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GS 023 - How To Breathe More Life Into Your Marketing


Episode description

Do you ever look at your marketing materials and find them to be a bit flat...a tad uninspiring?

Is this the case with your branding and website and with the way you communicate your products or services to the world?

If so, you're certainly not alone. Most businesses make the very same mistakes when it comes to their marketing.

Join Michael as he shares a story from the early days of his career, which may just give you a fresh, new understanding of vibrant advertising. 

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GS 037 - How To Flip The Apple Cart In Your Marketing

September 13th, 2019


Your clients want clarity when it comes to making their purchase decisions.

They want to be able to compare apples to apples.

That's completely understandable and it's something each of us seek out when we're making …

GS 036 - How To Avoid The Dog And Pony Show In Sales

September 11th, 2019


You've been there. You've done it.

You put your entire team to the task of winning an important project bid. And you all nailed it!

But, then you …

GS 035 - The Air Force And Army Of Marketing

September 7th, 2019


It's not uncommon for business owners to get frustrated with their marketing efforts.

After all, they are often approached by advertising …

GS 034 - Winning Marketing Is A Transfer Of Ownership

August 30th, 2019


Building a business from scratch is one of the hardest things you could ever seek to accomplish. 

You work crazy hours. You pour in all of your …

GS 033 - The X Factor Of Marketing Success

August 24th, 2019


Every entrepreneur dreams of seeing their business grow beyond their wildest expectations.

They love the idea of their original concept scribbled on a cocktail napkin taking off and experiencing crazy success.

This is …

GS 032 - The Most Important AND Ignored Rule In Sales

August 19th, 2019


Few people understand how truly challenging it is to be successful in sales.

You have to deal with rejections, objections and sometimes you can be …

GS 031 - It's All About Relationships

August 16th, 2019


We are in a period of technological overwhelm when it comes to marketing.

There is marketing automation, social media networks, a plethora of …

GS 030 - Horse Buggies And Phonograph Needles

August 10th, 2019


The winds of change. For businesses, sometimes they arrive as a soft breeze, but too often they hit at hurricane speeds.

Being an entrepreneur would …

GS 029 - Marketing And Lincoln's Legs

August 6th, 2019


One of the most difficult decisions a business owner must make is determining the amount they are going to invest in their marketing efforts.

For …

GS 028 - What Blade Runner Taught About Real Marketing

July 30th, 2019


In Director Ridley Scott's masterpiece film, Bladerunner, an alternative realty is presented of a dystopian future world over-saturated with marketing fabrication.

Somewhat eerily, much of what is projected in the …

GS 027 - The Simple Trick To Know If You're Winning At Sales

July 24th, 2019


You've worked hard to build your brand. You've invested in getting leads.

Now, you're face to face with your prospect and it's your opportunity to get the sale.

At that point, how do you know if you're winning...or …

GS 026 - The Marketing Secret Of The Great And Powerful Oz

July 18th, 2019


There are so many lessons for entrepreneurs buried in the allegories of the classic movie, The Wizard Of Oz.

No. It wasn't meant to be a training seminar for business owners. Yet, those of us pursuing our dreams are in …

GS 025 - How To Catch The Big Fish For Your Business

July 13th, 2019


You've done your marketing. You've captured the lead. You make an amazing presentation. The proposal follows. And the customer says, "Yes"!

But, at …

GS 024 - The Hot Button Approach To Sales Growth

July 8th, 2019


Ever wonder why some restaurants are booked and booming while others struggle to get customers on the slow days?

If you examine this closely you might be surprised to discover the food quality, selection and service are …

GS 022 - This Is What REALLY Makes Your Marketing Work

June 27th, 2019


Marketing is one of the most necessary...and frustrating...endeavors in a successful business.

So many entrepreneurs know they need marketing, but …

GS 021 - Your Cousin Vinny Is Destroying Your Business

June 22nd, 2019


Many entrepreneurs have to make tough budgeting decisions when launching their business.

Even those business owners who have been around for a while …

GS 020 - The Longest Word In Personal Success

June 19th, 2019


A major part of winning with marketing involves relational success. This means your personal marketing skills are as critical as any other you …

GS 019 - Tapping Into The Gold Vein Of Your Marketing Efforts

June 9th, 2019


There are literally thousands of different marketing strategies, hacks and gadgets being promoted through hundreds of different channels.

