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Generation Ag

154 EpisodesProduced by Generation Ag AustraliaWebsite

Generation Ag is the podcast for anyone interested in life working in primary industries. From beef to berries, agvocacy to Australian politics, if it affects the next generation, we're going to talk about it!

37:24

Toni Barton: First generation sheep farmer

Toni Barton (I: @bartonssmallgoods) was raised on a dairy farm, She had experience with farming and cows but nothing with sheep. Toni had spent the previous 17 years climbing the corporate ladder, in marketing and business management before purchasing a 200 acre property in Victoria. Never having had the responsibility of running a farm, not even been close to a sheep, built a fence, fixed a piece of machinery or considered that mother nature always had the plan A. She began her new adventure. One thing she knew for sure, there was no way she could survive on 200 acres if she followed the traditional farming road map. She flipped the farming model on its head and is now leading the way on farm gate innovation, pricing strategies and distribution channels, long overdue in Australian Agriculture. Launching Bartons Smallgoods just a few years ago, has set a new trajectory for Toni, creating a world first product range of charcuterie made from 100% Australian Lamb.

Don't forget to send us an email if you know of a story that we should tell at hello@generationag.com.au

*Become a Patreon Partner* - https://patreon.com/generationag

Find us here: Instagram: @generation.ag

Twitter: @generation_ag

Website: www.generationag.com.au

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