Cover art for podcast Growing Software

Growing Software

28 EpisodesProduced by Darby Frey & Ethan GundersonWebsite

Two software engineers exploring the facets of developing SaaS businesses while working their day jobs. Hosted by Darby Frey, co-founder of Lead Honestly, and Ethan Gunderson, founder of Glean.

episodes iconAll Episodes

28: A Masterclass in Deleting Code

April 7th, 2022

23:21

Darby looks for marketing help and Ethan shuffles code around

27: Marketing Made Simple

March 25th, 2022

21:52

It's book club time again! This week Ethan and Darby talk about Marketing Made Simple. Special guest appearance by a toddler in search of a bowl of cereal.

https://storybrand.com/marketing-made-simple-book/

26: Ethan Stars Over

March 22nd, 2022

22:45

Darby gets an unexpected traffic boost and Ethan `git init`'s a new Glean.

A note from Ethan: This episode was originally recorded in February, but due to some editing issues is just now being published on March 21st. …

24: Profit First

February 8th, 2022

30:25

Profit First
The application Ethan used to model the accounts and framework outlined in the book is Summit.
A screenshot for the Summit canvas that Ethan made can be found here.

★ Support this podcast on Patreon ★

23: Tis the Season for a Retrospective

December 21st, 2021

19:10

Lets end the year with a retrospective on Growing Software, and laying some plans for next year. Also, Ethan talks about opportunity cost without saying the phrase opportunity cost.

21: Edge Cases on Top of Edge Cases

November 11th, 2021

19:16

Darby sees some usage on the new Lead Honestly feature and Ethan has a crisis of confidence.

20: Shaking the Rust Off

October 28th, 2021

25:33

After a short break Darby and Ethan are back to discussing traction channels and Lead Honestlys product launch.

19: Gearing Up for a Launch

October 15th, 2021

20:45

Darby and Ethan talk through being on call as an indie developer, using slack to store time series metrics, and the upcoming launch of Lead Honestly for Google Workspace.

18: An Egg Salad Sandwich With an Instagram Account

September 24th, 2021

35:26

On this exciting episode of Growing Software -- The pros and cons of managed database providers, side project objectives, the story of gathers.us, and Darby figures out his Google API permission scopes.

17: The Best Laid Plans Part 2

September 20th, 2021

31:29

Darby and Ethan go over the results of the previous episodes mini experiments.

16: The Best Laid Plans

September 3rd, 2021

32:10

Darby and Ethan talk through some idea validation and customer interview plans, dogfooding products, and how difficult it must be to build medical …

15: An Effective Pivot

August 25th, 2021

18:56

Darby has some successful onboardings after pivoting and Ethan gets stung by a bee.

14: Changing Directions

August 20th, 2021

26:09

Darby changes directions on the new version of Lead Honestly, and then tries to convince Ethan to do the same.

13: Give the people what they want, emails

August 4th, 2021

26:39

Darby talks about the experience of on-boarding a new power user, where to find a community for your product, building communities, and a dive into some potential features of Glean.

12: So, you need another checklist?

August 2nd, 2021

31:46

This week on Growing Software -- Vacation brain, wildfires, traveling, and an impromptu conversation on personal productivity. Also, talking about software.

10: Make Sure the Thing Works

July 2nd, 2021

20:52

This week Darby and Ethan talk about JavaScript testing, getting feedback from users, and the legality of fireworks.

9: The Many Hats of Indie SaaS

June 15th, 2021

26:13

Does Lead Honestly pass the Google security review? Does Ethan finally ship transactions? All of these questions and more are answered in this weeks episode.

7: Almost Ready for Launch

June 1st, 2021

24:47

Ethan gives some details on his debugging complaints from last week and Darby gives an update on the lead honestly code retreat and upcoming MVP launch.

6: The One with Podcast Music

May 25th, 2021

15:10

Darby laments their progress on launching the new version of Lead Honestly, but has a plan. Ethan shifts his workflow again.

5: Results of the Great Experiment

May 18th, 2021

25:57

Ethan gives an update on his day dedicated to working on Glean

4: The Value of Code Retreats and Database Seeds

May 13th, 2021

22:02

This week Darby gives us an update on how his week of focus on Lead Honestly went, Ethan contemplates taking a day off, and they talk about the value of live data in database seeds.

3: Marketing as a Roadmap

May 11th, 2021

14:35

Darby gives an update on the new version of Lead Honestly and Ethan talks about his work on the Glean marketing page and how it can drive the product roadmap

2: It’s not about working faster, it’s about cutting scope

May 4th, 2021

15:55

Lead Honestly
Glean

Transcript
Ethan: [00:00:00] Good afternoon.
Darby: [00:00:00] Hello? Good afternoon. Happy Thursday. 
Ethan: [00:00:02] Did you get your, your, did it your shot on Friday or on Monday?
Darby: [00:00:06] I …

1: Rewrites and Refactors

April 27th, 2021

18:08

Ethan: [00:00:00] Good afternoon. Okay.
Darby: [00:00:02] Happy Friday. Don't normally do this on Friday, but it's kinda nice.
Ethan: [00:00:06] It is a little nice. 
Darby: [00:00:07] Are you done with the day job for the …

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