Cover art for podcast HBR IdeaCast

HBR IdeaCast

716 EpisodesProduced by Harvard Business ReviewWebsite

A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.

26:35

645: Understanding Digital Strategy

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of "going digital" as either a way to cut costs or to attract customers with a flashy new app. Gupta says successful digital strategy is more complicated than that. He recommends emulating the multi-faceted strategies of leading digital companies. Gupta's the author of “Driving Digital Strategy: A Guide to Reimagining Your Business."

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