It's enough to make an entrepreneur's head spin. And, typically, entrepreneurs …

GS 018 - Why You Are Losing Every Deal

June 1st, 2019


Let's face it. You're on a big losing streak.

You can handle a little rejection here and there, but now it seems like it's one big NO after another.

What's going on? You've got a good offering. Why aren't these …

GS 017 - The Big Splash Theory Of Sales Success

May 24th, 2019


One of the biggest misconceptions about marketing and its impact on sales is that it is like a giant faucet.

Do some marketing, and it gives the faucet a gentle turn and the leads start to flow.

Need some more sales? …

GS 016 - The Simple Formula For Powerfully Sharing Your Value

May 22nd, 2019


Making pitches. Giving presentations.

These are the critical steps to winning business and gaining quality clients.

Yet, so many entrepreneurs get it all wrong with how they approach this critical task.

Join Michael as …

GS 015 - The Marketing Secret To Climbing Your Mountain Of Success

May 10th, 2019


One of the most common goals of entrepreneurs is to try to do something no one has ever done before.

It's exciting to be the first on the block, the one who had the idea and inspiration from the very beginning.

Just …

GS 014 - The Quintessential Hidden Truth Of Sales

April 30th, 2019


Sometimes the most obvious secrets to success are right before our eyes.

When it comes to sales and marketing, there is a quintessential hidden truth …

GS 013 - How To Discover Your Inner Marketing Genius

April 23rd, 2019


If you are an entrepreneur then you need to know this absolutely essential truth: 

No one will be able to sell your vision and products or services …

GS 012 - Bury The Lead. Bury The Business.

April 13th, 2019


One of the most difficult things about being a business owner is not being confident in your marketing efforts.

Are you doing the best you can to …

GS 011 - The Arc Of The Marketing Snowball

April 8th, 2019


Marketing can be frustrating to entrepreneurs.

Sometimes it can feel like you're making all kinds of efforts and it's unclear if any of them are creating much of a difference.

In many ways, marketing can be an enigma …

GS 010 - The Marketing Brilliance Of The Pink Spoon

March 29th, 2019


The word "Yes" opens the gate to success for many businesses.

You you need...your prospects to give you the big "Yes" in order to get that signed contract, to get that deposit check and to make the cash …

GS 009 - Marketing Is About Watching The Detectives

March 22nd, 2019


In this day and age of hardened, resilient and message deflecting need to expect your prospective not trust you.

In fact, they won't trust you in the least!

So how can business owners, …

GS 008 - The Dog Food Matters In Marketing

March 16th, 2019


Years ago, a colleague shared a story with me that has been widely circulated through advertising and marketing agencies.

It's about dogs and dog …

GS 007 - The Beauty Of Marketing Infrastructure

March 11th, 2019


Entrepreneurs and business owners are typically, incredible builders.

This is because they are engineers, inventors or innovators in service provision. 

Unfortunately, most struggle in the area of building marketing …

GS 006 - The Lake Principle Of Business Success

March 3rd, 2019


Most amateur entrepreneurs are looking for the big gimmick, the super hack and the insider's secret to crazy, exponential, 10X growth.

Yet, the truth is real...genuine...reliable...predictable...lasting growth and …

GS 005 - The Most Powerful Words In Marketing

February 26th, 2019


Words matter in marketing. They matter in all of business.

And if you get these words wrong, it could complicate your messaging efforts in …

GS 004 - Marketing At 70 Miles Per Hour

February 16th, 2019


You have such a great company history. You have so many features in your products and so many benefits to your services.

So, where should you really …

GS 003 - The Best Definition Of Marketing...Ever

February 7th, 2019


What exactly is marketing?

If you ask a thousand business people, you'll get a thousand answers. If you ask a hundred marketers, you'll get ten thousand answers.

Join Michael as he shares with you the best definition of …

GS 002 - The Biggest Secret Of The Master Of Fluff

February 6th, 2019


Marketing is fluff.

Or so say the engineering type minds of the world. 

Do you believe this is so? If so, you are carrying a mindset that will diminish your capabilities as an entrepreneur tremendously.

Join Michael as …

GS 001 - Marketing Is The Winning Side Of Business

January 29th, 2019


Marketing is the winning side of business.

It's the difference between a wild entrepreneurial success, or a devastating financial flop. 

To win at business, you've got to think like a marketer. You've got to design like …

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