It’s quite a challenge to keep the review process of these materials smooth and efficient.
When reviewing marketing materials for your new product, usually there are a lot of opinions involved…..because who doesn’t have an opinion on a commercial or ad?
Team members from different disciplines review and give comments in multiple review rounds. And often new comments pop-up all the time, because of new insights, changes in the technical specifications of the product during development or because team members did not really review thoroughly enough during the first review round.
It is wise to start involving your marketing communication expert early in the development of your new products. Parallel with the development of your new product, you’re also working on your product launch to make sure that all deliverables for your product launch are ready when your final product is on stock and ready to be sold.
One aspect of a product launch are the marketing materials like brochures, leaflets, movies, teasers, social media campaigns.
There are usually lots of moving parts here and a lot of opinions involved. Because anyone has an opinion on marketing, right? There a so many elements that are combined in the marketing strategy. For example, the branding, the colors used in the materials, the images, the copy, the look and feel. And mostly anyone has a slightly different opinion.
Even in the same team, people tend to express their personal taste, even when it comes to professionally created materials. And their opinion might change during the review process. Resulting in going back and forth in adjusting copy and imagery.
Lessons learned the hard way; I can now share a review strategy with you that worked for me and hopefully you can benefit from it too.
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If you like to read the article with this episode, click here and head over to my blog for the full article.
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