Cover art for podcast HBR IdeaCast

HBR IdeaCast

716 EpisodesProduced by Harvard Business ReviewWebsite

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

18:51

555: What Superconsumers Can Teach You

Eddie Yoon, author of "Superconsumers" and growth strategy expert at The Cambridge Group, explains how companies can find their most passionate customers and use their invaluable insights to improve products and attract new customers.

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