Cover art for podcast FT Alphachat

FT Alphachat

206 EpisodesProduced by Financial TimesWebsite

Alphachat is the conversational podcast about business and economics produced by the Financial Times in New York. Each week, FT hosts and guests delve into a new theme, with more wonkiness, humour and irreverence than you'll find anywhere else

49:29

The math wizard who became a customer loyalty scheme guru

Economist Gary Loveman was teaching at Harvard Business School when he went to consult for the Harrah's casino chain in Las Vegas in the late 1990s. Despite knowing nothing about gambling, his insights on customer loyalty earned him a promotion to the chief executive job at the casino group. He took a company that traded at $14 a share and a decade later sold it to private equity for $90 a share. Gary Loveman talks to the FT's Sujeet Indap about how data science is helping executives draw in customers across industries. Music by Podington Bear.

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