Cover art for podcast Freelance to Founder

Freelance to Founder

174 EpisodesProduced by Millo / The PodglomerateWebsite

Clay and Preston have each grown their own one-person businesses to something much bigger and now they offer weekly coaching calls with freelancers ready to do the same. Your weekly dose of real-world, practical, actionable advice to take your service-based business to the next level—with occasional… read more

1:01:35

Do You Have the Wrong Target Audience?

On today’s show we chat with Augusto who’s running a local branding and video marketing company in the United States. Augusto has chosen to target local latino businesses because he feels they’re underserved and can really use his expertise.

But Augusto keeps hitting a wall: his target audience is overly cautious when it comes to spending. Which makes it hard to charge premium prices for his work.

So what can you do when you’re worried you’ve got the wrong target audience? Today, I’m joined by guest-coach Bobby Macey to answer as many of Augusto’s questions as possible because we both know all too well: if your audience isn’t aligned with your service, it’s almost impossible to effectively promote your freelance business.

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  • The Information — a premium tech and global business news publication for founders and business leaders in any stage of growing their business.
  • LinkedIn Jobs — Find the right person with LinkedIn Jobs.
  • Gusto - The all-in-one people platform for payroll, benefits, HR.
  • Business Wars — The real story of what drives big companies to new heights — or to ruin.
  • Dripify — Premium learning platform for entrepreneurs.
  • SolidGigs — Get more freelance jobs.


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This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy

Since you're listening to Freelance to Founder, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Creative Elements.

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