Hashtag Higher Ed

37 EpisodesProduced by eCity InteractiveWebsite

Podcast by eCity Interactive

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Ep35. What Does it Mean to be Creative? - Amma Marfo - Fun Enterprises

December 19th, 2018


When was the last time you were creative? Did you take a moment to recognize your own accomplishment? Did you share that feeling with others? …

Ep34. Getting Transparent about the Cost of Attendance - Nate Hibma - Calvin College

December 6th, 2018


According to the 2018 e-Expectations report, cost/tuition information and scholarship opportunities are the two primary reasons prospective college …

Ep33. Content Repurposing on Campus - Justin Laing - University of Queensland

November 22nd, 2018


Across higher education, marketers are routinely being asked to increase their content production. And yet, in a 2018 survey by TerminalFour, the majority of marketers said their marketing team and budget had either not …

Ep32. Alexa, are Voice Assistants the Next Big Thing on Campus? - David Hakanson - SLU

November 8th, 2018


Whether you personally own a voice assistant or not, you’ve certainly heard about their growing popularity. One in six US adults (or around 39 …

Ep31. TargetX, CRMs, and Empowering Staff with Data - Jay Murray - WCSU

October 25th, 2018


A CRM, or Customer Relationship Management platform, has gone from a nice to have to a need to have in higher education. But implementing this …

Ep30. Addressing Sexual Assault on Campus - Jon McBride - BYU

October 11th, 2018


When it comes to social media, it's easy to focus on the fun and funny. A clever .gif here, a cat meme there, rinse and repeat. But in February 2018, the social media team at BYU adopted a much more serious tone on …

Ep29. Creating Authentic Content through Instagram Stories - Jason Boucher - UNH

September 27th, 2018


You’ve undoubtedly heard the word “authenticity” thrown around recently. Perhaps at a conference, in a webinar, or even in your own conversations. But while the word itself has become a bit of a buzzword, the meaning …

[Rebroadcast] Butler's Marketing Goes to the Dogs

September 13th, 2018


Last spring, Butler University made headlines when they sent care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students.

In this episode of the Hashtag Higher Ed Podcast, Kristi Smith, …

Ep28. Is List Buying the Best We Can Do? - Jens Larson - Eastern Washington University

August 30th, 2018


Back in the 1980s, higher education institutions discovered a new way to reach student households at a fraction of the cost of television ads: name …

Ep27 Podcasting for the President, the Provost, and the People - Tim Cigelske - Marquette University

August 16th, 2018


For most marketing professionals, producing an institutional podcast is something that has recently become a professional goal. Tim Cigelske is not like most marketing professionals.

On this episode of the Hashtag …

Ep26. Get the Scoop - Tod Pritchard - Wisconsin Foundation and Alumni Association

August 2nd, 2018


You undoubtedly deal with myths about your institution. From assumptions about student loans, tuition, and acceptance rates, your audience can easily take rumor as gospel, to the detriment of your admissions and …

Ep25. Read the Comments - David Graves - University of Georgia

July 19th, 2018


Have you ever heard someone say “don’t read the comments”? Across the web, the comments section is often affiliated with trolls, who incite others …

Ep24. Iterative Web Design Like a Maverick - Jason Buzzell - University of Nebraska Omaha

July 6th, 2018


Ahh, the website. At once an essential element of your marketing strategy and a massive resource hog. Jason Buzzell, Director of Digital Communications at the University of Nebraska Omaha, knows the conundrum well. Five …

Ep23. The Business of Social Platforms - Matt Hames

June 21st, 2018


You know your way around Facebook, Linkedin, and Google. But are you using their business platforms to their full potential? In this episode of the …

Ep22. Becoming a Content Counselor - Michael Powers - IUP

June 7th, 2018


On campuses across the country, content strategists and creators are sharing new and exciting ways to communicate with key online constituents. And yet, those ideas often fall on deaf ears when working with internal …

[Rebroadcast] Start Storytelling like Notre Dame

May 31st, 2018


Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, join the Hashtag Higher Ed Podcast to discuss Stories at Notre …

Ep21. Rethinking What Matters in a Website Redesign - Mike Petroff - Harvard University

May 17th, 2018


Is your next website redesign project about new features and functionality? Or is it more about an internal culture shift in how and why you create …

Ep20. Bringing Levity to the College Search Process - Rick Clark - Georgia Tech

May 3rd, 2018


What does airport security have to do with application requirements? What can prospective college students and their parents learn from head lice? …

Ep19. The Internet is Iterative - Amanda Costello - University of Minnesota

April 19th, 2018


If you work on the web for your institution, you've undoubtedly fielded a request to "put this on the website" or been asked "when the website will be done."

