Cover art for podcast Goal Talk Podcast

Goal Talk Podcast

16 EpisodesProduced by WordStreamWebsite

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them.That’s why WordStream is committed to making online advertising… read more

48:03

Episode 15 - Update on Marketing During COVID-19: Data, Reactivation, & More!

Last time we had Mark on the podcast, we discussed the preliminary data around how the social effects of social distancing and mandatory business practice modifications have impacted digital marketing for advertisers. That episode was released about a month ago as we were navigating the first few weeks of the majority of the effects of the pandemic worldwide. In the episode, we discussed how search trends and patterns are shifting, some options for small business assistance from the government, and the data around how the mandated changes have impacted the PPC results for multiple industries.

This week, we have more information—including more data—about how the long-term effects of COVID-19 are playing out for a variety of advertisers. With strong signals of a rebound in the PPC results for advertisers in many industries, this episode discusses the options advertisers have for reading their own data and working towards reactivating their accounts for continued success. 
 

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