lonnie discusses with Jamey, his 2014 SHSMD presentation, how Aurora planned and launched it’s specialized app for primary care …

Measuring Success at Mayo Clinic: Quantifying Value for Patient and Organization

September 27th, 2016


Kylie Ladd interviews Erin Cole & Katheryn Hawkins, Business Development Manager & Operations Manager, Mayo Clinic.
The classic question in …

Memorial Hermann: Patients Have a Big Appetite for Online Appointment Scheduling

September 27th, 2016


Kylie Ladd interviews Tracy Borkowksi, Director of Business Marketing, Memorial Hermann. Kylie and Tracy discuss online scheduling and how Memorial …

Harvesting the Collective Patient Experience

September 27th, 2016


Lonnie Hirsch of Healthcare Success talks with Dr. Joseph Bianco, family medicine physician practicing in Ely, Minnesota.

Read our blog on this …

Nation’s First Healthcare “Genius Bar” Engages Ochsner Patients with Technology

September 27th, 2016


Kylie Ladd discusses with Elizabeth Joint, Director of Brand Marketing, on how Ochsner’s O Bar uses interactive technology to help patients find …

Moving from Volume to Value: Delivering on the Triple Aim

September 27th, 2016


Lonnie Hirsch interviews Jennifer Close, Vice President of Operations at Dean Clinic in Madison, WI. Lonnie and Jennifer discuss delivering value in Dean Clinic's delivery system through quality, experience, and …

Service Fanatics: Required Reading for Superior Patient Experience

September 27th, 2016


In our continuing series of leadership interviews, Stewart Gandolf, CEO of Healthcare Success talks with Dr. James Merlino who recently assumed a …

Marketing Shared Appointments: Paradigm Shift in Healthcare

September 27th, 2016


In this Marketing Podcast, Healthcare Success Co-Founder Lonnie Hirsch and author and speaker Neil Baum, MD discuss the patient and practitioner advantages and benefits of shared medical appointments.

Read our blog on …

Disruptive Expectations: Healthcare’s Customer Mindset Revolution

September 27th, 2016


Stewart Gandolf and Rob Klein, Klein & Partners, discuss how patients are now customers; proactive in service expectations, drawing on retail …

Meeting Population Health Challenges at Intermountain Healthcare

September 27th, 2016


David Dirks, Assistant Vice President of Healthcare Transformation for Intermountain Healthcare and Healthcare Success CEO Stewart Gandolf discuss …

Doctor, My Time is Just as Valuable as Your Time

September 27th, 2016


Healthcare Success CEO Stewart Gandolf and market research and brand management authority Rob Klein, CEO of Klein & Partners continue their …

How Cleveland Clinic Delivers One Million Same-Day Appointments

September 21st, 2016


Cleveland Clinic Chief Marketing and Communications Officer Paul G. Matsen, and Healthcare Success CEO Stewart Gandolf chat same day appointments for …

How to Build a Physician’s Practice in a Digital World

September 20th, 2016


In today’s SHSMD podcast, Stewart Gandolf and guests Jennifer Shultz and Lindsey Meyers discuss how to grow a physician’s digital presence.

Read our …

Marketing Automation, Oh My! Lessons from a Leading Health System

September 9th, 2016


Today’s SHSMD podcast with Stewart Gandolf and guests Tanya Andreadis and Robin Ward, Associate CMO & Director of Customer Engagement, Penn …

Healthcare is Changing and Your Marketing Communications Department Must Change Too

September 9th, 2016


Today’s SHSMD podcast with Stewart Gandolf and guests Alan Shoebridge and Tammy Graves, Director of Marketing & VP of Operations and Services, …

The Importance of Physician Engagement in Value-Based Initiatives

September 6th, 2016


Stewart Gandolf interviews Geoffrey Cole, Chief Medical Officer, Athens Regional Health System. Stewart and Geoffrey discuss Athens' EMR program, …

Perspective: The State of Patient Experience

April 19th, 2016


Dr. James Merlino, president, and chief medical officer of the strategic consulting division at Press Ganey, talks with Stewart Gandolf, CEO of …

Scripps Health: “Big Data” Means Big Opportunities for Healthcare Marketing

October 13th, 2015


Lauren Henss interviews Don Stanziano, Chief Marketing and Communications Officer, Scripps Health. Lauren and Don discuss new ways to integrate digital and traditional healthcare marketing and using online data for …

High Touch, High Tech: Workflows and Systems for Referral Growth

October 6th, 2015


Lauren Henss interviews Kevin Pawl & Deb Pappas, Senior Director of Patient Access & Senior Director of Marketing, Boston Children's Hospital. Lauren, Kevin, and Deb discuss physician strategies, the voice of …

Academic Medical Center and Community Hospital Collaboration

October 6th, 2015


Stewart Gandolf interviews Marcia Jackson, Director of Business Development, Temecula Valley Hospital. Stewart and Marcia discuss the SHSMD 2015 …

Senior Leaders and Managers in Evolving Physician Relations

October 6th, 2015


Lauren Henss interviews Kellie Spellman, Director of Customer Relationship Management, CHRISTUS Health. Lauren discusses with Kellie, her …

Wow the C-Suite with Media Strategies that Boost ROI

October 6th, 2015


Lauren Henss interviews Ann Nickels, Assistant Vice President of Public Relations, Communications, MedStar Health. Lauren discusses with Ann, her SHSMD 2015 presentation "How to Wow the C-Suite with Effective Media …

