On today’s show, we have a chat with Erica who, frankly, intimidates both Clay and me. That’s because Erica is working with some of the brightest people in the world to solve some of the biggest problems faced by humanity.
But despite working with some incredible clients and solving some meaningful problems, Erica is stuck when it comes to moving her business to the next level.
What we uncover during the conversation is Erica (like so many of us) is perhaps getting the cart before the horse by developing a massive, university-level course for PhDs before she ever tests the market to see if people will buy.
Since Clay and I are both admittedly more salesmen than educators, we offer an alternative approach that seems to resonate.
If you’re stuck in “create” mode and can’t seem to get to the “launch” or “revenue” stage in your business, then have a listen, because we’ve got some good advice for you in this episode.
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