Google Ads Strategy with Kyle Sulerud

In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses.   Kenny has founded and sold two businesses, growing his …

In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. 

Steve and his wife have their own marketing company they run ads for …

From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads.

David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads.

In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads.

Read the blog here:

https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook

In this episode, Kyle answers the question: "What makes a good keyword?" 

In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible …

In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?"

https://googleadsstrategy.com/qa-optimizing-youtube-ads/

In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data?

…

In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads?

http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads

In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies?

http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies

In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale?

…

In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out …

In this video, Kyle answers the question: Can you still put poor search terms in negative keywords?

http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/

In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads?

http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/

In this episode, Kyle answers the question:  Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? 

Elite …

In this episode, Kyle answers the questions:

• Will adding a trademark word in the ad copy be a policy violation?
• How many instances of ad policy …

In this episode, Kyle answers the questions:

• What's the right "goal" to use when setting up a remarketing campaign?
• What's the right strategy to use …

In this episode, Kyle answers the questions:

• If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?

In this episode, Kyle answers the questions:

• What is Google’s latest update about Search Term Report?
• Did Google mention the “significant” number of …

In this episode, Kyle answers the questions:

• What is Google’s take on double serving ads?
• Why do companies run double-serving ads despite the high …

In this episode, Kyle answers the following questions:

• Can a budget of $10 per day still work if the competition is high?
• Can you get cheaper …

In this episode, Kyle answers the questions:

• Is there a way to find and use keywords with search intent if nobody is searching for it?
• At what …

In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads.  He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'.

Read the …

In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing.

Mike …

In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about:

• How to let Google approve ads about …

In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing.

Kevin has been at the internet marketing game since 1996.

He shares his insights about display campaigns and guaranteed …

In this episode, Kyle talks to Andy Splichal,  the founder of True Online Presence. He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make …

In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the …

In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing), shares the advantages of video marketing and Youtube ads, …

In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns.

Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

In this episode, Kyle answers the question:

What are the advantages and disadvantages of targeting competitors' names when running Google ads?

Episode notes and transcript: …

In this episode, Kyle’s guest, David Edwards, answers the questions:

• What kind of Google ads campaign is the biggest mistake for locksmiths?
• What is …

In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should …

In this episode, Kyle answers the questions:

• Can your smart campaign ever beat your search campaign in the same account?
• Is it advantageous to have …

In this episode, Kyle's guest, Nik Armenis answers the questions:

• When you’re just starting out, how should you set up your campaign?
• How should you …

In this episode, Kyle answers the questions:

• Is there actually a future where manually touching anything in a campaign going to be counterproductive?

In this episode, Kyle talks about how the coronavirus has affected businesses, especially when comes to running Google ads. 

Episode notes and transcript: …

In this episode, Kyle's guest, Todd Friedman of Altura Digital Solutions answers the questions:

• What are the top three things that car dealerships …

In this episode, Kyle answers the questions:

• What is a portfolio bid strategy?
• What are the available options in portfolio bid strategies?
• What are …

Kyle's guest, Nik Armenis, is a shopping campaign expert. In today's episode, he will answer the questions:

• Is smart shopping campaign better than a …

In this episode, Kyle answers the questions:

• What is layering?
• When does layering become beneficial?
• Does layering restrict your traffic …

Kyle's guest in this episode is Fernando Vela, owner of Click Influx, a Google Ads Agency for Chiropractors. He will talk about:

• The right mindset …

In this episode, Kyle shares how PPC Agencies can charge clients using different models such as:

• Percentage of ad spend
• Flat monthly fee
• CPM …

In this episode, Kyle's guest, Nik Armenis will share two ways to hide products from Google Shopping Ads.

Episode notes and transcript: https://googleadsstrategy.com/how-to-hide-products-from-google-shopping-ads/

In this episode, Kyle answers the question:

• Is the “audience targeting” feature of Google Ads beneficial?
• Is “audience targeting” more important …

In this episode, Kyle interviews Nik Armenis of Armenis Digital, an agency that primarily focuses on Google Ads for eCommerce. He will answer the questions:

-What makes eCommerce campaigns unique in Google Ads compared …

In this episode, Kyle answers the questions:

• Are Google reviews important?
• Why do reviews matter when you're running Google ads? 
• Will companies …

In this episode, Kyle shares 8 money-saving tips for Google Ads in 2020.

Episode transcript and notes: https://googleadsstrategy.com/bonus:-8-money-saving-tips-for-google-ads-in-2020/

In this episode, Kyle interviews Zeke Domowski, a Digital Marketing Consultant that works remotely with small to medium size businesses all across …

In this episode, Kyle answers the questions:

• What’s the psychology behind Display Ads?
• What are the advantages of Display Ads?
• What types of …

In this episode, Kyle answers the questions:

• Is Google’s forecasting tool accurate with its forecasts?
• Is it okay to lose money on the first …

In this episode, Kyle interviews the owner and founder of LimoMarketer.com, Mark Petree. He shares the story of how he got started with Google ads and talks about the fundamentals of Google ads for Limo companies. He …

In this episode, Kyle answers the question:

How can exact match negative keywords help save advertising costs run by B2B types of businesses?

Episode notes and transcript: …

Kyle answers the questions:

• What’s the best way to send leads to clients that you’re running Google Ads for?
• Is it okay to gather leads before …

Kyle answers the questions:

• Why are conversions low even if there’s a good clickthrough rate?
• Why is it important to set conversion tracking for …

In this interview, Kyle Sulerud talks to Callum Davies, the person behind the successful agency, Illuminate Digital. Callum specializes in running …

Kyle answers the questions:

• Is a smart campaign a good thing to sign up for in Google Ads?
• Can a smart campaign work as well as a standard campaign?

Kyle answers:

• What are the mistakes that I've committed when I was just starting with Google Ads?
• What are some of the mistakes that other people …

Kyle answers the questions:

• What is the best way to set up Google Ads if you have a local business but non-locals are searching for it as well?
• How …

Kyle answers the questions:

• Is Google trying to cut out Google Ads Freelancers and agencies with their AI (Artifical Intelligence)?
• Are Google Ads …

Kyle answers the questions:

• What is the best way to exclude cities you don't serve when setting up location targeting?
• Is adding "exact match …

Kyle answers the questions:

• Should we be worried about big advertisers like HomeAdvisor and Angie's List?
• Are HomeAdvisor and Angie's List …

Kyle answers the question:

• How should you approach targeting if you have two different products in one website?

Episode resources and transcript: …

In this episode, Kyle answers the questions:

• Can you have a low cost-per-click in YouTube ads?
• Is it profitable to advertise low-priced products on …

In this episode, Kyle answers the questions:

• What is frequency capping?
• Is frequency capping a helpful feature for advertisers with a low budget?
• Is …

In this episode, Kyle answers the questions:

• How does a small business compete with big business in general? 
• As a small business, how can you …

In this episode, Kyle answers the questions:

• What happens when you increase your ad spend too quickly?
• Is it okay to increase ad spend fast if you …

Kyle answers the questions:

• Can YouTube Ad targeting be challenging if you are serving a small specific market? 
• Are niche channels good to target …

Kyle answers the questions:

• Why do ads get disapproved?
• Are ad disapprovals a big deal?
• Does Google Ads account suspension frequently?
• Can malware …

Kyle answers the questions:

• Is it possible to remarket on Facebook to people who watch my YouTube videos?
• Can you set up your Facebook pixel on your …

Kyle answers the questions:

• Is it important to seek professional help when it comes to Google Ads?
• What can you do if you don’t have the budget to …

Kyle answers the questions:

• What types of businesses should advertise on Google?
• What types of businesses should advertise on Facebook?
• Which is …

In this episode, Kyle answers the questions:

• Is 15 appointments or conversion per week easily achievable with Google Ads?
• Should and Ad Agency …

Kyle answers the questions:

• What is Dynamic Keyword Insertion?
• What are some examples of Dynamic Keyword Insertion?
• Is Dynamic Keyword Insertion …

Kyle answers the questions:

• How can you write and construct ads so that people would want to click on them as opposed to clicking on your …

Kyle Answers the questions:

• What are “close variants”?
• What are some examples of close variants?
• Should you add several targeted keywords to prevent …

Kyle answers the questions:

• What is a Smart Shopping campaign?
• What are the advantages and disadvantages of a Smart Shopping campaign?
• What causes …

Kyle answers the questions:

• What is the first step to take when calculating a budget for Google Ads?
• Do you need to consider net profit, revenue, …

Kyle answers the questions:

• What is a good tool to use to come up with the right keywords?
• Is there a definite set of ad groups or keywords for all …

Kyle answers the questions:

• Is Maximize Clicks a good strategy?
• What happens in your campaign if you choose Maximize Clicks strategy?
• What is …

Kyle answers the questions:

• What is the most important thing to do to reach the right people?
• How should you set up your Google Ads campaign if …

Kyle answers the questions:

• What is First Click attribution model?
• What is Last Click attribution model?
• What is Linear attribution model?
• What is …

Kyle answers the questions:

• How Do I Increase Return on Investment (ROI)?
• How do I calculate ROI?
• Is increasing ROI a good idea?
• Is ROI more …

Kyle answers the questions:

• How does audience targeting work?
• What is an “audience”?
• What is a “remarketing audience”?
• What is an “In-market …

Kyle answers the questions:

• Should you always aim for the top ad position?
• Is being in the top ad position always profitable?
• Does Google always …

Kyle answers the questions:

• What are some traps that people fall into when it comes to location targeting in their Google Ads campaign?
• What is …

Kyle answers the questions:

• What is a display ad?
• What are the benefits of responsive display ads?
• Are there different formats and sizes for …

Kyle answers the questions:

• What is a Bid Adjustment?
• Can you adjust bids based on the schedule?
• Can you adjust bids based on location, audiences, …

Kyle answers the questions:

• What are Ad Extensions?
• Are there many types of extensions?
• How many extensions does Google allow in your ads?
• What …

Kyle answers the questions:

• What should you say in your ads?
• What are the crucial parts of an ad?
• What is a headline?
• What is a description line?
• …

Kyle answers the questions:

• What is brand awareness?
• How do you increase brand awareness?
• Why would somebody want brand awareness?
• What mistake do …

Kyle answers the questions:

• Is simply improving your clickthrough rate the best goal to have in a campaign?
• Can improving your CTR be sometimes …

Kyle answers the questions:

• What is clickthrough rate?
• What is a good CTR for Search Ads?
• Under what conditions can you have a very high …

Kyle answers the questions:

• What Can’t I Say in My Ads?
• Are alcoholic products and adult websites allowed in Google Ads?
• Can you spell words using …

Kyle answers the questions:

• Is Google Ads a scam or a rip-off? 
• Should you add as many negative keywords as possible?
• Should you add exact match …

Kyle answers the questions:

• How can you maximize results with a limited budget?
• Should you work with a limited budget when it comes to Google Ads?

Kyle answers the questions:

• What is remarketing?
• Is remarketing the same as retargeting?
• How can you create a remarketing list?
• Can Google …

Kyle answers the questions:

• Are Google Search Partners worth your time, effort, and money?
• What are some advanced strategies you can implement to …

Kyle answers the questions:

• Is it a good idea to immediately turn off the Search Partner Network in a Google Ads campaign? 
• Do Google Search …

Kyle answers the questions:

• What is a Landing Page?
• How is a landing page different from a normal website? 
• Is the homepage of a website the best …

Kyle answers the questions:

• What are negative keywords?
• Is it important to add negative keywords?
• How do you find negative keywords?
• How do …

Kyle answers the questions:

• How can you find good keywords to target?
• What mindset should you have when coming up with a good keyword list?
• What …

Kyle answers the questions:

• What is the Search Term Report?
• Where can you find the Search Term Report?
• Is the Search Term Report a significant …

Kyle answers the questions:

• What is the most common question that potential clients and beginners ask when it comes to Google Ads?
• Is there a set …

Kyle answers the questions:

• How does automated bidding work?
• Are most of the bidding options in Google automated?
• What are the different types of …

Kyle answers the questions:

• How does bidding work in Google ads?
• Why do advertisers need to bid for ad placements?
• Is the top spot of Google …

Kyle answers the questions:

• What is an impression when it comes to Google Ads?
• What is click-through rate?
• What are the different metrics that …

Kyle answers the questions:

• What is a Google Ads account?
• What is the structure of a Google Ads account?
• What are "campaigns"?
• Can a company have …

Kyle answers the questions:

• Is Google Ads good for your industry? 
• Is Google Ads good for e-commerce? 
• Is Google Ads good for certain products?
• …

Kyle answers the questions:

• What is Google Ads?
• In there a difference between Google Ads and Google AdWords?
• What are Google Search Ads?
• What are …