Join filmmaker Alex Wardle as he and his guests explore the how and why of creating truly "effective" video.This podcast will help you gain competence both behind and in front of the camera. You'll learn about the technical, hands-on side, but also the fundamental concepts that underpin truly effective video content (and great marketing in general). It's for marketers in all industries, and owners of businesses that are any size. Because we should all be striving for a deeper, more genuine connection with our audience.