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Founder's Journal

404 EpisodesProduced by Morning BrewWebsite

Hi, I'm Alex Lieberman, co-founder and Executive Chairman of Morning Brew. Founder's Journal is my personal audio diary where I give you, the business builder, the tools you need to think better, in order to build better, whether that’s building a business, a team, or a new product.

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The Future of Founder’s Journal

June 27th, 2022

1:25

After more than 300 episodes, Founder’s Journal is taking a little hiatus. We are making some changes to level the show up to create the best possible podcast for business builders. There are really exciting things in …

The Power of Leverage (Classic)

June 24th, 2022

10:25

In this classic episode, I break down the different types of leverage you need to understand to make smart career decisions.

Check out full episode …

Considering The Unexpected (Classic)

June 22nd, 2022

9:16

This week’s miniseries theme is Mental Models. In this episode, I break down why every great entrepreneur, investor, or employee must learn how to …

Solving Problems and Making Better Decisions (Classic)

June 20th, 2022

10:40

In this classic episode, I talk about why it is essential to understand the mental model known as Inversion

Check out full episode transcripts at

Mimetic Theory & Decision Making (Classic)

June 17th, 2022

13:14

In this classic episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day.

Check …

The Right Way to Take Time Off

June 15th, 2022

13:16

In this classic episode, I'm discussing the steps you should take to properly set yourself up at work before taking time off.

As mentioned in the …

How to Overcome Builder's Block (Classic)

June 13th, 2022

15:27

In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.

The Evolution of an Entrepreneur (Classic)

June 10th, 2022

13:16

In this classic episode I talk about the skills an entrepreneur must adapt over the life of their business.

Check out full episode transcripts at

How Entrepreneurs Think (Classic)

June 8th, 2022

18:31

In this classic episode, I’m talking about the mental toolkit of successful entrepreneurs.

If you're interested in learning more about thinking …

Creating Startup Ideas (Classic)

June 6th, 2022

12:48

In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer.

And if you're interested in …

Should I Hire My Friend (Classic)

June 3rd, 2022

13:08

In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.

Nurturing Your Hires (Classic)

June 1st, 2022

14:42

In this classic episode, I discuss why companies should maintain relationships with all-star candidates, even if they aren't a fit for a specific …

Learning How to Learn (Classic)

May 30th, 2022

20:29

In this classic episode, I break down a four-step process for efficiently learning about any new topic personally or professionally.

Check out full …

I Call Bullsh*t on Life Hacks (Classic)

May 27th, 2022

9:40

In a world where we expect immediacy and efficiency, there’s still a need for repeating the importance of doing the work. In this episode, I’m talking about why we’ve become obsessed with life hacks and why they're all …

Should You Care About Competition? (Classic)

May 25th, 2022

13:14

How much time should you spend worrying about "the other guy?" In this classic episode, I’m talking about competition and how much you should focus …

How To Write Better Online With David Perell (Classic)

May 23rd, 2022

15:28

I talk to David Perell, AKA The Writing Guy, about why online writing is one of the most important skills you can have and how you can do it more …

The Most Underrated Driver of Success & Happiness (Classic)

May 20th, 2022

11:46

In this classic episode, I discuss a foundational skill that if mastered can drive long-term professional success & personal happiness.

Check out …

Whatever You Do, Don’t Follow Your Passion (Classic)

May 18th, 2022

6:57

In this classic episode, I talk about why following your passion is bad, anxiety-provoking advice & how thinking about the concept of "passion" …

6 Steps for Successful Meetings (Classic)

May 16th, 2022

10:09

If you’re a professional, you’re going to be dealing with meetings for the next several decades, so it’s worth taking the time to get good at them. …

Build Audience Like A Media Company (Classic)

May 13th, 2022

9:33

The media landscape has shifted dramatically in the past two decades, making it easier than ever for individuals to create their own content and build an audience just like big media companies do. In this classic …

How to Build Meaningful Relationships (Classic)

May 11th, 2022

14:59

In this classic episode, I reflect on the ways in which I’ve built deep, meaningful relationships as an entrepreneur

Check out full episode …

How to Get Promoted Faster (Classic)

May 9th, 2022

16:41

In this classic episode, I talk about how to climb the ladder at your company faster and you through best practices to set yourself up for success …

How to Get Unstuck In Your Job (Classic)

May 6th, 2022

15:30

In today's classic episode, I'm discussing feeling stuck at your job and walking through some strategies to help get unstuck and continue moving …

Superpowers of a Top Performer (Classic)

May 4th, 2022

14:54

In this classic episode, I discuss the foundational traits that all top performers have in common, with an emphasis on what it means to be a quality thinker. 

As I mentioned in the episode, for more information on …

A Company Isn't Family (Classic)

May 2nd, 2022

11:31

I’m spending this month evolving Founder’s Journal so that we can make this show as good as humanly possible for the next generation of builders. …

The #1 Key to a Startup's Success (Classic)

April 29th, 2022

14:48

In this classic episode, I explain why the market is the most important thing for startup founders to get right.

As mentioned in the episode, you can …

The Art of Negotiation

April 27th, 2022

15:40

Entrepreneur and investor, Codie Sanchez, joins the pod to offer tips, tricks and principles for negotiating that every business builder needs to …

How to Think About Angel Investing

April 25th, 2022

21:01

Fellow entrepreneur and friend of the pod, Codie Sanchez, joins me to discuss and debate our respective angel investing philosophies.

As mentioned in this ep, you may want to check out a previous Founder’s Journal …

The Future of the Creator Economy

April 22nd, 2022

25:31

I have a theory that there is an opportunity to build a multi-billion dollar company by creating a holding company that helps creators build …

Dangerous Human Behaviors Part II

April 20th, 2022

9:45

I share my thoughts on some of the mental models from Charlie Munger’s book, Poor Charlie’s Almanack, as analyzed by Marc Andreesan, co-founder of …

An Introduction to Network Effects

April 18th, 2022

16:31

In this episode, I break down what business builders need to know about network effects, inspired by Andrew Chen and his book, The Cold Start Problem.

Two Dangerous Human Behaviors

April 15th, 2022

11:12

Understanding human behavior is so important when running a business. In this episode, I share with you lessons from Charlie Munger’s book, Poor Charlie’s Almanack, as analyzed by Marc Andreessen, co-founder of one of …

Business Autopsy: Why Fintech Startup Fast Failed

April 13th, 2022

12:29

Today’s episode is a convo between me and entrepreneur, Codie Sanchez about the now dead checkout startup, Fast. We break down what went wrong and what other business builders can learn from Fast’s mistakes.

Check out …

All You Need to Know to Buy a “Boring” Business

April 11th, 2022

23:29

Entrepreneur Codie Sanchez.pulls in 8 figures of passive income from small businesses. I walk Codie through my own mini-golf empire business plan, …

Buying into the ASMR Slime Business with Codie Sanchez

April 8th, 2022

16:18

Have you ever found yourself falling down a Slime ASMR rabbit hole on YouTube? You’re not alone. This video alone has over 97 million views. …

Could Elon Musk Become Twitter’s CEO?

April 6th, 2022

13:55

Earlier this week Elon Musk became Twitter’s largest shareholder. Now, he’s officially joined the company’s board. I break down Elon and Twitter’s …

Using the Hub & Spoke Model to Grow Your Business

April 4th, 2022

9:54

The model I use to think about growing businesses, including Morning Brew.

Check out full episode transcripts at

Business Case Studies #6: Excel Dictionary

April 1st, 2022

9:15

Morning Brew has a new creator in its family. I break down why we decided to acqui-hire Excel Dictionary and the business opportunities behind the …

Business Case Studies #5: The $12 Billion Email Giant (Classic)

April 1st, 2022

22:04

Mailchimp sold for $12 billion to Intuit, the small business powerhouse that owns Quickbooks, Turbotax, Credit Karma, and Mint. This deal is the …

Business Case Studies #4: World Mini Golf Domination

March 30th, 2022

12:46

I’m taking over the world, one mini golf course at a time. In this episode, I explain why I’m working with a group of friends to buy mini golf …

Business Case Studies #3: Costco's Secret Weapon (Classic)

March 30th, 2022

18:25

It's a $200 billion behemoth and a place I loved frequenting for free food samples growing up. In this episode, I'm talking about Costco and what we …

Business Case Studies #2: Uber Partners with Yellow Taxis

March 28th, 2022

13:47

In this episode, I discuss how you should think about Uber’s partnership with taxi companies in New York City.

