Cover art for podcast Gutsiest Brands

Gutsiest Brands

18 EpisodesProduced by GutCheck Website

The Gutsiest Brands podcast is a show dedicated to truly understanding how bold, empathetic, and pioneering brands find their way in a hyper-competitive world.In every episode we speak to a different innovative brand leader to learn about what makes them successful, what brands they think are gutsy,… read more

18 Episodes | 2022 - 2023

Embrace the Tension with Sudha Ranganathan

January 25th, 2023

48:24

On this week’s episode, GutCheck’s CRO Jess Gaedeke had the chance to speak with Sudha Ranganathan, the Director of Product Marketing on the Talent …

When Signs Become Signals with Frédéric-Charles Petit

January 12th, 2023

39:48

In today’s episode GutCheck’s CEO Rob Wengel and Toluna’s CEO Frédéric -Charles Petit discuss the history of Toluna, how Frédéric tackles innovation, …

The Anti-Silver Bullet with Angie Tebbe

December 28th, 2022

41:01

In today’s episode, GutCheck’s CRO Jess Gaedeke speaks with Angie Tebbe (Teh-bee), the co-founder and CEO of Rae Wellness.  Jess and Angie discuss …

Creativity in Constraints with Todd Kaplan

November 30th, 2022

1:02:21

In today’s episode, GutCheck’s CRO Jess Gaedeke chats with Todd Kaplan, the CMO of PepsiCo. They discuss Pepsi’s empathetic strategy, the bold moves …

Unicorn Brand with Tracey Halama

November 16th, 2022

1:00:17

In today’s episode, Gutcheck’s CRO Jess Gaedeke speaks with Tracey Warner Halama, the CEO of Vital Proteins. Listen in as they discuss building a brand using digital tactics, how leveraging personal experience can help …

She Deserves More with Orion Brown

November 2nd, 2022

1:06:07

GutCheck’s CRO Jess Gaedeke, a former Leader at Nielsen, had the chance to speak with Orion Brown, the Found and & CEO BlackTravelBox, a premium …

Sail Away with Ellen Bradley

October 12th, 2022

46:37

In today’s episode GutCheck CEO Rob Wengel sits down to chat with Ellen Bradley, the Chief Brand Officer and SVP Marketing & Communications for National Marine Manufacturers Association, the leading trade …

Live the Brand with Todd Smith

September 21st, 2022

45:53

On today’s episode, GutCheck CRO Jess Gaedeke speaks with and Todd Smith, Chief Marketing Officer at Traeger Grills. Jess and Todd discuss Traeger’s fascinating campaigns that put consumers in the driver seat, how …

Light Bulb Moment with Irena Todd

August 31st, 2022

35:22

Jess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Irena Todd, the CO-CEO and CO-Founder of Fresh Monster. Fresh Monster was born …

Live Together with Paul Howarth

August 10th, 2022

55:41

In this episode, Rob Wengel the CEO of GutCheck, sits down with Paul Howarth, CEO at Akuman & Pansensic. Paul, who one might call a …

The METAIL Economy with Joel Bines

July 20th, 2022

1:08:30

In today’s episode GutCheck CEO and Springsteen superfan, Rob Wengel sits down to chat with Joel Bines. 

Let's listen as Rob and Joel discuss The ME

A Story Behind Every Number with Nick Graham and Brigette Wolf

June 29th, 2022

1:10:37

In today’s episode we learn what it really means to be a strong leader, what the “Empathy Illusion” is, and we discuss fantastic marketing campaigns such as the groundbreaking and memorable Oreo campaign and the …

Holding the Door Wide Open with Denise Woodard

June 8th, 2022

39:02

Jess Gaedeke, CRO of GutCheck, a former Leader at Nielsen, speaks with Denise Woodard, the founder and CEO of Partake Foods. In this episode, Denise talks all about the non-glamorous side of starting a business, about …

Find Courage through Emotion with Brandon Larson

May 18th, 2022

54:54

In today's episode, Jess Gaedeke CRO at GutCheck, a former Leader at Nielsen, sits down with Brandon Larson, current Director of Brand Strategy and Communications at Microsoft.  

Brandon’s Bio: 

Brandon describes his …

This is Your Life with Lauren Wang

April 27th, 2022

48:31

Jess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics fan speaks with Lauren Wang, the founder and CEO of The Flex Company, a company who aims to help people with periods.  

After Lauren spent 15 …

How to Grow Companies with Kristin Luck

March 25th, 2022

59:23

Jess Gaedeke, GutCheck CRO and San Francisco 49ers superfan, speaks with serial entrepreneur Kristin Luck, Founder of ScaleHouse, President of …

Irrational Expectations with Karen Howland

February 3rd, 2022

45:20

Jess Gaedeke, CRO of GutCheck, former Leader at Nielsen and Designalytics, and current turtleneck aficionado, speaks with Karen Howland, the Managing Director at CircleUp Equity , an investment platform powered by …

People, Purpose, and Provenance with Craig Dubitsky

January 28th, 2022

1:06:33

Rob Wengel the CEO of GutCheck, founder of Experience Innovation, and iced tea drinker extraordinaire sits down with Craig Dubitsky, Chief Innovation …

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