Generation Ag

Toni Barton (I: @bartonssmallgoods) was raised on a dairy farm, She had experience with farming and cows but nothing with sheep. Toni had spent the previous 17 years climbing the corporate ladder, in marketing and business management before purchasing a 200 acre property in Victoria. Never having had the responsibility of running a farm, not even been close to a sheep, built a fence, fixed a piece of machinery or considered that mother nature always had the plan A. She began her new adventure. One thing she knew for sure, there was no way she could survive on 200 acres if she followed the traditional farming road map. She flipped the farming model on its head and is now leading the way on farm gate innovation, pricing strategies and distribution channels, long overdue in Australian Agriculture. Launching Bartons Smallgoods just a few years ago, has set a new trajectory for Toni, creating a world first product range of charcuterie made from 100% Australian Lamb.

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