Cover art for podcast Growth Marketers - Digital Marketing Experts

Growth Marketers - Digital Marketing Experts

84 EpisodesProduced by OneIMSWebsite

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more. OneIMS stands for One Integrated Marketing Solution - This is… read more

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84. Marketers vs. Technology: Drive the Tech, Don’t Let the Tech Drive You

November 16th, 2021

27:49

In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology - the topic that generates a lot of buzz and confusion …

83. Which Social Media Channel Is Right for B2B?

November 2nd, 2021

39:11

There’s a lot of misunderstanding and confusion around social media, especially in the B2B space. What platform is right for you, how to leverage it properly… All sorts of gurus are spreading different messages on this …

82. Back to Basics: Digital Marketing Fundamentals Businesses Tend to Overlook

October 19th, 2021

28:48

We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald's after one campaign. However, we as marketers tend to fall victim to shiny objects syndrome.   

We …

81. The Truth About Attribution in Your Number One Marketing Channel

October 12th, 2021

22:37

There’s a lot of conversations about what channel works best when it comes to attracting new customers. And without a doubt, word of mouth is by far the most effective way to reach customers and get people to buy. That …

80. How to Market to Engineers? Helpful Tips on Reaching More Technical Audience

October 5th, 2021

26:10

Did you ever catch yourself thinking that it’s extremely difficult to get in front of a technical audience? When it comes to anything a little bit …

79. The Missing Piece of Your Ad Campaign

September 28th, 2021

28:32

In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of an ad campaign.  

We see a lot of companies shifting their ad spend …

78. 5 Things B2B Companies Can Do To Build Brand Affinity

July 7th, 2021

33:47

As digital marketers, we see lots of companies that are focused on the bottom of the funnel. For some reason, brand building isn’t a part of the …

77. Proactive vs Reactive Approach in Digital PR

June 23rd, 2021

24:11

A lot of companies think they have a good approach to PR, but it is often not what it feels like. So we wanted to start from the basics and talk about why you need PR, what are some common mistakes in this area, and how …

76. Growth Marketers Podcast: Answering Questions from Our Listeners

June 2nd, 2021

32:04

In this episode of Growth Marketers Podcast, we are answering questions from our listeners about tracking and attribution, measuring success when it comes to marketing, different channels to use in B2B marketing, and …

75. Webinar Marketing in B2B: What Marketers Do Wrong and Why It Is Still Worth the Effort

May 18th, 2021

36:09

Five years ago, webinar marketing was the best trick from the playbook. Everybody was doing it for getting leads. And we still see webinar funnels now, but B2B marketers tend to have mixed feelings about it.  Some …

74. Efficacy vs Efficiency: The Actual Meaning of Marketing Results

May 4th, 2021

31:09

Today’s world dictates new rules. And as much as they’d like to stick to traditional marketing, many B2B companies are forced to tap into digital. …

73. How to Leverage Thought Leadership to Generate Demand For Your Product or Service

April 20th, 2021

33:18

A lot of our clients that are starting a new line of business or breaking into a new industry want to know how to generate demand for new products or services. And there’s generally been a lot of talk around demand …

72. Something is NOT better than nothing. Why minimal efforts won’t bring any results in marketing

April 6th, 2021

24:20

Many companies treat their marketing like a salad bowl – a little bit of this, a little bit of that. But when they try to combine everything, it’s …

71. Death by Technology. Why Too Much Technology Behind Digital Marketing Can Be a Problem | Growth Marketers Podcast

March 23rd, 2021

28:57

Today on Growth Marketers podcast, we are talking about the marketing technology landscape. As marketers, we’re used to measuring everything, from …

70. Why Lead Volume On Its Own Will Not Open Any Doors for Business? | Growth Marketers Podcast

February 2nd, 2021

46:46

Welcome to another episode of the Growth Marketers podcast! Today we have a virtual guest, his name is Josh Wagner, and he is an Enterprise Account Executive at Lead MD. Josh has a pretty extensive background when it …

69. How to Start and Grow a Value-driven Business? Marketing Insight from Pete Maldonado | Growth Marketers

January 5th, 2021

32:04

Today is a special episode as we have a super interesting guest in the studio! Meet Pete Maldonado, the CEO of CHOMPS - a high-quality and healthy protein snacks producing company. In this podcast, we dive into …

68. Do Backlinks Still Matter When it Comes to SEO? | Growth Marketers

December 29th, 2020

29:31

Today we’re going to discuss a question that we get asked not just every day but multiple times a day. It’s backlinks. Do backlinks still matter? Are …

67. Traffic Is Not Your Problem. Are You Getting It Wrong? | Growth Marketers Podcast

December 22nd, 2020

17:46

We often talk to business owners and entrepreneurs, and the questions they usually ask are revolving around “how to get traffic to your website …

66. How Do You Go About Marketing Planning for the Next Year? Growth Marketers

December 15th, 2020

21:28

In today’s episode, we talk about planning, which is extremely important to us as marketers. We’re always planning for our own marketing, but we’re also building a lot of strategies and plans for our clients. Right now …

65. Digital Marketing Predictions for 2021. What to Expect Next Year? | Growth Marketers Podcast

December 8th, 2020

54:36

Last year around this time, we made 20 marketing predictions for 2020, so today’s episode is the second annual edition of our digital marketing forecasts. We are reviewing our last year’s ideas to check how accurate we …

64. Why Progress Is Greater Than Perfection | Growth Marketers Podcast

December 1st, 2020

25:38

In today’s podcast, we dive into something we are both passionate about. It’s the idea that progress is more important than perfection and that perfection is actually the enemy of progress. And it’s especially …

63. Why You Should Never Outsource Your Content | Growth Marketers Podcast

November 24th, 2020

25:43

What we’re going to talk about in this episode is somewhat controversial because we are a marketing agency ourselves and we also write a lot of …

62. Should You React to New Trends? Answering More of Your Questions | Growth Marketers

November 17th, 2020

21:20

This episode is a Q&A session with our listeners. We love your questions, keep them coming! What we'll be talking about today is, how fast should …

61. The 3 % active buyers rule. What about the other 97%? | Growth Marketers Podcast

November 10th, 2020

27:34

In today’s episode, we dive into the idea that’s called “the 3% rule.” As business owners and salespeople, we all know how to answer someone’s …

60. Another Round of Answering Your Digital Marketing Questions | Growth Marketers Podcast

November 3rd, 2020

14:32

Today’s episode is going to be another digital marketing Q&A session. Many great questions have been coming in from previous podcasts, so we’ve decided to answer some of them live. How to build a keyword strategy? …

59. How to Use Your Brand to Boost Demand and Generate More Sales? | Growth Marketers Podcast

October 27th, 2020

29:34

Today’s topic is branding, or more specifically, leveraging a brand as a demand accelerator to your marketing strategy. Every marketer admits that the brand is important. Salespeople love it when branding helps them …

58. Eight Common Digital Marketing Myths Debunked | Growth Marketers

October 20th, 2020

25:12

Today, we’re taking a slightly different approach from what we usually do. We’re doing a myth busters episode! Solomon and Taylor are going to tackle …

57. How to Execute a Successful Content Marketing Strategy with Limited Resources | Growth Marketers

October 13th, 2020

25:27

“I know I need to be creating content, I know I need to be active on social media, I know I need to be doing content marketing and demand generation, but I don’t have the budget. Or I don't have time for all of that.” …

56 . How to Market Your Brand New Product or Service? | Growth Marketers

October 6th, 2020

25:01

If you’re developing a strategy, you need to understand your market. But what if the market does not exist yet? What if it’s something completely new and unique that no one has ever seen before? In this episode, we’re …

55. All About B2B Campaign Metrics. What to Track and How to Track It? | Growth Marketers

September 29th, 2020

32:31

When you’re running ads, it’s very hard to measure how effective they are. That’s why things can get quite stressful for business owners who want to …

54. How Do We Get Backlinks? and More Such Questions Answered | Growth Marketers

August 11th, 2020

27:18

Today's episode is another Q&A session. We appreciate you guys, sending us all these questions!

We got specific questions mainly around SEO, migrating a website, duplicating a website, sub-domains, and so on. We …

53. What is Better SEO or PPC? We Answer your Burning Questions | Growth Marketers

August 4th, 2020

25:47

We get a lot of interesting questions from our listeners, so we thought, why not do a Q&A session today!?

For this episode, we chose three …

52. Is your Content getting Results? Learn how to Measure the Success of your Content | Growth Marketers

July 28th, 2020

19:26

Are you frustrated about low rates of conversions from leads? Talk to one of our consultants here https://www.oneims.com/

Everyone is generating …

51. Tips for finding the Right Marketing Agency for Your Firm | Growth Marketers

July 21st, 2020

37:51

How do you select a marketing agency or a marketing partner for your firm? Today’s episode offers several tips to help you find the right marketing agency. It is a competitive market, and finding the right fit for you …

50. How to handle low quality inbound leads? And how to improve them? | Growth Marketers

June 23rd, 2020

28:57

Do you get frustrated when you get a lot of bad quality leads? Most business owners are quick to write off inbound leads as poor quality as compared …

49. Reactive Vs. Proactive Marketing – How to be more Proactive | Growth Marketers

June 16th, 2020

22:47

As a marketer, are you reactive or proactive? In this episode, Solomon and Taylor explore the idea of being proactive vs. reactive, specifically when …

48. How many Touches does it Take to Convert a Lead? | Growth Marketers

June 10th, 2020

19:39

As a B2B marketer, how many touches does it take to convert a lead or a customer? From a marketing standpoint, how many interactions do we need to …

47. Do I Still Need Paid Media If I Rank Well In Organic Search? | Growth Marketers

June 2nd, 2020

23:40

We get this question all the time! In this episode of Growth Marketers Podcast, Solomon, and Taylor, sit down to discuss some exciting scenarios …

46. Content Promotion Strategies - How To Drive Traffic To Your Site | Growth Marketers

May 26th, 2020

32:11

Having trouble driving traffic to your content pages? The key is to understand methods of promoting content, including paid promotion on different …

45. Marketing To Multiple Personas | Growth Marketers

May 14th, 2020

22:29

In this episode Solomon and Taylor into the concept of 'Personas.' What is Persona? And what are the challenges that marketers go through when …

44. Demand Generation vs Lead Generation | Growth Marketers

May 12th, 2020

28:02

In this episode, Solomon and Taylor talk about how and why your organization should shift from lead generation to demand generation. If you …

43. Leadership Edition: How to Lead in Times of Crisis - An interview with Tony Burke | Growth Marketers

May 7th, 2020

52:29

In today’s episode, Solomon and Taylor talk to special guest, Tony Burke, CEO of Pivot health advisors. They talk about the state of the market …

42. What is Inbound Marketing? And how to implement it in your business? | Growth Marketers

May 5th, 2020

32:43

This episode was all about going back to the basics. Solomon and Taylor dove into the topic of Inbound Marketing, sort of like an Inbound Marketing …

41. Funnel vs Flywheel | Growth Marketers

April 30th, 2020

26:15

In this episode, Solomon and Taylor talk about the Flywheel and Funnel, two mechanisms in business, in relation to the customer. They discuss the …

40. Marketing During Covid 19 Pandemic

April 7th, 2020

22:37

In this episode, Solomon and Taylor discuss how businesses can effectively navigate and stay afloat during the Covid 19 pandemic. They talk about …

39. The Economy of SEO: How Much Will it Cost to Get the Desired Volume of Organic Traffic?

March 12th, 2020

24:11

It’s a somewhat tabooed topic to talk about how much SEO costs because the idea is that the traffic is supposed to be organic and you’re kind of not supposed to pay for it. In this episode, we explain why it’s often …

38. What ROI Can You Get from Digital Marketing and When to Expect the Results?

March 10th, 2020

28:10

ROI is a huge topic when it comes to marketing specifically, as people want to understand whether their investment is justified. And even though most agree that marketing takes time, they don’t really believe it. In …

37. Not Sure Whether You Need a Website? Here’s Why You Do.

March 5th, 2020

20:37

Many business owners are still not sure whether their website is an asset or a liability, but if done right, it can become a legit revenue-producing machine. In this podcast, we’re talking about the reasons why …

36. PESO Methodology and Its Benefits for Your Business

March 3rd, 2020

29:37

In today’s podcast, we’re talking about PESO, which is an acronym for Paid, Earned, Shared and Owned media. PESO is a methodology used by a company, …

35. Answering More of Your Digital Marketing Questions!

February 27th, 2020

24:13

  In this episode, Solomon and Taylor are answering the second round of your FAQs! Tune in for more great questions every marketer and business owner …

34. Family Business Success Story – My Shower Door

February 25th, 2020

48:45

In today’s episode of Growth Marketers podcast, we bring over some guests to share their business success story with you. Meet Bill and Keith Daubmann, a father-son team from My Shower Door, which is a glass …

33. Five Point Checklist - Simple Steps to Analyze and Improve your Company Growth and Profitability

February 11th, 2020

37:41

Samuel Thimothy joins us again on this episode of Growth Marketers, and we talk about his five-point checklist when analyzing a client or company's performance.