Check out full episode transcripts at

Business Case Studies #1: Allbirds' Journey to IPO (Classic)

March 28th, 2022

18:04

We’re serving up another miniseries, full of business case studies. In this classic episode, I talk about Allbirds, the sustainable lifestyle brand …

How Ryan Cohen Turned Chewy into a $3B Business

March 25th, 2022

6:34

In this episode I tell the story of Ryan Cohen, a college dropout who became a hometown hero on Wall Street.

Check out the full transcript at

Startup Hotline: Answering Your Burning Business Questions

March 23rd, 2022

10:17

Welcome to Startup Hotline! A segment where I take any and all questions about building & scaling businesses directly from the Founder’s Journal …

A New Hire vs. Promoting from Within

March 21st, 2022

10:51

How do you know whether to invest in a new hire or give a current employee a promotion? I breakdown how to think about one of the toughest decisions …

Top Lessons from “How Will You Measure Your Life?”

March 18th, 2022

15:20

In this episode, I’m sharing two of my favorite lessons from my current Founder’s Book Club Book, “How Will You Measure Your Life?” by Clayton …

Great Startup Ideas, Bad Businesses

March 16th, 2022

16:22

I sent out a tweet asking my followers: "what’s a startup idea that sounds great in theory but would be a shitty business?” 1,600 likes and 700 …

How to Think About Failure (Classic)

March 14th, 2022

11:52

Failure needs a rebrand. Without failure, we cannot grow as builders, searchers, and starters. Without failure, we can’t learn what works & what doesn’t. In this classic episode, I distinguish good failure from bad …

The Most Dangerous Traits in Employees

March 11th, 2022

11:37

I break down 8 characteristics that make people super unpleasant and dangerous to work with.

10 Tips for Crushing Your Next Presentation

March 9th, 2022

14:12

I break down five big ideas to think about and five tactical tips to practice ahead of your next big presentation.

The Creator Economy & Money With Katie

March 7th, 2022

20:31

Individual creators now have the tools and distribution to earn a massive audience. But it isn’t easy. It’s a physical grind that can take years to …

What Motivates You?

March 4th, 2022

7:18

I talk about the different things that motivate all of us and why we all need to think really hard about it.

How to Build a Personal Moat to Further Your Career

March 2nd, 2022

14:41

Building a personal moat isn’t just about accumulating knowledge or building skills. It’s all about finding a mixture that creates a massive unlock …

5 Questions to Ask If You Don't Love Your Job

February 28th, 2022

12:22

It really really sucks to feel stuck in a job you don’t love. In this episode I go through five questions to ask yourself if you're feeling stuck in your job.

Dealing with Conflict #6: How to Fire Well

February 25th, 2022

12:25

Firing an employee is every leader’s least favorite job and it will always suck. In this episode I give you a checklist to help you do it the right way.

Dealing with Conflict #5: Stoicism & Focusing on What You Can Control (Classic)

February 25th, 2022

13:05

In this classic episode, I share some of the insights I've gained by studying the philosophy of stoicism and how it has helped me find direction.

Dealing with Conflict #4: Suck Less at Giving Feedback

February 23rd, 2022

15:29

Giving constructive criticism is tough. In this episode, I give you 6 rules for sucking less at giving feedback.

As mentioned, you may want to check …

Dealing with Conflict #3: 5 Leadership Lessons To Learn From Navy Seals (Classic)

February 23rd, 2022

17:17

We’re serving up another miniseries this week all about dealing with conflict. In this classic episode, I break down principles Navy Seals picked up while fighting for our country.

Dealing with Conflict #2: How to Handle Big Disagreements

February 21st, 2022

13:12

We’re serving up another miniseries this week all about dealing with conflict. In this episode, I’m giving you a playbook on how to handle big disagreements at work.

Some links from the episode:

How to disagree well:

Dealing with Conflict #1: How to Speak with Radical Candor (Classic)

February 21st, 2022

17:35

We’re serving up another miniseries this week all about dealing with conflict. Imagine how well companies would be run if everyone understood what …

Lessons from a Billionaire Investor: Part II

February 18th, 2022

8:08

Ray Dalio is truly one of the greatest thinkers of our generation. In this episode I outline how his philosophies can be applied to hiring new staff …

Lessons from a Billionaire Investor: Part I

February 16th, 2022

11:55

Ray Dalio is truly one of the greatest thinkers of our generation. In this episode I outline how his philosophies can be applied to any area of work …

Bonus: "How Twitch Co-founder Justin Kan Got Sober" from Imposters

February 15th, 2022

30:54

Welcome to the first episode of Imposters, the newest podcast from Morning Brew, hosted by none other than Alex Lieberman!

Drinking and alcohol are …

A Universal Rule in Work & Life

February 14th, 2022

10:55

I break down how the Pareto principle drives results in life, work, investing, and business. 

Check out the full transcript of this episode below, and …

9 Rules for Working Smarter

February 11th, 2022

12:03

I think people who say hard work is overrated are full of sh*t. I don't know a single successful professional that didn't work hard. But I also think …

Why I Invested in Mr. Beast’s Chocolate Bar

February 9th, 2022

11:04

I invested thousands of dollars in a chocolate bar. In this episode, I talk about my decision to invest in Feastables, the company launched by Mr. …

How to Maximize Your Own Evolution

February 7th, 2022

11:48

“Pain plus reflection equals progress.”

That’s a quote from Ray Dalio, the founder of  Bridgewater Associates, the largest hedge fund firm in the world. In this episode, I break down one of the principles from his …

Life & Business Lessons from Will Smith

February 4th, 2022

13:54

In this episode, I share lessons from the life of one of the greatest entertainers of our generation, Will Smith, including my favorite quotes from the audiobook for his new memoir Will.

As mentioned, you may want to …

The Secret Killer of Companies

February 2nd, 2022

12:11

In this episode, I break down why gossip is a poison that can kill a company from the inside.

Check out the full transcript of this episode below, and …

Lessons from Bootstrapping a Business

January 31st, 2022

12:24

Today Morning Brew is a 9-figure business with 200 employees. Six years ago it was a 0-figure business with 0 employees. In this episode, I share 8 of my greatest lessons as a bootstrapped entrepreneur.

Check out the …

Mental Health #6: The Digital Therapist

January 28th, 2022

17:00

We’re closing out this week’s miniseries with a brand edition of Startup Crossfit. I take a business idea and run it through the gauntlet to see if …

Mental Health #5: Meeting My Executive Coach (Classic)

January 28th, 2022

12:13

I reflect on my first executive coaching session.

Check out the full transcript of this episode below, and if you have any ideas for our show, email …

Mental Health #4: COO Kat Cole on Knowing What You’re Capable Of

January 26th, 2022

30:18

Enjoy a special sneak peek of Morning Brew's new show Imposters, where host Alex Lieberman talks to Kat Cole, President and COO of Athletic Greens, …

Mental Health #3: How to Deal with Imposter Syndrome (Classic)

January 26th, 2022

18:44

We’re serving up another miniseries this week all about mental health. In this classic episode, I share my experiences with imposter syndrome and …

Mental Health #2: My Love/Hate Relationship with Social Media

January 24th, 2022

10:47

In this episode I talk about how avoid doom scrolling, comparing myself to others and making sure social media benefits my mental health

Check out the …

Mental Health #1: How I Manage Anxiety (Classic)

January 24th, 2022

13:10

We’re serving up another miniseries this week all about mental health. In this classic episode, I share my approach to living with anxiety in a …

Career Therapy: Mastering a Side Hustle & Full-Time Job

January 21st, 2022

20:58

I sent out an ask on Twitter, asking Founder’s Journal listeners to hit me with some of their buring career questions that I would answer on the pod. …

How to Harness Your Creativity

January 19th, 2022

10:24

Creativity is a skill not an art. In this episode, I break down why it’s worth taking the time to practice up. 

Check out the full transcript at

Great Questions, Great Leaders

January 17th, 2022

10:41

The greatest leaders ask the best questions. In this episode, I help you understand why questions matter so much & why it’s worth your time to …

Why We Procrastinate & How to Stop It

January 14th, 2022

8:19

We all procrastinate. And it sucks. We scroll through social media instead of doing work. We watch TV instead of working out, and then we feel bad …

My Top 4 Biggest Career Mistakes

January 12th, 2022

9:54

From the outside it looks like I have it altogether. Nothing can be further from the truth. I have made countless mistakes & on this episode, I …

How to Increase Your Salary

January 10th, 2022

10:15

Maximizing your compensation in your career is part-art, part-science. 90% is based on performance. 10% is based on self-advocacy. I give you a framework for both, so you can confidently maximize your value in your …

Are Resumes Dead?

January 7th, 2022

11:14

Resumes have barely changed since 1482, when Leonardo da Vinci wrote a letter to the Duke of Milan. That is freakin wild. Today, I explore the …

A Book That Predicted the Future

January 5th, 2022

10:05

I’m reading a book right now that absolutely blew my mind. It predicted cryptocurrency, the metaverse, a viral pandemic, and so much more. And get …

A Letter to Myself for the New Year

January 3rd, 2022

11:13

I share a letter I wrote to myself in an effort to bring intention and aspiration to the five pillars of my life and hold myself accountable in 2022 …

Your Best Self #6: The Art of Gratitude

December 31st, 2021

14:41

In this episode, I talk about the power of gratitude as a daily practice. 

Check out the full transcript at https://foundersjournal.morningbrew.com to …

Your Best Self #5: Feeling Lost & Achieving Your Next Big Win (Classic)

December 31st, 2021

13:15

In this classic episode, I talk about feeling lost and share how I'm working to find direction as I settle into a new role at Morning Brew.

Check out …

Your Best Self #4: The Spotlight Effect

December 29th, 2021

8:22

In this episode, I discuss cognitive bias and why being aware of the spotlight effect could lead to a happier you in 2022.

Check out the full …

Your Best Self #3: How To Get Your Sh*t Together(Classic)

December 29th, 2021

11:54

In this classic episode, I talk about a framework I use to map out my life for the next 90 days all the way to the next 10 years.

Check out the full …

Your Best Self #2: Lessons from Starting a Book Club

December 27th, 2021

14:28

In this episode I share the lessons I learned from starting my own founder book club.

Check out the full transcript at

Your Best Self #1: How to Unplug From Work (Classic)

December 27th, 2021

18:57

This month’s miniseries focused on being your best self. I’m giving you mental models, strategies and tips to get you in the right mindset before the new year.

In this classic episode, I provide strategies to unplug from …

7 Biggest Lessons I Learned in 2021

December 24th, 2021

12:05

In this episode, I breakdown lessons I shares the biggest lessons I learned over the course of the last year.

Check out the full transcript at

My Favorite Productivity Method

December 22nd, 2021

13:27

In this episode, I discuss how to use the Pomodoro Technique to conquer procrastination.

Check out the full transcript at

Founder's Journal Listener Mailbox

December 20th, 2021

14:15

One of the cool parts about building a media franchise and  community with hundreds of thousands of listeners is the ability to make an …

How to Manage a Bad Employee

December 17th, 2021

11:27

In this episode, I breakdown how you should navigate poor performers.

As I mentioned in the episode, if you want to learn more about extreme …

5 Leadership Lessons To Learn From Navy Seals

December 15th, 2021

16:43

In this episode, I talk about the Navy Seals and how we can learn to lead from the principles they picked up while fighting for their lives …

Learning How to Think vs. What to Think

December 13th, 2021

12:16

In this episode, I break down recommendations for critical thinking.

Check out the full transcript at https://foundersjournal.morningbrew.com

8 Non-Obvious Traits of Great Leaders

December 10th, 2021

12:42

In this episode, I share 8 non-obvious traits that made the best managers and leaders I’ve worked with so special. 

Check out the full …

6 Traits of the Best People I Ever Worked With

December 8th, 2021

12:24

In this episode, I detail 6 non-obvious traits of the best professionals I’ve ever had the pleasure of working with. 

Check out the full …

Painkiller or Vitamin: Which Is Needed For Your Business?

December 6th, 2021

10:00

In this episode, I discuss the importance of being a painkiller, not a vitamin in business.

Check out the full transcript at

The Leadership Benefits of Transparency

December 3rd, 2021

15:32

In this episode, I discuss why implementing the right amount of transparency in a company builds trust and maximizes employees’ impact on …

Winning In Your Career As A Jack Of All Trades

December 1st, 2021

12:21

Some of the greatest performers of modern society also have the greatest range. In this episode, I breakdown why possessing a broad skill …

How to Speak with Radical Candor

November 29th, 2021

16:55

Imagine how well companies would be run if everyone understood what people thought of them and how they could be doing their job better to …

The Power of Perspective and Prioritizing Family & Friends (Classic)

November 26th, 2021

16:46

Let this classic episode serve as a reminder to us all to prioritize friends, family and the power of perspective. Without perspective, you can get lost in the day-to-day grind without a reminder of what it is …

How to Crush 1:1 Meetings

November 24th, 2021

11:26

It’s one of the only times in a week where you have the undivided attention of your boss or direct report. In this episode, I breakdown why …

Lessons from ConstitutionDAO

November 22nd, 2021

11:41

To be a successful careerist, you need to keep your finger on the pulse of technologies that are changing the world. In this episode, I …

Mental Models #6: The Power of Leverage

November 19th, 2021

10:08

In this episode, I break down the different types of leverage you need to understand to make smart career decisions.

Check out the full …

Mental Models #5: How To Prioritize Time & Tasks To Enhance Your Work (Classic)

November 19th, 2021

14:54

I’ve always been fascinated by great workers and their ability to prioritize their work effectively. Today, I take you though the prioritization strategies of a myriad of professionals that you can test and add …

Mental Models #4: Second Order Thinking - Considering The Unexpected

November 17th, 2021

8:57

This week’s miniseries theme is Mental Models. In this episode, I break down why every great entrepreneur, investor, or employee must learn …

Mental Models #3: How Elon Musk Thinks Part II (Classic)

November 17th, 2021

11:14

In this classic episode, I celebrate the birthday of Elon Musk by breaking the second powerful mental model that he uses to run his …

Mental Models #2: Inversion - Solve Problems and Make Better Decisions

November 15th, 2021

10:30

This week’s miniseries theme is Mental Models. We’re going to talk about some of the most powerful tools you can use to sharpen your …

Mental Models #1: How Elon Musk Thinks Part I (Classic)

November 15th, 2021

8:14

We’re dropping our third Founder's Journal miniseries this week! That means double the episodes today, Wednesday and Friday. This week’s …

Lessons From The Great Resignation

November 12th, 2021

12:38

A record number of Americans have quit their jobs in recent months. In this episode, I break down what’s driving the great resignation and …

Startup Crossfit: Soul Cycle with Mindfulness

November 10th, 2021

13:48

This episode marks the return of Startup Crossfit! I take a business idea and run it through the gauntlet to see if it is poised for success …

The #1 Key to a Startup's Success

November 8th, 2021

14:26

In this episode, I explain why market is the most important part of building a startup.

Check out the full transcript at 

A Company Isn't Family

November 5th, 2021

10:45

The differences between a family and a company should be obvious yet, employees in companies like to refer to their coworkers as a family and …

The Power of Disagreement

November 3rd, 2021

14:15

In this episode, I discuss why open and honest disagreement is one of the most important vehicles for society and companies to progress.

Mimetic Theory & Decision Making

November 1st, 2021

12:31

In this episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day.

How to Start Building #6: The Evolution of an Entrepreneur

October 29th, 2021

12:49

Welcome to the 6th and final installment of our How to Start Building miniseries. In this episode I breakdown the skills entrepreneurs must …

How to Start Building #5: How the Brew Raised Money (Classic)

October 29th, 2021

12:52

In this classic episode, I talk about how we raised money for Morning Brew and how you should think about funding your business.

Check out …

How to Start Building #4: How Entrepreneurs Think

October 27th, 2021

18:02

In this episode, I’m talking about the mental toolkit of successful entrepreneurs.

If you're interested in learning more about thinking …

How to Start Building #3: Why a Sales Skillset is a Business Superpower (Classic)

October 27th, 2021

9:49

In this classic episode, I examine our perception of sales and discuss why any modern business professional needs to take the skill …

How to Start Building #2: Creating Startup Ideas

October 25th, 2021

12:25

In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer.

