Cover art for podcast Haydn 1791

Haydn 1791

8 EpisodesProduced by Bernhard KerresWebsite

In 1791 Joseph Haydn went to London and became a music entrepreneur. Haydn 1791 is a network of consultants and managers passionate about classical music and working on its future. This podcast is our contribution to challenge your thinking about performing arts, share trends and ideas, and contribu… read more

episodes iconAll Episodes

7/19 Marketing Events Outside of Your Catchment Area

March 25th, 2019


Many venues are strongly focused on their natural catchment area. And they are great in marketing to people in that area. But, as Bernhard Kerres points out, targeted marketing and sales can reach out to towns outside …

6/19 Imagine the Environmental Friendly Performing Arts Organization

March 11th, 2019


The Helsingborg Symphony Orchestra and Concert Hall has announced that they will reduce the air travel of soloists and conductors to take a step …

5/19 Where is the Star Alliance for Performing Arts?

March 4th, 2019


The airlines have early on realised the importance of forging alliances between themselves. All major airlines are now part of one of the three worldwide alliances. Performing arts organisations tend to stay …

4/19 Do We Need KPIs for Performing Arts

February 25th, 2019


Key Performance Indicators (KPIs) are a well used tool in business. Should we apply them in performing arts, too? If so, they need to relate to the …

3/19 Don't be Anti-Social

February 18th, 2019


Performing Arts Institutions enjoy the company of hundreds, often thousands of people attending their events every day. The first thing an audience member hears is, "Please turn off your phone. Taking photos, videos or …

2/19 Customer Experience and Spotify's Move into Podcasting

February 10th, 2019


Museums are far ahead providing a much richer customer experience than most performing arts institutions. Bernhard Kerres has some suggestions for concert halls and theatres based on his latest visit to the Van Gogh …

1/19 Ticket Pricing and Discovering Florence Price

February 4th, 2019


Increasing revenue without jeopardising access is important to any performing arts venue. When one takes the perspective of an audience member, there are many opportunities to increase revenue per show without …


January 29th, 2019


A short introduction to our new podcast about performing arts management. Bernhard Kerres, the former CEO and Artistic Director of the Wiener Konzerthaus introduces the Haydn 1791 Podcast. Don’t hesitate to reach out at

Loading ...

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Haydn 1791


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens