Cover art for podcast Goal Talk Podcast

Goal Talk Podcast

16 EpisodesProduced by WordStreamWebsite

It’s cliche, but it’s true—small businesses keep the American economy afloat. They employ half of the population and create two-thirds of the new jobs in the United States. When small businesses succeed, everyone else succeeds with them.That’s why WordStream is committed to making online advertising… read more

episodes iconAll Episodes

Episode 16 - SEO Tips For Your Small Business

June 16th, 2020

38:45

Search engine optimization is one of the essential pieces of your marketing strategy. What does SEO help your business achieve? It helps pages on your website rank well on search engines like Google and Bing so you can …

Episode 15 - Update on Marketing During COVID-19: Data, Reactivation, & More!

May 26th, 2020

48:03

Last time we had Mark on the podcast, we discussed the preliminary data around how the social effects of social distancing and mandatory business practice modifications have impacted digital marketing for advertisers. …

Episode 14 - The Importance of a Work Life Balance

May 12th, 2020

46:16

For this episode, I interview another tenured WordStream marketer Greg Herrmann, our in-house learning and development program manager, to discuss …

Episode 13 - The Anatomy of a Money Making Landing Page

May 5th, 2020

34:07

We’ve discussed so many essential aspects of marketing and management for small businesses in this season of the Goal Talk podcast, starting from making a website and identifying your value proposition to managing high …

Episode 12 - The Do's and Don'ts of Writing Ad Copy

April 28th, 2020

39:37

Let’s get right to it: Ad copy is arguably the most important aspect of your search marketing campaigns. Often the most visible component of an ad, the copy is the hook, line, and sinker to reel in your target audience. …

Episode 11 - Small Business Marketing During COVID-19: Tips and Insights

April 21st, 2020

46:06

The COVID-19 pandemic has caused so much uncertainty, and the digital marketing landscape is no different. As search and buying behavior changes in …

Episode 10 - Keeping Your Customers as Happy As Can Be

April 14th, 2020

43:32

One of the biggest mistakes we see made by companies, both B2B and B2C, is stopping their marketing efforts after the sale. While of course marketing is pivotal to earn customers for your business and get the word out …

Episode 9 - Everything You Need to Know About the Facebook Ads Auction

April 7th, 2020

39:24

A couple of weeks ago, we broke down how the Google Ads auction works, including how Google’s algorithm chooses which ad to show, how to best optimize, how budgets are spent, and which metrics are the most vital to …

Episode 8 - Unlocking Your Employee's True Potential

March 31st, 2020

40:11

As a manager or a business owner, you may have a team working under you. Sometimes, you’re able to identify individuals that are highly engaged, high producing, and express the drive to do more than what their job …

Episode 7 - The Basics of the Google Ad Auction

March 24th, 2020

36:37

In our last marketing episode, we discussed digital advertising at a high level across many platforms such as Google, Facebook, Instagram, and Bing. This week, we’re diving into one of the biggest ad platforms to …

Episode 6 - How to Find & Hire Top Talent

March 17th, 2020

29:47

Now that you have the basics of the online advertising platforms laid out, you may find yourself in the position of needing to expand your team. Whether you’re looking for your first employee or continuing to build out …

Episode 5 - The Basics of Advertising on Google, Bing, & Facebook

March 10th, 2020

41:51

Digital marketing truly does encompass so many different tactics and campaign types that it would be its own podcast in and of itself (and maybe …

Episode 4 - Identifying Your Perfect Customer Persona

March 3rd, 2020

50:12

  A buyer or customer persona is a semi-fictional representation of the attributes of the people that are likely to make a purchase from your business. This includes specific features like personal attributes, …

Episode 3 - How to Craft an Irresistible Value Proposition

February 25th, 2020

33:15

Value propositions are incredibly important to establish for your different products or service lines as they’re being developed, brought to market, and advertised.

  WordStream’s senior product marketing specialist …

Episode 2 - You Need a Killer Website, Here's How to Make It

February 18th, 2020

37:39

In the first episode of the Goal Talk podcast from WordStream, digital marketer Mikayla Wyman sits down with WordStream’s lead visual designer Kate Lindsay and UX designer Jed Robinson to discuss the components you need …

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