In today's episode I introduce you to Tedd Evers, founder of Trip Tuner. How do YOU book your travel? Direct with airlines, through a service like Expedia or Travelocity? Through a travel agent? Well, 8 years ago, Tedd, an avid traveler himself, conceived of a more personalized travel 'shopping' experience. But not one where you'd require an exhaustive, invasive, profile to be built first. One where you literally tweak six different settings like you might tweak an equalizer to improve the sound on a stereo system -- before creating a profile at all. But how did he get the word out in such a cut-throat industry where companies like those I mentioned dominate search results when you begin your searches for potential trips to take? How did he scale the team with such a techie online service? How has he embraced the lean methodology to scale the business?
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