32. How to Calculate your Marketing budget – Guidelines You Need To Use Right Now

February 6th, 2020

27:34

Today we cover a topic that any business owner comes across– and this is how much should I be spending when it comes to marketing?

31. Fan Questions

February 4th, 2020

14:26

Today we answer a few burning questions from some of our listeners. On this episode, we cover SEO, PR, and hiring internally vs externally when it comes to marketing.

30. Google's Latest Broad Core Algorithm Update

January 30th, 2020

33:46

Google recently released a broad core algorithm update– here is what you need to know.

29. Leveraging Contacts for your 2020 vision

January 28th, 2020

38:41

In today’s episode, we talk about leveraging contacts for businesses that are trying to market. There is more to it than just a list of names, and we will be discussing the in’s and out’s of it on this podcast.

28. What B2B Brands Can Learn From B2C Companies

January 21st, 2020

24:45

As we know, B2C companies are always on the cutting edge of marketing– on both good and bad– pushing the envelope, pushing the limit, on enticing their customers. On today's episode, we talk about what we can learn from …

27. Red Ocean vs Blue Ocean – Strategies to Help Your Business get to the Blue Ocean

January 16th, 2020

24:22

In any industry, there are two completely different ways that you can operate your business. You can operate in a red ocean, or you can operate in a blue ocean. Listen to today's episode to hear what these two styles …

26. Create Brand Awareness and Loyalty in Your ‘Unsexy’ or Boring Business with These Ideas

December 5th, 2019

32:44

Not every industry grabs the attention of consumers. Consulting firms, industrial corporations, medical products– these are all businesses with huge …

25. Keep it Simple Stupid – Use this simple concept of ‘Path of Least Resistance’ to Simplify your Marketing

December 3rd, 2019

24:46

Capturing quality leads for your company is crucial to winning new business in the digital age. However, if your conversion rate is lower than you …

24. B2B Marketing: 20 Predictions for 2020 - Growth Marketers

November 28th, 2019

40:00

In the past decade, marketing has changed completely from where it started. We have seen tons of innovations, new techniques, and industries that have changed entirely because of different trends in digital marketing. …

23. Why Your Business Needs a Podcast - Growth Marketers

November 26th, 2019

20:59

On today’s episode of Growth Marketers, we talk all about podcasts and why you may want to start one for your business. Podcasts are an incredible and underrated way for your business to target new audiences and expand …

22. How to Leverage Video for your B2B Marketing Plan - Growth Marketers

November 21st, 2019

30:02

Video has become an unstoppable force in today's world of marketing. Authenticity, relatability, and emotion are all powerfully captivated through …

21. Navigating Your Niche: Structural Verticals vs Cosmetic Verticals - Growth Marketers

November 19th, 2019

22:38

There’s always talk that the riches are in the niches. So whether you’re a business, online or brick and mortar, or a blogger, yes– it’s important to know your niche, but it’s also important to not out-niche yourself. …

20. Content Amplifications Strategies B2B Marketers can use Right Now to Maximize ROI

September 26th, 2019

33:42

When it comes to B2B marketing, content marketing plays a huge factor when it comes to campaign success. It's not just about posting on social channels– it's about the lifecycle of that piece of content and how you …

19. Simple Ways to Get More Backlinks and Create an Effective Backlink Strategy

September 24th, 2019

32:47

The term backlink– it is coined quite frequently in the marketing industry, and can seem very foreign to many. What is a backlink? What is link-building? How do you go about getting backlinks? Why are backlinks …

18. Is Survivorship Bias hurting your business? Here is How To Overcome It

September 19th, 2019

20:40

On this episode of Growth Marketers, we talk about the philosophy of survivorship bias. The thought behind survivorship bias can make or break the success of your business– including your marketing efforts. Listen in to …

17. Copywriting Tips for Writing Strong Website Copy that Pulls in Customers

September 17th, 2019

30:00

Is writing content for the sake of writing content worth your time and effort? How do you measure the impact of it in your business? We cover this and much more in this episode of Growth Marketers.

