Get Paid For Your Pad is the definitive show on Airbnb hosting, packed with tips & tricks on how to improve your Airbnb listing as well as real life experiences from Airbnb hosts from all around the world. Hosted on Acast. See acast.com/privacy for more information.
The Airbnb philosophy seems to be, “If you can’t beat ‘em, join ‘em!” This week in the news, there are rumors of a deal with Chinese rival Trujia, as Airbnb seeks to succeed in a market where other tech giants have struggled.
Jasper is joined by Hostfully VP of Strategic Partnerships, Nicole Prentice Williams, to discuss this development in China, as well as Airbnb’s new hire in the region: Head of Chinese Operations, Hong Ge. They also cover Airbnb’s surprising success in Cuba, and how Airbnb might capitalize on legal requirements for travel in that country.
In Barcelona, Airbnb seems less welcome, and headlines this week outline the crackdown on unlicensed homesharing in the city. Last but not least, Jasper and Nicole talk about one place where Airbnb is beating out the competition – online! Listen and learn about the platform’s surge in traffic and how it compares to hotel brands and other metasearch sites.
Topics Covered
Article #1: Airbnb Says Cubans are Cashing in on Airbnb
•Cubans have earned nearly $40M since April 2015
•Hosts share space 33 nights per year on average
•Average amount paid per booking of $164
•$2700 average annual payout
•58% of Cuban hosts are women
•Cuba is popular tourist destination for Americans since travel restrictions eased
•Only allowed to travel to Cuba for one of 12 reasons (e.g.: visit relatives, academics)
•Airbnb fulfills legal requirement of person-to-person visaArticle #2: Airbnb China Said in Deal Talks with Local Rival Tujia.com
•Airbnb entered Chinese market in 2015
•May be partnership deal or acquisition
•Tujia valued at $1B, raising $300M more
Article #3: Airbnb Appoints Head of China Operations After Long Search
•Yale grad Hong Ge reports directly to Chesky
•Resume includes positions at Facebook and Google
•Offers understanding of local market
•Other tech giants have struggled in China
Article #4: Airbnb Traffic Surges, Surpassing Older Brands
•Airbnb site traffic up more than 31% since Q1 of last year
•Moved into number one spot, surpassing all hotel brands and metasearch sites
•Strong user base among millennials
•30% of respondents ages 18-34 use sharing economy services compared to 11% of those over 35
Article #5: Airbnb Faces Crackdown on Illegal Apartment Rentals in Barcelona
•7,000 unlicensed holiday rentals in city (of 16,000 total)
•Doubled team of inspectors from 20 to 40 (100 by next year)
•Barcelona will not renew existing licenses
•City blames homesharing for housing shortage, high prices
•Airbnb argues platform helps homeowners make ends meet, could be part of solution
Resources Mentioned
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Article #1: news.fastcompany.com/airbnb-says-cubans-are-cashing-in-on-airbnb-4039804
Article #2: chinamoneynetwork.com/2017/06/05/airbnb-china-said-in-deal-talks-with-local-rival-tujia-com
tujia.com
Article #3: bloomberg.com/news/articles/2017-06-01/airbnb-hires-hong-ge-to-run-china-operations-after-long-search
Article #4: emarketer.com/Article/Airbnb-Traffic-Surges-Surpassing-Older-Brands/1015937
Article #5: irishtimes.com/news/world/europe/airbnb-faces-crackdown-on-illegal-apartment-rentals-in-barcelona-1.3107184
Connect with Jasper
Email: jasper@getpaidforyourpad.com
Twitter: @GetPaidForUrPad
Instagram: @GetPaidForYourPad
Facebook: www.facebook.com/getpaidforyourpad
This episode is sponsored by Aviva IQ. Aviva IQ automates messages to your Airbnb guests. It's also free!
Hosted on Acast. See acast.com/privacy for more information.
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