In this episode, Rob Wengel the CEO of GutCheck, sits down with Paul Howarth, CEO at Akuman & Pansensic. Paul, who one might call a “non-marketing CEO”, dives into his belief that the perseverance of personal struggle can lead to improved human understanding which can help us unlock innovation in new and exciting way.
Through his company, Pansensic, Paul helps clients understand and gain insights into their qualitative information. This includes the analysis of feedback, complaints, comments, opinions, blogs, tweets and more.
Paul has spent his lifetime finding ways to do things better. He is passionate about making a difference, and not just in data analysis. Through his extreme beach cleaning project ‘Healthy Oceans’, Paul spends his spare time removing pollution from inaccessible areas of coastline. His technology aims to combine/ harness data with the physical efforts of individuals actively assisting beach clean-ups, to create a healthier world.
Let’s listen in and hear a totally new perspective on what it means for a brand to have guts!
Listener discretion is advised as there are a few references to suicide in today’s episode. If you or someone you know needs support, please contact the Suicide Prevention Lifeline at 1-800-273-8255 or by using the Lifeline chat on their website.
To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.
Check out Paul’s recommended song, and other songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share the playlist!
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