16. How to turn Account Based Marketing into the Best Marketing Strategy for your Business

September 12th, 2019

15:04

ABM, or Account Based Marketing, has become a critical strategy for B2B marketers. In this episode of Growth Marketers, we cover what ABM is, why it …

15. Get Fast Results with Killer Strategies for Boosting your Email Campaign

September 10th, 2019

19:34

Email is a tool that's often forgotten when it comes to marketing. In this episode of Growth Marketers, we discuss when it is a good time to begin …

14. Casting a Wide Net or Targeting a Small Audience - Growth Marketers

September 5th, 2019

20:29

It's the age old saying– jack of all trades master of none. When developing your marketing message and launching your ad campaigns, how should you …

13. The Secret to Facebook Ads - Growth Marketers

September 3rd, 2019

24:36

Starting out with Facebook Ads can be quite tricky. It can be difficult to set up a campaign and prove ROI. We're always asked, how can I spend $1 in …

12. How do you know which SEO metrics to track, execute and measure? ABCs of SEO metrics

August 29th, 2019

35:03

In any business, when it comes to marketing, it's important to understand what metrics to track, measure, and execute on. Check out which SEO metrics …

11. 12 Unique Marketing Strategies For Manufacturing Companies - Growth Marketers

August 27th, 2019

41:25

When it comes to marketing  for a manufacturing company, there is no "one size fits all" approach. However, these are strategies that can be put into place for any manufacturer to see growth in their business.

10. Expectations Vs Reality: Digital Marketing - Growth Marketers

August 20th, 2019

59:50

In today's episode of Growth Marketers, we answer some common misconceptions that our listeners have when it comes to digital marketing. Listen in to learn what the reality is in the world of marketing!


Expectation: …

9. Boost your Conversion Rate and Improve your ROI with Conversion Rate Optimization

August 15th, 2019

32:28

What is conversion rate optimization? What is it on your website that you should be testing? How can you improve your conversion rate? What tools and …

8. What is Digital PR? And How to Boost Your Influence in Your Industry as a Thought Leader

August 13th, 2019

29:22

Today, when we talk about marketing, we often think of social media, blogs, SEO, and what not. However, one of the most forgotten marketing strategies is PR. On this episode of Growth Marketers, we discuss Digital PR …

7. Are you Attracting the Right Buyers to Your Business? Proven B2B Marketing Strategies that You Can Use Now

August 6th, 2019

22:13

On this episode of Growth Marketers, we talk about B2B marketing! We have been in the B2B marketing space for over a decade, and today, we will be covering every aspect of the funnel when it comes to B2B companies.

6. How to Use Linkedin Ads and Drive More Traffic, Leads and Increase Your Pipeline

August 5th, 2019

19:24

In today's episode of Growth Marketers, we dive into LinkedIn Ads. When thinking of ad platforms, LinkedIn is often forgotten compared giants like Google and Facebook. In this episode, we discuss the advantages of …

5. How to Create a Powerful Facebook Ad Strategy for Your B2B Business

August 1st, 2019

26:42

The amount of business who want to get into Facebook Ads have exploded in popularity. Today on the Growth Marketers Podcast, we we dive into why …

4. Should you be investing in Social Media? Powerful Ideas to Build a Brand Online

July 31st, 2019

30:27

In this day and age, social media has changed entire industries and changed the way we look at the world. With all of these platforms, social media also has the power to influence buyers. Learn how you can use social …

3. Make Your PPC Campaign Work Harder for Your Business – Insider Tips to Increase ROI

July 24th, 2019

32:10

Pay-per-click (PPC) marketing campaigns drive fast traffic. On this episode of the Growth Marketers Podcast, Solomon Thimothy and Taylor Rowe are …

2. SEO 101 – What You Should Really Focus on to Optimize Your Website

July 22nd, 2019

33:23

In this episode, we’re going to introduce you to one of the most important strategies of digital marketing - Search Engine Optimization (SEO). Chances are you’ve already heard of the term ‘organic traffic, which is …

1. Understanding Digital Marketing and How You Can Profit From It | Growth Marketers Podcast

July 19th, 2019

22:29

Globalization provides us with unlimited ways to put our businesses in front of a targeted audience and convert potential customers. In our first episode, we’ll discuss the basic concepts and impacts of digital …

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