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Get Funded Today: The Funded Today Podcast

41 EpisodesProduced by Funded Today LLCWebsite

This FREE podcast will teach YOU how to launch and grow YOUR startup, especially through the fast-paced world of rewards-based crowdfunding!Your instructors, Zach Smith and Thomas Alvord, are world-renowned business experts with proven hands-on experience in sales, video production, page design, adv… read more

31:44

Episode 0006 | The 7 P’s for Crowdfunding Success

In this episode, we are going to go over “The 7 P’s for Crowdfunding Success.” These 7 P’s are Product, Platform, Presentation, Promotion, Price, Probability, and People. Find out why these 7 P’s are critical to having a successful campaign launch.

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⭐ During this episode, we detail these takeaways:

 1. Your most vital factor in your crowdfunding campaign’s success (or failure) is always your product or service, so strive to offer a worthy one.

 2. Even a worthy product/service won’t sell if it’s too costly, it’s better for pricing to err on the high side (and correct downward) than on the low side (and correct upward), and it’s helpful to show people that they need to pledge NOW in order to avoid paying more.

 3. Although your product/service is vital, YOU serve as a supporting factor, as backers need to feel that you are sufficiently likable, passionate, competent, et cetera, that they can trust you to fulfill your promises to them.

 4. Some projects are ill-suited for rewards-based crowdfunding, while the rest will raise funds more easily on Kickstarter than on Indiegogo.

 5. Effective presentation can multiply success, and your media (video and page) is more important than your marketing.

 6. Promotion involves reaching out to the best audiences while effectively persuading them to come view your presentation, and crowdfunding marketing techniques may include advertisements, cross-promotions, affiliate marketing, and/or public relations.

 7. Potential backers are likelier to pledge when they feel confident that your campaign will succeed, which is why success breeds success in crowdfunding.

✍️ Click here for this episode’s complete show notes!

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👉 We want to help as many people as we can; so, if this podcast helps you, then we urge you to please…

 • Subscribe to it on our website so that you don't miss an episode!

 • Discuss it in our private Facebook group with us and fellow entrepreneurs! Join this group to network for success and to get personalized answers to all of your business questions!

 • Review it on iTunes to help us reach more people who need it!

 • And tell all of your associates who might benefit from it!

We rely on YOU to help spread the word!!!

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