In this episode of the Hashtag Higher Ed Podcast, Amanda …

Ep18. This is Fierce - Melissa Richards, Janika Carey - Sweet Briar College

April 3rd, 2018


In 2015, Sweet Briar College was on the brink. In March, its board of directors announced that the school would close its doors in August, citing …

Ep17. Stop Proposing on the First Date - Jenny Petty - University of Wyoming

March 20th, 2018


When University of Wyoming Director of Enrollment Marketing Jenny Petty arrived on campus, she realized that UW's website functioned more like an …

Ep16. Rebranding from Within: How Cabrini College became Cabrini University

December 18th, 2017


Shortly after joining Cabrini University, Vice President for Marketing and Communications Celia Cameron was given a clear directive: lead a school …

Ep15. Exploring Skidmore College's Podcast Series, "This is Skidmore"

November 27th, 2017


Jackie Vetrano, Social Media Coordinator at Skidmore College, joins the Hashtag Higher Ed Podcast to discuss the story behind Skidmore College's …

Ep14. X Marks the Spot: Understanding Student Journey Mapping

November 6th, 2017


JP Rains, Director of Digital Strategy at Laurentian University, joins the Hashtag Higher Ed Podcast and explains why your institution needs a student journey map. Plus, JP offers a step-by-step guide to creating …

Ep13. Lessons from George Washington University's $1 Billion Campaign

October 24th, 2017


Back in 2011, George Washington University embarked on a long journey with a lofty goal. Its “Making History” campaign would be the school’s third …

Ep12. Five Key Takeaways from Purdue University's Day of Giving

September 17th, 2017


Purdue University's Day of Giving is widely considered the gold standard in social media fundraising within the higher education space. In this …

Ep11. Start Storytelling like Notre Dame

August 20th, 2017


Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, join the Hashtag Higher Ed Podcast to discuss Stories at Notre …

Ep10. We Takin' Over (Your Social Media Channels)

August 4th, 2017


On this episode of the Hashtag Higher Ed Podcast, we explore the benefits, logistics, and best practices for social media takeovers, with panelists …

Ep9. Butler's Marketing Goes to the Dogs

July 22nd, 2017


This spring, Butler University made headlines when they sent care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students.

In this episode of the Hashtag Higher Ed Podcast, Kristi Smith, …

Ep8. Bringing the Power of Social Listening to Campus

July 10th, 2017


Dr. Liz Gross joins the Hashtag Higher Ed Podcast to discuss the case for engaging in true social listening, how professionals on campuses can get started with social listening, and the number one mistake most people …

Ep7. Digital's New Role in Education Marketing and Outreach

May 30th, 2017


In this bonus episode of the Hashtag HigherEd Podcast, marketing professionals from Temple University, The University of Pennsylvania Wharton School …

Ep6. Lessons from Temple's Most Socially Savvy Dean

May 21st, 2017


David Boardman, dean of the Lew Klein School of Media and Communication at Temple University, is no stranger to balancing the personal with the …

Ep5. Influencer Marketing, Ambassador Kits, and Showing Your #TigerPride

May 7th, 2017


Michelle Bartonico, Director of Marketing & Communications at Trinity University, shares how Trinity University is using brand ambassador kits, online and offline, to provide brand swag, facts and figures, and …

Ep4. Enrollment Management in the Digital Age

April 23rd, 2017


Adam Castro, Vice President of Enrollment Management at Bloomfield College, joins the Hashtag Higher Ed podcast to discuss the three biggest changes …

Ep3. Princeton University's Social Media Day

April 9th, 2017


Eva Kubu, Fairy Job Mother and Director of Career Services at Princeton University, joins the Hashtag Higher Ed podcast to talk about Princeton University's Social Media Day, a “campus-wide professional development …

Ep2. Exploring the Rise of Video Marketing in Higher Education

March 27th, 2017


Gina Benigno, a Video Production Manager at Temple University, joins the Hashtag Higher Ed Podcast to discuss the rise of video marketing, how Temple addresses annual events in new ways to consistently engage its …

Ep1. The Changing Landscape of Blogging in Higher Education

March 11th, 2017


In the first episode of the Hashtag Higher Ed podcast, Stephen App sits down with Emily Brennan, Senior Specialist, Digital Communications at the …

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