And if you're interested …

How to Start Building #1: Overcome Builder’s Block (Classic)

October 25th, 2021

15:09

This week we're dropping a new miniseries here on Founder's Journal called How to Start Building. We'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard …

How Morning Brew Exited in an 8-Figure Deal

October 22nd, 2021

12:43

In October of 2020, Morning Brew sold a majority stake of our business for 8-figures. As I reflect on our sale and the 5-year journey that …

How to Think About Failure

October 20th, 2021

12:36

Failure needs a rebrand. Without failure, we cannot grow as builders, searchers, and starters. Without failure, we can’t learn what works & what doesn’t. In today’s Episode, I distinguish good failure from …

How to Find & Keep Building Momentum

October 18th, 2021

15:41

In this episode, I’m breaking down the formula for creating and keeping momentum in business, in your career and in building a startup.

Stoicism & Focusing on What You Can Control

October 15th, 2021

12:36

In this episode, I share some of the insights I've gained by studying the philosophy of stoicism and how it has helped me find direction.

Shower Thoughts: How to Create Informed Conviction

October 14th, 2021

3:43

Welcome to the very first Founder's Journal Shower Thought, a quick mini episode aimed at making you think harder about your career or your business. In this edition, I talk about how to build informed …

Feeling Lost & Achieving Your Next Big Win

October 13th, 2021

12:48

In this episode, I talk about feeling lost and share how I'm working to find direction as I settle into a new role at Morning Brew.

Check out …

My Mental Health Routine

October 11th, 2021

12:49

I discuss my experience with anxiety, how it impacts me at work, and my routine for managing my mental health.

Check out the full transcript …

Amazing Leadership Lessons from Ted Lasso

October 8th, 2021

16:01

I describe 4 leadership lessons we can learn from season 1 of the hit Apple TV+ series Ted Lasso, and how they can apply to any team–on the field or in business.

Also I reference two past episode of Founder's …

What to Learn from a Business That 10x'd in 5 Quarters

October 6th, 2021

17:22

In this episode, I discuss the lessons we can learn from Notarize, one of the fastest growing startups I've ever seen.

Check out the full transcript …

5 Lessons From Devastating Mistakes in Business

October 4th, 2021

13:07

In this episode, I discuss five profound mistakes leaders have made in business and what we can learn from them.

Check out the full transcript at 

Building Your Team #6: Ask an HR Executive

October 1st, 2021

18:38

Welcome to part 6 of Founder’s Journal's Building Your Team miniseries. In this episode, Morning Brew’s VP, Head of People Operations, Kate Noel, joins me to discuss how to attract and nurture great talent in a …

Building Your Team #5: How to Make Reference Checks Less Terrible (Classic)

October 1st, 2021

14:09

Welcome to part 5 of Founder’s Journal's Building Your Team miniseries. Today's episode is all about how to make reference checks actually useful to …

Building Your Team #4: Nailing the Interview Part II

September 29th, 2021

16:10

Welcome to part 4 Founder’s Journal's Building Your Team miniseries. Today, I’m talking about what it looks like for an interviewer to nail an interview process. In this episode, I break down 5 specific strategies that …

Building Your Team #3: Nurturing Your Hires (Classic)

September 29th, 2021

15:31

Welcome to part 3 of Founder’s Journal's Building Your Team miniseries. I'n this episode, I'm discussing the importance of building relationships …

Building Your Team #2: Nailing the Interview Part I

September 27th, 2021

14:02

Interviewing for a new job can be an arduous & anxiety-provoking process. In this episode, I share a few stories of the best interviews I’ve ever witnessed, so that you can walk away with 5 specific strategies for …

Building Your Team #1: Should I Hire My Friend? (Classic)

September 27th, 2021

14:50

This week we're dropping our second miniseries here on Founder's Journal called Building Your Team. We'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and …

How to Make Social Media Work for You Part II

September 24th, 2021

14:03

Social media should be serve as a friend, not a foe in your life. In this episode, I'm talking about using social media from the perspective of a …

How to Make Social Media Work For You Part I

September 22nd, 2021

16:15

The internet was one of the greatest inventions in human history. It shifted society from being geographically fragmented to globally connected. It led to the advent of social media and platform businesses. It …

Mailchimp: The $12 Billion Email Giant

September 20th, 2021

22:49

Mailchimp recently sold for $12 billion to Intuit, the small business powerhouse that owns Quickbooks, Turbotax, Credit Karma, and Mint. This deal is …

Costco's Secret Weapon

September 17th, 2021

19:10

It's a $200 billion behemoth and a place I loved frequenting for free food samples growing up. In this episode, I'm talking about Costco and what we can learn from it as business minds.

Check out episode transcripts at 

I Call Bullsh*t on "Life Hacks"

September 15th, 2021

10:02

In a world where we expect immediacy and efficiency, there’s still a need for repeating the importance of doing the work. In this episode, I’m talking about why we’ve become obsessed with life hacks and why they're all …

Should You Care About Competition?

September 13th, 2021

13:35

How much time should you spend worrying about "the other guy?" In this episode, I’m talking about competition and how much you should focus …

The Power of Perspective and Prioritizing Family & Friends

September 10th, 2021

17:32

The 20th anniversary of 9/11 serves as reminder to us all prioritize friends, family and the power of perspective. Without perspective, you can get lost in the day-to-day grind without a reminder of what it is that …

The Double-Edged Sword of Being a Perfectionist

September 8th, 2021

15:53

"What is your biggest weakness? "

One of the most cliche interview questions has an equally cliche answer: "I'm a perfectionist." In this episode, I'm talking about how being a being a perfectionist can be a legitimate …

Thoughts on Employees Leaving

September 6th, 2021

17:26

On this episode, I'm talking about the unfortunate, but very real experience of losing great workers. Every founder, leader, and manager goes through it and it never gets easier, so I want to give some perspective to …

5 Lessons from Allbirds' Journey to IPO

September 3rd, 2021

19:29

Today, I’m talking about Allbirds, the sustainable lifestyle brand that just filed for an IPO. I’m discussing their growth journey and touching on a few major lessons we can learn from it.  

[Allbirds is not a sponsor of …

How To Write Better Online With David Perell

September 1st, 2021

15:24

Today, I'm talking with David Perell, AKA The Writing Guy, about why online writing is one of the most important skills you can have in 2021 and how you can do it more effectively. David has his own online …

The Right Way to Take Time Off

August 30th, 2021

13:30

In this episode, I'm discussing the steps you should take to properly set yourself up at work before taking time off.

As mentioned in the episode, …

Accelerate Your Career #6: The Rules of Connection (Classic)

August 27th, 2021

12:30

This episode is the final part of Founder's Journal's first-ever miniseries, Accelerate Your Career. I'm explaining my 7 rules of …

Accelerate Your Career #5: How to Get Promoted Faster

August 27th, 2021

17:16

This episode is part five of Founder's Journal's first-ever miniseries, Accelerate Your Career. Today, I'm talking about how to climb the ladder at your company faster. I'm walking you through best practices to set …

Accelerate Your Career #4: My Process for Productivity (Classic)

August 25th, 2021

16:06

Today’s episode is part 4 of Founder’s Journal's first-ever miniseries, Accelerate Your Career. I’m walking you through the process I use to have a productive day. I'm also discussing how I think about the …

Accelerate Your Career #3: Superpowers of a Top Performer

August 25th, 2021

15:51

Today’s episode is part 3 of Founder’s Journal's first-ever miniseries, Accelerate Your Career. I’m discussing the foundational traits that all top performers have in common, with an emphasis on what it means to be a …

Accelerate Your Career #2: Learning How to Learn (Classic)

August 23rd, 2021

17:50

In today's world of information overload and limited time, it is more important than ever to understand how to learn in an effective way. Today, I'm breaking down a four-step process for efficiently learning …

Accelerate Your Career #1: How to Get Unstuck In Your Job

August 23rd, 2021

16:00

This week, we're dropping our first ever miniseries here on Founder's Journal called Accelerate Your Career, where we'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't …

Fundraising Part II: Timing And Venture Capital Money

August 20th, 2021

10:15

Today’s episode is a continuation of Wednesday’s episode on fundraising for a business. I’m talking more broadly about how you should think …

Fundraising Part I: How Morning Brew Raised Money

August 18th, 2021

12:40

Today, I’m talking about our journey raising money to launch Morning Brew as a business. I dive into why we needed funding, the resources we …

