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Freeman Means Business

87 EpisodesProduced by Susan FreemanWebsite

FreemanMeansBusiness.com We help women in business communicate effectively with the world -- and men communicate effectively with women in business!"Freeman Means Business” podcasts serve to raise awareness about the great things incredible people in business are doing to serve others. We write abou… read more

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19:41

Wonder Woman in Business, Linda Ficano, with the Most Adorable Accent Ever!

Linda Ficano began her legal marketing career nearly 25 years ago when Paul, Weiss asked her to delve into this new industry where she developed and implemented their first marketing department. Her career led her to the IP specialty firm Fitzpatrick in 2004 when a friend of hers heard they were looking to hire their first seasoned marketing director. The collaboration was successful and lasted nearly 15 years.

During those years Linda played a key role in many initiatives including project management, PR, redesigned websites, creation of microsites and overall raising recognition of the firm’s name in the New York business and legal communities. 

In January Linda was asked to join Neo Design Group as their client solutions specialist. Linda had worked with Neo Design Group while at Fitzpatrick where they collaborated on the creation of microsites for individual practice groups and the rebranding and redesign of the firm’s website.

Linda’s belief that every law firm would benefit from having a non-lawyer manage client relationships and her passion for branding led to the decision to join the team at Neo Design Group where her role will be a liaison between your company and the design team to ensure exceptional customer service.

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