It was December 1979, and Denver-area IT marketing and sales executive Ron Maierhofer was having what some would consider to be a mid-life crisis. Just off the heels of an annual work retreat and now vacationing on a British Virgin Islands beach with his wife, Maierhofer – a second-generation German-American immigrant and a former player with a lifelong passion for and recreational involvement in the sport of soccer – mused that his business career just wasn’t doing it for him anymore, and that a radical change of pace might be in order.
His muse was the fledgling professional sport of indoor soccer – and his entrée, the upstart Major Indoor Soccer League – the firecracker circuit that had just debuted a year earlier with its fast-paced play, enthusiastic crowds and a non-stop excitement that offered an alluring anecdote to relatively staid pace of the newly popular outdoor game. The MISL, Maierhofer reasoned to himself and his wife, was the future of soccer – and his chance to make a profession of his love of the “beautiful game.”
Within months, Maierhofer was back home in Denver: hustling up an investment group (including his investment banker brother); working municipal politicians (securing hard-to-get dates and benefits from the city’s McNichols Arena); devising clever marketing hooks (like dash-board rumble seats and a new home for the popular Denver Broncos cheerleaders); and schmoozing the MISL’s top brass during the 1980 All-Star Game and Championship Playoffs in St. Louis – to eventually land what would become one of three new franchises (along with the Chicago Horizons and Phoenix Inferno) in the fall of 1980.
Maierhofer (No Money Down: How to Buy a Sports Franchise; Memoirs of a Soccer Vagabond) joins host Tim Hanlon to discuss the heady rise, against-all-odds success, and (ultimately) rapid fall of his two-year “dream job” owning and running the Denver Avalanche – including life lessons learned from his adventure, and the fans that still fondly remember his efforts to this day, nearly 30 years later.
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