Cover art for podcast Growing Software

Growing Software

33 EpisodesProduced by Darby Frey & Ethan GundersonWebsite

Two software engineers exploring the facets of developing SaaS businesses while working their day jobs. Hosted by Darby Frey, co-founder of Lead Honestly, and Ethan Gunderson, founder of Glean.

episodes iconAll Episodes

31: Do Nothing, A Bold Launch Strategy

August 3rd, 2022


What we covered in this episode:

  • Writing blog posts, keywords, and being useful.
  • Ethan failed his homework, or did he? Yes, he did.
  • Is it coding week …

30: Sorry, The Crab Isn't Good Today

July 11th, 2022


What we covered in this episode:

  • Ethan's trip to Disney Word
  • Chef's Table
  • The consistently low bar of user experiences
  • Lead Honestly's new marketing …

28: A Masterclass in Deleting Code

April 7th, 2022


Darby looks for marketing help and Ethan shuffles code around

27: Marketing Made Simple

March 25th, 2022


It's book club time again! This week Ethan and Darby talk about Marketing Made Simple. Special guest appearance by a toddler in search of a bowl of cereal.

26: Ethan Stars Over

March 22nd, 2022


Darby gets an unexpected traffic boost and Ethan `git init`'s a new Glean.

A note from Ethan: This episode was originally recorded in February, but due to some editing issues is just now being published on March 21st. …

24: Profit First

February 8th, 2022


Profit First
The application Ethan used to model the accounts and framework outlined in the book is Summit.
A screenshot for the Summit canvas that Ethan made can be found here.

★ Support this podcast on Patreon ★

23: Tis the Season for a Retrospective

December 21st, 2021


Lets end the year with a retrospective on Growing Software, and laying some plans for next year. Also, Ethan talks about opportunity cost without saying the phrase opportunity cost.

21: Edge Cases on Top of Edge Cases

November 11th, 2021


Darby sees some usage on the new Lead Honestly feature and Ethan has a crisis of confidence.

20: Shaking the Rust Off

October 28th, 2021


After a short break Darby and Ethan are back to discussing traction channels and Lead Honestlys product launch.

19: Gearing Up for a Launch

October 15th, 2021


Darby and Ethan talk through being on call as an indie developer, using slack to store time series metrics, and the upcoming launch of Lead Honestly for Google Workspace.

18: An Egg Salad Sandwich With an Instagram Account

September 24th, 2021


On this exciting episode of Growing Software -- The pros and cons of managed database providers, side project objectives, the story of, and Darby figures out his Google API permission scopes.

17: The Best Laid Plans Part 2

September 20th, 2021


Darby and Ethan go over the results of the previous episodes mini experiments.

16: The Best Laid Plans

September 3rd, 2021


Darby and Ethan talk through some idea validation and customer interview plans, dogfooding products, and how difficult it must be to build medical …

15: An Effective Pivot

August 25th, 2021


Darby has some successful onboardings after pivoting and Ethan gets stung by a bee.

14: Changing Directions

August 20th, 2021


Darby changes directions on the new version of Lead Honestly, and then tries to convince Ethan to do the same.

13: Give the people what they want, emails

August 4th, 2021


Darby talks about the experience of on-boarding a new power user, where to find a community for your product, building communities, and a dive into some potential features of Glean.

12: So, you need another checklist?

August 2nd, 2021


This week on Growing Software -- Vacation brain, wildfires, traveling, and an impromptu conversation on personal productivity. Also, talking about software.

10: Make Sure the Thing Works

July 2nd, 2021


This week Darby and Ethan talk about JavaScript testing, getting feedback from users, and the legality of fireworks.

9: The Many Hats of Indie SaaS

June 15th, 2021


Does Lead Honestly pass the Google security review? Does Ethan finally ship transactions? All of these questions and more are answered in this weeks episode.

7: Almost Ready for Launch

June 1st, 2021


Ethan gives some details on his debugging complaints from last week and Darby gives an update on the lead honestly code retreat and upcoming MVP launch.

6: The One with Podcast Music

May 25th, 2021


Darby laments their progress on launching the new version of Lead Honestly, but has a plan. Ethan shifts his workflow again.

5: Results of the Great Experiment

May 18th, 2021


Ethan gives an update on his day dedicated to working on Glean

4: The Value of Code Retreats and Database Seeds

May 13th, 2021


This week Darby gives us an update on how his week of focus on Lead Honestly went, Ethan contemplates taking a day off, and they talk about the value of live data in database seeds.

3: Marketing as a Roadmap

May 11th, 2021


Darby gives an update on the new version of Lead Honestly and Ethan talks about his work on the Glean marketing page and how it can drive the product roadmap

2: It’s not about working faster, it’s about cutting scope

May 4th, 2021


Lead Honestly

Ethan: [00:00:00] Good afternoon.
Darby: [00:00:00] Hello? Good afternoon. Happy Thursday. 
Ethan: [00:00:02] Did you get your, your, did it your shot on Friday or on Monday?
Darby: [00:00:06] I …

1: Rewrites and Refactors

April 27th, 2021


Ethan: [00:00:00] Good afternoon. Okay.
Darby: [00:00:02] Happy Friday. Don't normally do this on Friday, but it's kinda nice.
Ethan: [00:00:06] It is a little nice. 
Darby: [00:00:07] Are you done with the day job for the …

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