Cover art for podcast Future Hindsight

Future Hindsight

304 EpisodesProduced by Future HindsightWebsite

Future Hindsight takes big ideas about civic life and democracy and turns them into action items for you.

42:46

Surveillance Capitalism: Shoshana Zuboff

Surveillance Capitalism

Surveillance Capitalism is the dominant economic logic in our world today. It claims private human experience for the marketplace and turns it into a commodity. Vast amounts of personal data are necessary -- often harvested without our knowledge or consent –- in order to predict future behavior. Surveillance capitalists create certainties for companies by modifying people's behavior.

Instrumentarian Power

Instrumentarianism seeks to modify, predict, monetize, and control human behavior through the instruments of surveillance capitalism, our digital devices. Having mined all of our data, instrumentarians can tune and herd users into specific actions through triggers and subliminal messaging. It is ultimately a political project intended to install computational governance instead of democratic governance.

Protecting Your Privacy

A myriad of programs and apps can block tracking and scramble your location, making your behavioral data less accessible or even inaccessible. Since instrumentarians gain their power through our use of their devices, limiting internet use and working in-person reduces the power they have over you.

Find out more:

Shoshana Zuboff is the Charles Edward Wilson Professor Emerita at Harvard Business School and a former Faculty Associate at the Berkman Klein Center for Internet and Society at Harvard Law School. Her masterwork, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, synthesizes years of research and thinking to reveal a world in which technology users are neither customers, employees, nor products. Instead, they are the raw material for new procedures of manufacturing and sales that define an entirely new economic order: a surveillance economy.

In the late 1980s, her decade-in-the-making book, In the Age of the Smart Machine: The Future of Work and Power, became an instant classic that foresaw how computers would revolutionize the modern workplace. At the dawn of the twenty-first century her influential The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism (with James Maxmin), written before the invention of the iPod or Uber, predicted the rise of digitally-mediated products and services tailored to the individual. It warned of the individual and societal risks if companies failed to alter their approach to capitalism.

You can follow her on Twitter @shoshanazuboff

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Listen to Future Hindsight

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://futurehindsight.libsyn.com/radiopublic

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens