Cover art for podcast Freeman Means Business

Freeman Means Business

285 EpisodesProduced by Susan FreemanWebsite We help women in business communicate effectively with the world -- and men communicate effectively with women in business!"Freeman Means Business” podcasts serve to raise awareness about the great things incredible people in business are doing to serve others. We write abou… read more

Support the Show

Supporting Freeman Means Business will ensure they keep making the show you love

financial supportSupport

Wonder Woman in Business, Rae Ritter

Rae Ritter is Director of Client Service and Marketing for LISI, a boutique digital marketing agency that primarily services law firms and lawyers. Rae provides digital marketing strategy and guidance, and she manages all aspects of the website design and development process from start to finish. With elevated client service as a car principle, she ensures that the websites are fully-optimized and draws on more than 15 years of experience in the legal marketing industry.

Previously, Rae was the Senior Marketing Technology Manager at Ballard Spahr LLP, a national firm with 15 offices and more than 500 attorneys. During her tenure, she successfully led a new website build and complete rebranding of all marketing collateral. Additionally, she was responsible for the firm’s external website, blogs, client relationships management (CRM) database, email marketing, and social media strategy. Prior to Ballard Spahr, Rae was Marketing Technology Project Manager at Dechert LLP, an international firm with nearly 1000 attorneys. She managed the firm’s CRM database and spent a year seconded to the firm’s European offices deploying CRM using techniques that was tailored to the culture and languages of those offices.

Rae has been an active member of Delaware Valley Law Firm Marketing Group and Legal Marketing Association for many years.  Currently, she serves as the Communications Co-Chair for the Metropolitan Philadelphia Chapter of the Legal Marketing Association.  Rae is a frequent speaker in these groups, plus the Philadelphia Bar Association and the Association of Legal Administrators. She presents training and educational sessions for lawyers and legal marketers on the following topics:

  • LinkedIn Training for Lawyers and Marketers, both in group and one-on-one formats
  • Project Management Essentials
  • Social Media Check-up – What’s Missing From Your Law Firm Social Media Strategy?
  • Other topics on website best practices on the LISI blog
--- Support this podcast:
Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Freeman Means Business


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens