With a career spanning more than four decades, the National Soccer Hall of Fame’s 2017 Colin Jose Media Award-winner Jim Trecker has been part of the American sports media relations landscape since the late 1960’s. After a chance part-time undergrad job in Columbia University’s modest sports information department, Trecker traded his initial career ambitions in French language education for what ultimately became an unmatched professional journey in public relations at the highest levels of international sports.
After cutting his PR teeth with various post-grad pro sports gigs around New York (including work for the Madison Square Garden-owned New York Skyliners [actually Uruguay’s C.A. Cerro] of the 1967 United Soccer Association), Trecker helped manage media relations for the “Broadway” Joe Namath-era AFL-then-NFL New York Jets – a whirling dervish of major league sports information management that transfixed both the Gotham and national press corps, especially in the wake of a surprising Super Bowl III championship.
But it was the arrival of international soccer superstar Pelé to the fledgling New York Cosmos in 1975 that ultimately took Trecker – and the steeply ascendant North American Soccer League – into a stratospheric professional orbit, as the increasingly star-studded team, league and sport exploded onto the local, national and global sports scenes during the latter half of the decade. Soccer’s first true international “super club,” the Cosmos became nothing short of an international sports and cultural phenomenon, and Trecker’s job was to manage all of the media’s intense interest in everything related to them – no easy feat.
Trecker joins host Tim Hanlon to recount some of the most memorable events during the heyday of the Cosmos, as well as his subsequent PR leadership roles with the NASL’s Washington Diplomats, the league office itself, and his mega role as head of media relations for the wildly successful USA-hosted 1994 World Cup. PLUS: we discuss Trecker’s role behind the upcoming NASL 50th Anniversary, to be held in conjunction with the re-launch of the National Soccer Hall of Fame in Frisco, TX on October 16-18, 2018!
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