Eric Simon shares his journey about how he leveraged the comedic aspects of everyday real estate fails to build his very successful business The Broke Agent with 327,000 Instagram followers. This episode really is just what the title says: A step by step approach to creating brand awareness in ANY industry.
Eric discusses how to overcome the biggest challenge of creating content that cuts through the noise. He also talks about how to find out what people really want to see in your videos, the power of humor and being transparent with both your wins and failures in your business.
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