Reimagining Ambulatory Care at Kaiser Permanente

October 6th, 2015


Stewart Gandolf interviews Jodie Lesh, SVP Strategic Planning and New Ventures, Kaiser Permanente. Stewart discusses with Jodie, her presentation …

A Four-Step Model for Lasting Patient Engagement

October 6th, 2015


Stewart interviews Guy McClurkan, Chief Operating Officer, Spirit Health Group. Stewart discusses with Guy McClurkan, his SHSMD 2015 session …

Mayo Clinic Shares Secrets of Social Media Success

October 6th, 2015


Stewart Gandolf interviews Lee Aase, Director of Social Media, Mayo Clinic. Stewart discusses with Lee, his SHSMD 2015 presentation "Leading Change …

Turning Employees into Champions

October 4th, 2015


Stewart Gandolf interviews Jennifer Faulkner, Vice President of Team Member Engagement and Communications, Baystate Health. Stewart and Jennifer …

How Hospitals Can Leverage the Rise of Google Plus

September 24th, 2014


Lonnie Hirsch interviews Tom Jensen, Director of Marketing, Mercy Health System. Lonnie and Tom discuss Google Plus is closing the competitive gap, …

Patient Panels: Listening to the Voice of the Patient at Cleveland Clinic and Dean Health

August 14th, 2013


Lonnie Hirsch interviews Michelle Frietchen and Mark Rothwell, Senior Manager of Market Research & Analytics and Vice President of Marketing and Communications. Lonnie, Michelle, and Mark discuss patient panels for …

Futurist Views: Healthcare Reform at the Tipping Point

July 29th, 2013


Lonnie Hirsch interviews Marc Sauve, Senior Healthcare Strategist, Gresham, Smith and Partners. Lonnie and Marc discuss the immediate future of hospitals and the ACA, SHSMD, and more.

Read our blog on this podcast here:

Advances in Venous Disease Diagnosis and Treatment...

July 16th, 2013


Lonnie Hirsch interviews Dr. Steven Zimmet, President, American Board of Venous and Lymphatic Medicine. Lonnie and Dr. Zimmet discuss advancements in venous disease diagnosis, treatment, patient perception, and more.

Satisfaction Scores: Online Trip Advisor for Selecting University of Utah Physicians

June 18th, 2013


Lonnie Hirsch interviews Dennis Jolley, Senior Director of Marketing, University of Utah Health Care. Lonnie and Dennis discuss patient satisfaction, …

Win Win: Aligning the New Mexico COOP Health Plan with Primary Care

February 8th, 2013


Lonnie Hirsch interviews Martin Hickey, CEO, New Mexico Health Connections. Lonnie and Martin discuss the ways in which NMHC differs from hospitals …

Hospital Emergency Departments May Be Overrun by ACA Newly Insured

February 7th, 2013


Lonnie Hirsch interviews Dr. Marc Salzberg, President of the Board of Directors, Urgent Care Association of America. Lonnie and Marc discuss "increasing public demand and other critical issues facing the urgent care …

Using Integrated Physician Relationship Management to Drive Referral Volume

February 7th, 2013


Lonnie Hirsch interviews Suzanne Sawyer, Chief Marketing Officer, Penn Medicine. Lonnie and Suzanne discuss the importance of PRM in medical …

New Software Helps Keep Doctor Referrals From Getting Lost

September 11th, 2012


Stewart Gandolf interviews Jonathan Govette, Founder of ReferralMD. Stewart and Jonathan discuss doctor referrals, EMR systems, and more.

Read our …

When Competition Heats Up, Hospitals Can Fight, Merge or…Collaborate

September 11th, 2012


Stewart interviews Bill Oaks, Chief Development Officer, Johnson Memorial Hospital. Stewart and Bill discuss collaboration strategies for hospitals, …

Marketing Post-Acute Care Services

September 19th, 2011


Jamie Roney interviews Susan Moss, VP Communications, Kindred Healthcare. Jamie and Susan discuss marketing post-acute services, as healthcare delivery grows.

Read our blog on this podcast:

The Pride of Shameless Self-Promotion: Make Them Feel They’d be Doomed Without You

September 19th, 2011


Stewart Gandolf interviews Susan Alcorn, CCO, Geisinger Health System. Stewart and Susan discuss self promotion, and proving marketing value to …

Living the Brand: Leading Your Organization’s Customer Experience Strategy

September 16th, 2011


Jamie Roney interviews Kevin Stranberg, Director of Strategy & Patient Experience, Memorial Medical Center. Jamie and Kevin discuss Memorial's SHSMD presentation.

Read out blog on this podcast here:

Marketing and PR Professionals Uniting for Winning Results

September 16th, 2011


Jamie Roney interviews Phyllis Marino, VP, Marketing and Communications, MetroHealth System. Jamie and Phyllis discuss how PR firms and marketing companies can join forces for better business.

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Acquisitions and Consolidation: Structure, Culture, and Strategy to Make It Work?

September 16th, 2011


Jamie Roney interviews Elizabeth Schnell & Rose Glenn, VP, Brand Strategy & Chief Communications Officer, Henry Ford Health System. Jamie, Liz, and Rose discuss their presentation "Acquisitions and …

Successful Strategies for Online Patient Research and Engagement

September 15th, 2011


Stewart Gandolf interviews Alan Shoebridge, Marketing Director, Providence Health. Stewart and Alan discuss patient research and how to utilize …

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