Cover art for podcast Gutsiest Brands

Gutsiest Brands

18 EpisodesProduced by GutCheck Website

The Gutsiest Brands podcast is a show dedicated to truly understanding how bold, empathetic, and pioneering brands find their way in a hyper-competitive world.In every episode we speak to a different innovative brand leader to learn about what makes them successful, what brands they think are gutsy,… read more

18 Episodes | 2022 - 2023

Embrace the Tension with Sudha Ranganathan

January 25th, 2023


On this week’s episode, GutCheck’s CRO Jess Gaedeke had the chance to speak with Sudha Ranganathan, the Director of Product Marketing on the Talent …

When Signs Become Signals with Frédéric-Charles Petit

January 12th, 2023


In today’s episode GutCheck’s CEO Rob Wengel and Toluna’s CEO Frédéric -Charles Petit discuss the history of Toluna, how Frédéric tackles innovation, …

The Anti-Silver Bullet with Angie Tebbe

December 28th, 2022


In today’s episode, GutCheck’s CRO Jess Gaedeke speaks with Angie Tebbe (Teh-bee), the co-founder and CEO of Rae Wellness.  Jess and Angie discuss …

Creativity in Constraints with Todd Kaplan

November 30th, 2022


In today’s episode, GutCheck’s CRO Jess Gaedeke chats with Todd Kaplan, the CMO of PepsiCo. They discuss Pepsi’s empathetic strategy, the bold moves …

Unicorn Brand with Tracey Halama

November 16th, 2022


In today’s episode, Gutcheck’s CRO Jess Gaedeke speaks with Tracey Warner Halama, the CEO of Vital Proteins. Listen in as they discuss building a brand using digital tactics, how leveraging personal experience can help …

She Deserves More with Orion Brown

November 2nd, 2022


GutCheck’s CRO Jess Gaedeke, a former Leader at Nielsen, had the chance to speak with Orion Brown, the Found and & CEO BlackTravelBox, a premium …

Sail Away with Ellen Bradley

October 12th, 2022


In today’s episode GutCheck CEO Rob Wengel sits down to chat with Ellen Bradley, the Chief Brand Officer and SVP Marketing & Communications for National Marine Manufacturers Association, the leading trade …

Live the Brand with Todd Smith

September 21st, 2022


On today’s episode, GutCheck CRO Jess Gaedeke speaks with and Todd Smith, Chief Marketing Officer at Traeger Grills. Jess and Todd discuss Traeger’s fascinating campaigns that put consumers in the driver seat, how …

Light Bulb Moment with Irena Todd

August 31st, 2022


Jess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Irena Todd, the CO-CEO and CO-Founder of Fresh Monster. Fresh Monster was born …

Live Together with Paul Howarth

August 10th, 2022


In this episode, Rob Wengel the CEO of GutCheck, sits down with Paul Howarth, CEO at Akuman & Pansensic. Paul, who one might call a …

The METAIL Economy with Joel Bines

July 20th, 2022


In today’s episode GutCheck CEO and Springsteen superfan, Rob Wengel sits down to chat with Joel Bines. 

Let's listen as Rob and Joel discuss The ME

A Story Behind Every Number with Nick Graham and Brigette Wolf

June 29th, 2022


In today’s episode we learn what it really means to be a strong leader, what the “Empathy Illusion” is, and we discuss fantastic marketing campaigns such as the groundbreaking and memorable Oreo campaign and the …

Holding the Door Wide Open with Denise Woodard

June 8th, 2022


Jess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Denise Woodard, the founder and CEO of Partake Foods. In this episode, Denise talks all about the non-glamorous side of starting a business, about …

Find Courage through Emotion with Brandon Larson

May 18th, 2022


In today's episode, Jess Gaedeke CRO at GutCheck, a former Leader at Nielsen, sits down with Brandon Larson, current Director of Brand Strategy and Communications at Microsoft.  

Brandon’s Bio: 

Brandon describes his …

This is Your Life with Lauren Wang

April 27th, 2022


Jess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics fan speaks with Lauren Wang, the founder and CEO of The Flex Company, a company who aims to help people with periods.  

After Lauren spent 15 …

How to Grow Companies with Kristin Luck

March 25th, 2022


Jess Gaedeke, GutCheck CRO and San Francisco 49ers superfan, speaks with serial entrepreneur Kristin Luck, Founder of ScaleHouse, President of …

Irrational Expectations with Karen Howland

February 3rd, 2022


Jess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics, and current turtleneck aficionado, speaks with Karen Howland, the Managing Director at CircleUp Equity , an investment platform powered by …

People, Purpose, and Provenance with Craig Dubitsky

January 28th, 2022


Rob Wengel the CEO of GutCheck, founder of Experience Innovation, and iced tea drinker extraordinaire sits down with Craig Dubitsky, Chief Innovation …

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