Get Paid For Your Pad is the definitive show on Airbnb hosting, packed with tips & tricks on how to improve your Airbnb listing as well as real life experiences from Airbnb hosts from all around the world. Hosted on Acast. See acast.com/privacy for more information.
It’s the top search question on Airbnb’s website and something every host has wondered: How do I improve my search rankings?
Airbnb released a blog post this week that sheds a little light on the factors the platform uses to determine your position in search results, offering three specific things you can do to work the search algorithm to your advantage and immediately boost your rankings.
Glenn Carter, Director of Marketing at Hostfully, is joining Jasper this week to discuss the data points that Airbnb uses to determine search results, as well as the reasons why you may have difficulty finding your listing online. They also cover another Airbnb press release that emerged this week involving access to their Application Program Interface (API), which will allow hosts to pull their data for third-party applications.
Also making headlines this week are some new Airbnb partnerships. The site is teaming up with a Florida developer to build an apartment complex specifically designed for home-sharing and offering extra support to hosts in the Airbnb Select program—in the form of home-improvement loans and advice around cosmetic improvements and photography for their listings. Listen in and learn how to help Airbnb help you make the most of your listing.
And starting Monday, don’t forget to check out Jasper’s new travel vlog on YouTube!
Topics Covered
Article #1: Airbnb Blog: Answers to Your Top Search Questions
•Covers factors that influence position in search results
•Over 100 data points considered
•‘Wishlisting’ does help
•Repeatedly changing listing does not help/hurt
•Make sure calendar updated daily
•Superhost status doesn’t boost position (but factors required do help)
•Rejected bookings result in lower ranking
•Most critical factors are Instant Book, fabulous first photo and competitive price
•Also addresses finding your listing online
•Jasper recommends zooming in on map
•Setting conditions on Instant Book may prevent you from seeing listing
•Airbnb uses sophisticated algorithm to personalize search results
Article #2: Airbnb is Teaming up with a Local Developer to Create a Large Apartment Complex in Florida
•324-unit complex specifically designed for home-sharing
•Tenants allowed to rent for up to 180 days, share profits with landlord
•Located in Kissimmee, near Disney (market ripe for Airbnb)
•Plans to build five more complexes in other cities
•Risky if municipality sets anti-Airbnb regulations
•Concept of aparthotels has existed in South America for many years
•Airbnb can control physical guest experience through design of units
•Experience still individual (tenant lives there at least half of year)
•Additional services for hosts in building (i.e.: new sheets, laundry service, smart locks)
•May start trend of developers catering to short-term rentals
Article #3: Airbnb to Offer Loans and Advice to Hosts Under New Scheme
•Associated with Airbnb Select program (luxury brand pilot underway)
•Provides loans for hosts to make home improvements
•Offers advice around cosmetic improvements, photos
•Loans repaid through revenue from bookings
Article #4: Connect to Our API, Connect to Millions of Travelers on Airbnb
•Allows hosts to pull data into third-party applications (e.g.: pricing tools, Hostfully)
•Only offered to select few in past
•Underscores efforts to open platform, facilitate growth via partnerships
•Still have to fill out form to gain access
Resources Mentioned
Article #1: blog.atairbnb.com/search
Instant Book
Article #2: cnbc.com/2017/10/12/airbnb-is-teaming-up-to-build-a-home-sharing-complex-in-florida.
Hosted on Acast. See acast.com/privacy for more information.
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