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Freeman Means Business

287 EpisodesProduced by Susan FreemanWebsite We help women in business communicate effectively with the world -- and men communicate effectively with women in business!"Freeman Means Business” podcasts serve to raise awareness about the great things incredible people in business are doing to serve others. We write abou… read more

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Wonder Women in Business Ally, John Iino

John Iino is a proven change agent, helping individuals and organizations achieve excellence through his experience as a global law firm leader, diversity professional and executive coach. He serves as Reed Smith’s Chief Diversity Officer, leading Reed Smith’s efforts to sponsor and achieve diversity and inclusion in the legal community. Reed Smith ( is a global law firm with over 3,000 employees in 30 offices around the world.  Some of the most notable accomplishments during his tenure as CDO:

  • Recognized as one of the top three major law firms to receive the Thomas Sager Award from
    the Minority Corporate Counsel Association for diversity & inclusion programming and
    successes (2019)
  • Increased number of women lawyers by 15%; increased number of diverse lawyers by
    20% (2016-2019)
  • Decreased attrition of diverse lawyers from 21% to 11% (2016-2019)

John is a Certified Diversity Professional (CDP) from the Institute of Diversity Certification and was recently named one of the Top 50 Chief Diversity Officers in the nation by the National Diversity Council.  He is the creator and serves as host of the acclaimed podcast, “Inclusivity Included: Powerful Personal Stories.”

John also is a Certified Professional Coach (CPC), and founder of Cumbre Alta Associates (, a consulting firm focused on business and leadership coaching for lawyers and business executives.  He received his coaching certification and training from The Institute for Professional Excellence in Coaching (iPEC) and earned their Energy Leadership Index Master Practitioner (ELI-MP) status. His coaching has helped numerous individuals reach their goals and achieve greater awareness.

John previously served as Global Chair of Reed Smith’s Business & Finance Department, overseeing a $400M division of a $1B global law firm. He also served as Chair of the U.S. Corporate & Securities Group and Managing Partner of the Los Angeles office. In 2010, John became the first Asian American to serve on Reed Smith's Executive Committee and Senior Management Team. He previously served as the Chair of Reed Smith's Asian American Affinity Group.

John was recognized as one of the nation’s Top 50 Chief Diversity Officers by the National Diversity Council (2020), a 2020 TOP50 Diversity Star by Diversity Stars, the “Nation’s Best (Western Region)” by Lawyers of Color (2019) and was one of the inaugural recipients of the “DiversityFIRST™” Award from the California Diversity Council (2019). He was named among the top 500 ''Most Influential People in LA'' by the Los Angeles Business Journal (2018) and has been named ''One of the Nation's Most Influential Minority Attorneys'' for two consecutive years (2014-2015). John received the ''Lifetime Achievement Award'' at the Los Angeles Business Journal's Asian Business Awards (2016), the "Volunteer of the Year" Award from Ednovate, Inc. (2019), the Leadership Award from the USC Asian Pacific Alumni Association (2017) and the President's Award from the USC Alumni Association (2017).

He is a frequent speaker and trainer on topics such as diversity and inclusion, inclusive leadership and law firm management.

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