Generation Ag

There are few things that Ellie Bigwood (IG: @ellie_bigwood) is more passionate about than wool. She grew up surrounded by wool on a sheep and cropping farm near Frankland River in Western Australia, but it wasn’t until she’d studied Animal Science at Murdoch University that she knew a career with Australian livestock was on the cards. At 21 years old, she landed a dream opportunity in the wool industry with Australian Wool Innovation, which took her across Australia, and across the world working in the name of wool. Nearly 3 years on, and having just relocated back to Western Australia, she works to educate woolgrowers, stakeholders, the greater industry and often the general public about what’s happening along the wool supply chain, and most importantly, why wool is the best fibre of all.

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