How To Prioritize Time & Tasks To Enhance Your Work

August 16th, 2021

14:16

I’ve always been fascinated by great workers and their ability to prioritize their work effectively. Today, I take you though the prioritization strategies of a myriad of professionals that you can test and add …

Build Audience Like A Media Company

August 13th, 2021

9:41

The media landscape has shifted drastically in the past two decades, making it easier than ever for individuals to create their own content and build an audience just like big media companies do. Today, I …

Why a Sales Skillset is a Business Superpower

August 11th, 2021

9:11

Sales is the most important skill that an entrepreneur has in their toolkit. Yet it is dismissed and downplayed in school and by other …

How Incentives Can Make or Break Your Business

August 9th, 2021

18:48

As I’ve spent more time in and around business, I have realized that few things are more important than incentives. The right incentives can accelerate a business. The wrong incentives can literally sink a …

Ethereum 101 & How It Could Top Bitcoin in Cryptocurrency

August 6th, 2021

25:37

Ethereum is a blockchain based software platform that has the potential to revolutionize industries from Finance to Music & act as the …

How to Unplug From Work

August 4th, 2021

18:12

Being a high-performer is a double-edged sword. You aim for perfection, which drives you to work tirelessly and never settle. But if not kept in check, this way of working can lead to burnout and unhappiness. …

Founder's Mailbox

August 2nd, 2021

22:13

We've got some reader questions to answer:

  • How do I deal with anxiety?
  • What's the future of Social Media Food Influencers?
  • What does an …

4 Business Lessons from the Olympics

July 30th, 2021

17:48

Today, I reflect on the business of the Olympics & what we can learn from the exorbitant costs & historical unprofitability of the games.

How to Build Meaningful Relationships

July 28th, 2021

14:20

Today, I reflect on the ways in which I’ve built deep, meaningful relationships as an entrepreneur

9 Principles for Angel Investing

July 26th, 2021

13:12

Today, I talk about my current strategy for investing in startups & the principles that guide my decision to say GO or NO GO on a potential investment.

How I Got Into Angel Investing

July 23rd, 2021

10:35

Today, I talk about my introduction to angel investing & how I approached writing my first three checks in very different early-stage businesses. 

The Golden Age of Entrepreneurship

July 21st, 2021

15:50

Today, I’m breaking down the eight trends that have led to a golden age in Entrepreneurship. There has never been a better time in history …

Introducing Startup Crossfit, AKA "Is This Really A Good Business Idea?"

July 19th, 2021

12:04

Today, we’re introducing a new segment: “Startup CrossFit,” where I put my ideas & the ideas of others through the business analysis gauntlet. 

Entrepreneurship In All Aspects Of Your Life w/ Shopify's Harley Finkelstein

July 16th, 2021

23:20

Recorded live in front of Morning Brew referral program VIPs, I ask Shopify president Harley Finkelstein about his journey from teenage DJ to Employee #20 at Shopify, and now to president of a company with …

The Most Underrated Driver of Success & Happiness

July 14th, 2021

11:14

Today, I’ll be talking about a foundational skill that if mastered can drive long-term professional success & personal happiness.

How To Get Your Shit Together

July 12th, 2021

11:26

Today, I’ll be talking about the framework I use to get my shit together.

The $54 Billion Business No One Really Thinks About.

July 9th, 2021

9:29

Today, I’ll be talking about Amazon Web Services, an oft-forgotten but massive money-making machine living inside of Amazon.

Lessons from Andy Jassy, Amazon’s New CEO

July 7th, 2021

10:57

Today, I’m talking about Jeff Bezos’ successor as CEO of Amazon and the lessons we can learn from his 24-year ascent at the giant tech company.

How Elon Musk Thinks Part II

July 5th, 2021

11:02

Today, I celebrate the 50th birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First …

How Elon Musk Thinks Part I

July 2nd, 2021

8:18

Today, I celebrate the 50th birthday of Elon Musk by breaking down a powerful mental model he uses to build his businesses: Sum Product …

How I Quit My Job

June 30th, 2021

15:05

Today, I talk about my process for deciding to quit my cushy job in Finance for the uncertainty of building a media business full-time

Whatever You Do, Don’t Follow Your Passion

June 28th, 2021

6:37

Today, I talk about why following your passion is bad, anxiety-provoking advice & how thinking about the concept of "passion" …

Interviewing My Co-Founder

June 25th, 2021

13:14

Today I ask Morning Brew CEO Austin Rief about his greatest joy, biggest challenge and worst screw-up while we were building the Brew.

Apple’s Great Moat

June 23rd, 2021

8:15

Today, I talk about the power of switching costs and how companies like Apple, Twitter, and Slack create long-term advantages through them.

Past episodes where we covered Helmer’s first two powers:

Economies of …

6 Steps for Successful Meetings

June 21st, 2021

9:59

Today I talk about 6 of the steps I've learned over thousands of meetings. How, when, and why you should call them.

4 Lessons From Inside Jeff Bezos's Brain

June 18th, 2021

8:43

Today I talk about 4 timeless lessons from Amazon’s 1997 letter to shareholders that established the principles for building an empire.

How NOT To Treat Information Like Sh*t

June 16th, 2021

11:04

Today I’m talking about a supercharged strategy for note-taking, because as a builder your lifeblood is information. It's heavily inspired by David Perell who developed a method for note-taking called The …

The Entrepreneurial Operating System

June 14th, 2021

13:41

Today I’ll explain how we found the Entrepreneurial Operating System and used it to grow Morning Brew.

Why Saving Is So Dangerous

June 11th, 2021

8:30

Today's episode is about saving money and why that can be a really bad thing in business.

How to Elevate Your Tribe

June 9th, 2021

14:02

Today’s episode is about how you actually go about building a tribe that aligns with your values.

How to Build Your Tribe

June 7th, 2021

9:41

Today, I’m talking about what it means to be part of a tribe and what goes into building your tribe.

Why and How I Bought Bitcoin

June 4th, 2021

16:36

Today I talk about my decision to buy bitcoin, why I bought it, and the considerations I made along the way.

Fight for Your Customers

June 2nd, 2021

16:37

Today I’m talking about fighting for every single customer no matter how big your company is.


The Power of Learning Groups

May 31st, 2021

12:45

Today I explain what a learning group is and why I think it can accelerate learning & creative thinking. 

How to Be a Selfless Conversationalist

May 28th, 2021

9:47

Today I share how to be short term selfish in conversations in order to be long term selfish...in a good way.

Hiring Senior Employees

May 26th, 2021

11:23

For today’s journal, I want to help you make the right choices when picking senior people at your company.


My Opinion On Opinions

May 24th, 2021

13:26

Today I’m talking about peoples’ opinions and how to help you think through the best way to make them work for you in your career.


How I Manage Anxiety

May 21st, 2021

14:19

Today I’m talking about my anxiety and how I approach living with it in a productive and healthy way.


Aggregation Theory

May 19th, 2021

13:25

Todays episode breaks down a business framework that explains why some businesses are so powerful, so defensible, and only get more powerful …

How to Keep a Decision Journal

May 17th, 2021

12:59

Today I give you a tool for taking an honest & repeatable approach to how you evaluate major decisions you make.


How to Make Decisions

May 14th, 2021

8:45

Today’s episode is about making every decision you make count.

How to Build Intentionally

May 12th, 2021

12:24

On today’s guest journal, Amanda Goetz, Founder of House of Wise, gives us insight into building intentionally.

Learning How to Learn

May 10th, 2021

20:29

Today, I break down a four-step process for efficiently learning about any new topic personally or professionally.


Liston to The Power of Curation on Apple Podcasts or Spotify.

How My Brain Works

May 7th, 2021

7:59

Today I share one of the things I have been perpetually unconfident about…the way I work.


The Regret Minimization Framework

May 5th, 2021

9:08

Today I give you a mental model that you can add to your toolkit when making big decisions in business or life.


The Rules of Connection

May 3rd, 2021

13:07

Today I explain my 7 rules of connecting & networking in a post-COVID, internet world.


Guest Journal: Carving Your Niche w/ Darren Rovell

April 30th, 2021

10:42

On today’s guest journal, Darren Rovell shares how carving out his niche in sports allowed him to build a 2,000,000 follower audience on …

The Value of Feedback

April 28th, 2021

11:18

Today, I talk about the importance of delivering frequent, quality feedback in business & how you can level of your feedback-giving abilities.

