Haydn 1791
In 1791 Joseph Haydn went to London and became a music entrepreneur. Haydn 1791 is a network of consultants and managers passionate about classical music and working on its future. This podcast is our contribution to challenge your thinking about performing arts, share trends and ideas, and contribu… read more
7/19 Marketing Events Outside of Your Catchment Area
Many venues are strongly focused on their natural catchment area. And they are great in marketing to people in that area. But, as Bernhard Kerres points out, targeted marketing and sales can reach out to towns outside your own city, reach new and more people. So, it is all about the right analysis, good public transport, and the right partners.
More news about La Scala returning the sponsorship from La Scala, the strike at Chicago Symphony and the director of Seattle Opera.
And when you want to find out more about Haydn 1791 - the firm that consults and manages performing arts - go to www.haydn1791.net.
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