Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim, futurist and author.
In episode #121 of the podcast, the topic is: The Future of MarTech. Our guest is Bant Breen, Chairman and founder, Qnary.
In this conversation, we talk about the evolution of marketing technology, emerging tech such as AI and NL, and apps including chatbots, tech parsing info, bots writing PR copy, and we extrapolate what this might mean for the creative profession.
The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books
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Trond's takeaway: Marketing technology is already infused with AI, yet the change has gone largely without much discussion. Perhaps because the technologies used had already got so much mileage in other domains, it was regarded as less of a discussion point in marketing. Also, it challenges the notion of creativity as something uniquely human. My take is that we will be surprised both at the creative results machine algorithms can yield and by its limitations.
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