#156 Energizer’s Crowdfunded Smartphone-P18K They wanted to raise $ 1,200,000 for the longest lasting mobile phone batter ever made and only made $15,000. What happened and what does this mean for the battery company overall? Is crowdfunding going to stop? This case study is a must listen for marketers everywhere. Need help with your projects? Dr. Wright can be contacted athttps://anchor.fm/dr-letitia-wright/message
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