Cover art for podcast HALO Talks

HALO Talks

100 EpisodesProduced by Pete MooreWebsite

Entrepreneurs in the Health, Active Lifestyle and Outdoor ("HALO") sector sharing their stories

22:23

Frank Lawrence, CEO, Little Rock Athletic Club

"We're a platform for a life well lived . . . being a big, multipurpose facility you're always trying to reinvent yourselves and stay relevant," states CEO Frank Lawrence of the Little Rock Athletic Club. With 25+ years in banking, and having entered the HALO sector 10 years ago, Frank knows the "realities" of running a club versus "just looking at spreadsheets." Here he talks about rebranding during COVID, the positives (and challenges!) of running a larger facility, what's been occurring with their membership base during these challenging times, and more! 

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