Cover art for podcast From Product Idea to a Thriving Business

From Product Idea to a Thriving Business

19 EpisodesProduced by Marie-Louise AnthonissenWebsite

Providing you with practical tips to turn your great ideas into profitable products, up-level your project management skills to build a successful business, and allows you to do what you’re most passionate about, create product lines that excite your customers.In each episode you’ll get tips for pra… read more

11:37

5 Tips to Efficiently Review Marketing Materials

It’s quite a challenge to keep the review process of these materials smooth and efficient.

When reviewing marketing materials for your new product, usually  there are a lot of opinions involved…..because who doesn’t have an  opinion on a commercial or ad?

Team members from different disciplines review and give comments in  multiple review rounds. And often new comments pop-up all the time,  because of new insights, changes in the technical specifications of the  product during development or because team members did not really review  thoroughly enough during the first review round.

It is wise to start involving your marketing communication expert early in the development of your new products. Parallel  with the development of your new product, you’re also working on your  product launch to make sure that all deliverables for your product  launch are ready when your final product is on stock and ready to be  sold.

One aspect of a product launch are the marketing materials like brochures, leaflets, movies, teasers, social media campaigns.

There are usually lots of moving parts here and a lot of opinions involved. Because anyone has an opinion on marketing, right? There a so many elements that are combined in the marketing strategy.  For example, the branding, the colors used in the materials, the images,  the copy, the look and feel. And mostly anyone has a slightly different  opinion.

Even in the same team, people tend to express their personal taste,  even when it comes to professionally created materials. And their  opinion might change during the review process. Resulting in going back  and forth in adjusting copy and imagery.

Lessons learned the hard way; I can now share a review strategy with  you that worked for me and hopefully you can benefit from it too.

If you like to receive weekly updates on product development directly  in your inbox, click the link below to sign-up for my free weekly tips.

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If you like to read the article with this episode, click here and head over to my blog for the full article.

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