The Power of Storytelling

April 26th, 2021

10:41

Today I share the superpower of storytelling, how I’ve used it as a builder, and how you can level-up your storytelling.

Former CEO of Morning Brew

April 23rd, 2021

7:48

In today’s journal, I speak about my transition from CEO to Executive Chairman of Morning Brew.


Guest Journal: Ask What's Possible w/ Kara Goldin

April 21st, 2021

10:38

Today’s guest journal highlights the Founder and CEO of Hint Water, Kara Goldin.


The Power of Curation

April 19th, 2021

7:55

Today I talk about why curation is a superpower, why it’s misunderstood, and why it’s more important than ever.


The Trailblazer

April 16th, 2021

23:39

Today I tell the founding story of Salesforce, its disruption to computing, and the lessons all builders can learn from its success.

Guest Journal: Build in Public w/Nik Sharma

April 14th, 2021

11:05

Nik guides us through the importance of building in public & the impact it’s had on his career.

Jobs to Be Done

April 12th, 2021

8:16

Today I break down “Jobs to be Done” and how to apply it to all of your work.

Think for Yourself

April 9th, 2021

11:47

Today’s journal is about what it means to be an independent thinker & what you can do to start thinking for yourself rather than in accordance with others.

Network Effects

April 7th, 2021

14:37

Today I talk network effects. What they are, why they matter, and how to identify them in your industry.

My Cofounder

April 5th, 2021

11:35

Today I talk about my relationship with my cofounder, Austin Rief.


The Billion Dollar Builder

April 2nd, 2021

20:23

Today I share the success story of Pinduoduo and its founder, Colin Huang.

Winning with Scale

March 31st, 2021

13:55

Today I break down Scale Economies and how Netflix is winning with this powerful business strategy.

The Future of Work

March 29th, 2021

15:00

Today I talk about the future of Morning Brew’s work environment post COVID-19.


Return on Luck

March 26th, 2021

11:07

Today I talk about luck and its role in business.

The Power of Focus

March 24th, 2021

14:22

Today I talk about what it means to stay focused and resist the temptation to always say yes to new opportunities.

What Is Strategy?

March 22nd, 2021

11:33

Today I define business strategy and unpack why we as builders want so badly to be considered strategic.


6 Years, 6 Lessons

March 19th, 2021

17:32

We launched The Brew 6 years ago. Here are 6 of the most important lessons I learned.

Meeting My Coach

March 17th, 2021

10:55

Today I reflect on my first executive coaching session.


Making $$$

March 15th, 2021

11:43

Today I discuss how we secured our first advertising partners in the early days of Morning Brew.

Work Hard, Pay Hard

March 12th, 2021

11:33

Today I discuss the Peter Principle and the influence it can have on employees, managers, and businesses.

Chief People Pleaser

March 10th, 2021

12:30

Today I talk more about how I (unnecessarily) personalized the resignations of our first 2 employees and how we kept from losing momentum.


How We Built This

March 8th, 2021

13:03

Today I reflect on my experience being on one of the largest business podcasts in the world.

A(lex)SMR

March 5th, 2021

11:19

Today I share some tips and strategies for improving your audio.

The Future of Twitter

March 3rd, 2021

18:44

Today I breakdown Twitter's new products and reflect on how I can apply their strategies at Morning Brew.

How to Deal with Imposter Syndrome

March 1st, 2021

23:23

Today I share my experiences with imposter syndrome and some techniques I use to cope with it.

Good Interview, Bad Interview

February 26th, 2021

13:59

Today I tell two stories: one about being hired and one about hiring.

The Entrepreneur Evolution

February 24th, 2021

11:31

Today I compare the stages of entrepreneurship to writing an essay.

My Process for Productivity

February 22nd, 2021

18:51

Today I walk through the process I use to have a productive week.

Building a New Product

February 19th, 2021

12:10

Today I walk through the ideation and iterations of our upcoming paid product.

Changing Our Name and Logo

February 17th, 2021

14:39

Today I share the origin story of the Morning Brew name and logo.

The Clubhouse Craze

February 15th, 2021

13:21

Today I share four timeless lessons from the app that everyone's talking about: Clubhouse

How We Raised Money

February 12th, 2021

13:37

Today I tell the story of how we raised money for Morning Brew, and share tips on how to get someone to invest in you.

Audience Building 101

February 10th, 2021

16:19

Today I explain why everyone should be building an audience.

Picking a Cofounder

February 8th, 2021

18:33

Today I take you back to my college days to tell the story of how I found my cofounder.

My First Fire

February 5th, 2021

16:21

Today I share the story of my first time letting someone go at Morning Brew.

Should I Hire My Friend?

February 3rd, 2021

12:59

Today I present things you should consider before working with a friend or family member.

The Cauliflower of Business

February 1st, 2021

18:21

Today I explain why an internal communication strategy is so important and go behind-the-scenes of our strategy at Morning Brew.

4 Principles For Making Great Hires

January 29th, 2021

11:31

Today I breakdown the four principles we use for hiring great talent through the story of hiring Morning Brew's Managing Editor.

Losing My Dad

January 27th, 2021

11:50

Today I reflect on the biggest loss in my life and how it made me the professional and man I am today.

The Origin of Morning Brew Sales

January 25th, 2021

14:34

Today I breakdown the evolution of Morning Brew's 8-figure sales strategy.

Why I Quit My Job

January 22nd, 2021

13:12

Today I reflect on the thought process that convinced me to leave my cushy job at Morgan Stanley and go full-time at Morning Brew.

How We Grew From 0 to 2.5 million

January 20th, 2021

19:51

Today I break down the tactics Morning Brew used to grow from 0 to 2.5, including the ambassador program, referral program, and paid acquisition.

I Ruined The Meeting

January 18th, 2021

12:58

Today I reflect on how I messed up big time during a meeting for our paid product.

The Secret to Employee Happiness

January 15th, 2021

14:47

Today I discuss the impact that managers can have on employee satisfaction.

How to Overcome Builder's Block

January 13th, 2021

14:47

Today I describe my experience having "builder's block" and suggest some remedies.

Making Weekdays as Productive as the Weekend

January 11th, 2021

16:05

Today I reflect on my productive weekend and think about ways to clear distractions from my weekdays.

Leadership During Tumultuous Times

January 8th, 2021

13:11

Today I discuss four lessons that I've learned about leading a company through tumultuous times.

5 Keys to a Pump-up Speech

January 6th, 2021

17:47

Today I break down the 5 keys to a great pump-up speech.

New Year's Resolutions Are Broken

January 4th, 2021

15:06

Today I explain how New Year's Resolutions set you up to fail, and present a better framework for reaching your goals.

Why I'm Rewriting My Job Description

January 1st, 2021

17:12

Today I explain my annual review process and why I'm rewriting my job description as CEO of Morning Brew.

Mr. Beast and the Balloon Effect

December 30th, 2020

11:10

Today I explore the growth of Mr. Beast and compare it to the growth of Morning Brew.

Poker Should Be a Required Business Class

December 28th, 2020

17:16

Today I breakdown what business builders can learn from strategies and fundamentals of poker.

The Scary Part of a Relaxing Break

December 24th, 2020

6:56

Today, as people start logging off for the holidays, I discuss the anxiety of doing nothing.

Should I Invest in Bitcoin?

December 23rd, 2020

8:50

Today I walk through my decision making process while pondering whether I should invest in Bitcoin.

Your Trash is Another's Treasure

December 22nd, 2020

8:24

Today I discuss how to make less with more by utilizing the processes, waste, and unused ideas in your business.

Expectations vs. Reality (My First Board Meeting)

December 21st, 2020

8:09

Today I reflect on my expectations going into my first board meeting, and how things actually went down.

Small Details Add Up Fast

December 18th, 2020

12:33

Today I discuss the importance of being "on brand" in all the little touch-points your business has with its customers.

Addition by Subtraction

December 17th, 2020

7:15

Today I discuss a cold outreach template that shows that, sometimes, less is more.

How to Make Reference Checks Less Terrible

December 16th, 2020

10:04

Today I propose how companies can actually make reference checks useful.

Everyone Is a Project Manager

December 15th, 2020

7:51

Today I talk about the importance of creating processes that turn employees into project managers.

You Are Unoriginal

December 14th, 2020

7:18

Today I discuss a recent experience that reminded me that our problems are not unique to us.

Monthly AMA: Startups vs. Big Business, Staying Creative, and Opportunity Cost

December 11th, 2020

12:14

Today I answer listener questions on the safety of startups, how to stay innovative, and a missed opportunity I'm grateful for.

The Controversial B Word In Business

December 10th, 2020

10:08

Today I debate if and when business builders need to invest in brand.

Two Lessons From Our Two-Day Offsite

December 9th, 2020

12:37

Today I go behind-the-scenes of our company off-site and discuss how businesses should think about prioritization and data.

It's Okay To Not Be Contrarian

December 8th, 2020

8:36

Today I explain why you should pay attention to the most obvious decisions, and discuss the media channel that I am most bullish on.

Iterative Repetition and More Business Lessons from Archery

December 7th, 2020

10:42

Today I reflect on my archery session and discuss the importance of iterative repetition.

The Stress of Taking Time Off

December 4th, 2020

9:21

Today I talk about the importance of taking time off, and why it's difficult to unplug as a founder.

Mental Readjustments During the Business Building Process

December 3rd, 2020

8:18

Today I reflect on the mental readjustments I've had to make while growing Morning Brew.

Online Friendships vs. Real Life Friendships

December 2nd, 2020

7:34

Today I discuss how creating and interacting online can lead to strong friendships.

Using Repetition to Signal What's Important

December 1st, 2020

8:50

Today I talk about repetition and why it is a powerful tool in a manager's arsenal.

The Great Unlock for Creativity and Connection

November 30th, 2020

7:51

Today I breakdown the benefits I've seen from joining the 30 for 30 writing program, and share why I want to bring the program to the Morning Brew team.

10 (Unexpected) Things I'm Thankful For

November 27th, 2020

9:14

Today I highlight 10 things that I'm thankful for (beyond friends, family, and health)

Unconventional Ways to Attract Talent

November 26th, 2020

8:10

Hiring is hard. Today I brainstorm ideas on how we can attract great content creators to Morning Brew

What Companies Can Learn From Sneakers Drops

November 25th, 2020

10:08

Today I discuss surprising and delighting your customers and the art of the product drop

5 Non-Obvious Benefits of Focusing On Your Best Customers

November 24th, 2020

11:25

Today I talk about why you should focus on your best customers, and how our ambassador program has provided benefits beyond acquisition.

What To Do When You Encounter a Shiny Object

November 23rd, 2020

9:10

Today I discuss how we keep our core values and competencies in mind when evaluating new opportunities

Turn Employees Into Influencers

November 20th, 2020

10:31

Today I discuss why why every company should empower its employees to be creators.

How to Shoot Your Shot

November 19th, 2020

6:55

Today I explain why you should fear regret, not rejection.

Non-Marketing Lessons from a Marketing Legend

November 18th, 2020

11:05

Today I discuss finding your company's purpose, being a part of societal issues, and growing people.

30 Days of Writing

November 17th, 2020

8:40

I'm joining a 30 day writing challenge. Today I discuss why I joined this challenge and what I plan on writing about.

The Brewsletter

November 16th, 2020

9:51

Today I explain what the Brewsletter is and the importance of having internal employee communication.

The Idea Funnel

November 13th, 2020

9:30

Today I discuss the funnel for how ideas can be captured, evaluated and executed within an organization.

Work From Home Setup

November 12th, 2020

7:46

Today I set up my new work environment and it got me thinking about the tools we use in our work stack.

Why We Hate Feedback

November 11th, 2020

9:25

Today I discuss why we are so bad at receiving feedback (and how to be better).

I Miss People

November 10th, 2020

9:34

Today I'm back in the office and reflecting on how it feels to interact in-person.

Nurturing Your Hires

November 9th, 2020

9:57

Today I discuss why companies should maintain relationships with all-star candidates, even if they aren't a fit for a specific role.

Positioning Founder's Journal

November 6th, 2020

12:23

Today I talk about how I want to position Founder's Journal in the podcast market.

We'll be back on Thursday

November 4th, 2020

1:48

No Founder's Journal today. Just want to thank @MorningBrew's creators for their incredible work always, but especially now.

Thinking About the Future in Job Interviews

November 4th, 2020

8:34

Today I discuss my favorite interview question to ask candidates and the importance of communication with all employees (especially hiring managers).

What's next for The Founder's Journal?

November 3rd, 2020

13:43

Today I ask my audience what they want to see as move towards the next phase for The Founder's Journal. Email me at alex@morningbrew.com with your thoughts!

The Acquisition

November 2nd, 2020

12:59

Today I discuss Morning Brew's acquisition, reflect on the journey, and discuss what the process is like for a founder.

Lessons from the Godfather of Marketing

October 30th, 2020

10:40

Today I reflect on the 3 things I learned from my discussion with Rishad Tobaccowala

  • Data is tablestakes
  • Student Mindset
  • The importance of …

Process Is Not The Killer

October 29th, 2020

9:20

Today I uncover the real killer of innovation (hint: it's not process).

Building Communities

October 28th, 2020

12:40

Today I demystify the benefits and challenges of community, and contrast community vs. fandom.


10/28 The Founder's Journal with Alex Lieberman

Signal vs. Noise

October 27th, 2020

11:41

Today I discuss the mechanisms for capturing signals and how to distinguish between signals and noise when making decisions for your business.


10/26 The Founder's Journal with Alex Lieberman

How to Stay Relevant

October 23rd, 2020

8:52

Today I discuss relevancy and how to balance creativity and structure to keep your business relevant for decades.


10/22 The Founder's Journal with Alex Lieberman

Be a Problem Solver

October 22nd, 2020

11:34

Today I explain the difference between being a problem solver and a problem identifier.


10/22 The Founder's Journal with Alex Lieberman

Active vs. Passive Curiosity

October 21st, 2020

6:19

10/21 The Founder's Journal with Alex Lieberman


Today I discuss how passive curiosity enables brands to guide their audience with trust and attention.

Interview Questions

October 14th, 2020

7:47

10/14 The Founder's Journal with Alex Lieberman


Today I discuss reading between the lines of questions that interviewees ask you.

AMA: Remote Work, Personal Branding, & Content Creation

October 9th, 2020

10:38

10/09 The Founder's Journal with Alex Lieberman


Today I answer listener questions on personal branding, remote work, and how the internet has changed content.

Moderating a Panel

October 8th, 2020

9:21

10/07 The Founder's Journal with Alex Lieberman


Today I discuss my experience acting as a moderator for a personalized marketing panel, and what I learned about facilitating a conversation between subject matter …

40 Under 40

October 8th, 2020

12:53

10/07 The Founder's Journal with Alex Lieberman

Today I discuss what it means to me to be featured in Ad Age's 40 Under 40, and how I believe this award can be leveraged.

🔉 Subscribe to The Founder’s Journal

My Q3 Review

October 8th, 2020

10:48

10/06 The Founder's Journal with Alex Lieberman


Today I reflect on my Q3 goals and how I'm thinking about setting my rocks for Q4.

Get Out of Your Bubble

October 5th, 2020

6:27

10/05 The Founder's Journal with Alex Lieberman


Today I talk about the value of talking to people outside of your industry, age group, and interests.

Reflecting on the State of the Brewnion

October 2nd, 2020

11:02

10/02 The Founder's Journal with Alex Lieberman


Today I reflect after delivering the State of the Brewnion. What went well and what can we improve for next time?

Losing Employee #2

October 1st, 2020

8:38

10/01 The Founder's Journal with Alex Lieberman


Today I discuss how it feels to lose an early employee, both personally and from the perspective of the business.

The Manager's Paradox

September 30th, 2020

7:55

09/30 The Founder's Journal with Alex Lieberman


Today I discuss the time commitment and opportunity cost that comes with being a manager.

Prepping for State of the Brewnion

September 29th, 2020

9:37

09/29 The Founder's Journal with Alex Lieberman


Today I discuss my thinking as I prepare for our Q3 all-hands, State of the Brewnion. 

Scarcity and Exclusivity

September 28th, 2020

7:38

09/28 The Founder's Journal with Alex Lieberman


Today I discuss the difference between scarcity and exclusivity, and how both can be used as strategies for your business.

Is It Worth It?

September 25th, 2020

9:43

09/25 The Founder's Journal with Alex Lieberman


Today I discuss trade-offs and opportunity cost. How do you determine whether something is worth your time?

Lessons From My Golf Lesson

September 24th, 2020

9:27

09/24 The Founder's Journal with Alex Lieberman


Today I talk about the lessons I learned about discipline and processes from my golf lesson.

Moving Fast and Breaking Things

September 23rd, 2020

10:38

09/23 The Founder's Journal with Alex Lieberman


Today I discuss how to identify and deal with cracks that form in your business as you move fast.

90% Unsexy

September 22nd, 2020

10:15

09/22 The Founder's Journal with Alex Lieberman


Today I talk about how unsexy my work today was an what the day-to-day of running a media organization is really like.

The Open-Mindedness Opinionated Matrix

September 18th, 2020

10:55

09/18 The Founder's Journal with Alex Lieberman

Today I discuss how you can be open-minded but also hold strong opinions (and how your level …

The Perils of Podcasting

September 17th, 2020

13:06

09/17 The Founder's Journal with Alex Lieberman


Today I reflect on my conversation with Lewis Howes about podcasting (and how hard it is to grow a podcast).

Hiring is a Team Sport

September 16th, 2020

9:28

09/16 The Founder's Journal with Alex Lieberman


Today I talk about hiring and why you need all hands on deck to make effective hires.

Remote Work Technology

September 15th, 2020

9:43

09/15 The Founder's Journal with Alex Lieberman


Today I discuss remote work tools and their adoption in organizations.

Why Startups Are Allergic To Planning

September 12th, 2020

9:11

09/12 The Founder's Journal with Alex Lieberman

Today I discuss why most startups fail to plan, and as the saying goes "If you fail to plan, you can plan to fail."

Asking For Help

September 11th, 2020

11:22

09/11 The Founder's Journal with Alex Lieberman

Today I discuss how and when to ask for help.

When I ask questions:

- When I have many questions to answer

- When the questions aren't easily accessible

- When the …

Podcast Growth

September 10th, 2020

13:05

09/10 The Founder's Journal with Alex Lieberman


Today, Josh and I brainstorm how we can grow this podcast through proactive and reactive marketing.

Therapy

September 9th, 2020

9:41

Today I discuss why I go to therapy and how a therapist can be an emotional sparring partner who helps me reflect on life's greatest questions.

Anxiety of the Unknown

September 4th, 2020

10:31

Today I reflect on the anxiety of finding my purpose and identity once I'm done with my career at Morning Brew. How do you deal with …

1 Million Opens

September 3rd, 2020

8:03

Today I talk about what 1 million opens of the Morning Brew newsletter means to me and what I've learned on this journey.

Leading a Business During a Recession

September 2nd, 2020

11:24

Today I discuss what I've learned about running a business during the first recession in Morning Brew's history.

Special Surprises

September 1st, 2020

8:45

Today I talk about "Special S's" and the impact of giving special surprises and treats (even if it's small or FREE!) to your team for no reason.

Taking Stock of Your Career

August 28th, 2020

9:49

Today I reflect on the question "what are you most excited about _____?" and my list of non-negotiables for my career

Personal Branding

August 27th, 2020

7:57

Today I discuss how individuals can lean into their various interests to become a multi-branded asset.

My Conversation with Kipp Bodnar

August 26th, 2020

9:21

Today I reflect on my conversation with Kipp Bodnar, and discuss finding less popular items for your content diet and the skill-sets that …

Managing Senior Employees

August 25th, 2020

8:59

Today we're discussing how to manage senior employees and what a senior employee should expect from a founder or co-founder.

Where To Look For Inspiration

August 21st, 2020

10:58

Today I discuss two places you can look for inspiration: things that are new and unproven for your audience and things that are new and …

My Mom

August 20th, 2020

9:00

Today I tell you about my Chief of Staff, Stacey Lieberman

Future of The Founder's Journal

August 19th, 2020

18:19

Today I discuss what we're doing well, not doing well, and what we can improve with The Founder's Journal going forward.

There's More to Social Media

August 18th, 2020

11:33

Today I discuss how social media is more than just a tool to build a brand or kill time.

Words Affect Your Identity

August 14th, 2020

7:34

Today I reflect on the words I used to describe myself in a conversation, and how the things I consistently repeat shape my identity.

What is Productive?

August 13th, 2020

6:37

Today I discuss productivity (again). Specifically, what activities that you do are actually productive?

10-Ks and Rabbit Holes

August 12th, 2020

13:37

Today I breakdown AT&Ts 10-K and go through my takeaways after dissecting their financial documents.

Org Structure

August 11th, 2020

11:08

Today I go through Morning Brew's organization structure and explain why every employee should understand their org structure.

Replicate Success

August 7th, 2020

8:55

Today I reflect on reflecting. I discuss why you need to find out why you had a success and how you can replicate successes in the future.

Hiring Strategy

August 6th, 2020

10:28

Today I remind myself what to keep in mind during the hiring process to make sure we find unicorns and avoid mistakes when hiring quickly.

Strategic Likability

August 5th, 2020

7:45

Today I discuss strategic likability: How do build up the skills you need to be liked and trusted across your organization?

The Compound Interest of Process

August 4th, 2020

12:53

Today I discuss how discipline and process compound into great results over time.

LinkedIn AMA

July 31st, 2020

13:57

Today I answer questions submitted on our LinkedIn Live, including:


  • What does Morning Brew look like in 2 years?
  • What changes and challenges have we …

Blind Spots

July 30th, 2020

8:51

Today I talk about two situations where my ego got in the way of my learning.

Organized Chaos

July 29th, 2020

11:07

Today I discuss how chaos within the structures of an organization can lead to innovation.

Brand Ambassador Program

July 28th, 2020

11:01

Today I discuss BrewU: Morning Brew's brand ambassador program. We discuss our history in brand ambassadors and how things have changed as we relaunch the program.

Stealing Ideas

July 24th, 2020

8:53

Today we talk about "stealing" or taking inspiration from things that already exist (and putting your own spin on it).

Depth Learning vs. Breadth Learning

July 23rd, 2020

9:23

Today is the second part of our media diet discussion. We discuss the differences between depth and breadth in learning.

My Conversation with Alicia Tillman

July 22nd, 2020

13:36

Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:

  • All marketing is B2C marketing
  • Communicate the …

Scaling Sales

July 21st, 2020

9:23

Today I discuss how Morning Brew has been able to scale our sales organization, why you need specialists as you grow, and where we aim to go with our advertising business.

Tough Conversations

July 17th, 2020

10:39

Today I talk about tough conversations:

  • what they are
  • why they're so important
  • how to have them

Substack Strategy

July 16th, 2020

13:26

Today we do a strategy breakdown of Substack and see how they can become the front and back office for creators.

Personal Brand

July 15th, 2020

9:26

Today I discuss why I'm doing the CMO Series and how to make yourself a top-of-the-funnel asset for your business.

Overwhelm

July 14th, 2020

7:26

Today I discuss how I had a productive day, but couldn't find enough time to accomplish everything I wanted.

Paid Product

July 13th, 2020

10:48

Today I reflect on a meeting I just had on building and testing a new paid product.

Your Content Diet

July 10th, 2020

10:26

Today I discuss diets... content diets. What are the things you're consuming and how does it affect your outputs?

Culture Brainstorm

July 8th, 2020

13:58

Today I brainstorm ways that we can impact Morning Brew's culture.

The Cadence of Work

July 7th, 2020

12:01

Today I reflect on my 4th of July Weekend and how it felt to unplug from work.

Be the Consumer of Your Product

July 2nd, 2020

8:52

Today I discuss the reasons behind why I'm joining David Perell's Write of Passage Course and how I believe it will help in our mission to create an education product at Morning Brew.

The Onboarding Process

July 1st, 2020

11:23

Today I discuss employee onboarding and how we are working to improve our process at Morning Brew

State of the Brewnion

June 30th, 2020

10:47

Today I give a behind-the-scenes look at the State of the Brewnion (Morning Brew's town hall) and 12 things I've learned from presenting during these quarterly meetings.

How I Set My Rocks

June 26th, 2020

9:33

Today I walk-through how I approach setting my rocks and my roadblocks in setting them

My Conversation with Shane Parrish

June 25th, 2020

11:05

Today I reflect on the conversation I had with Shane Parrish and what I've learned from Farnam Street Learning Community

5 Traits of Employees

June 24th, 2020

10:17

Today I discuss the five traits an employee can have

Two Wins and Two Learnings

June 23rd, 2020

12:11

Today I discuss advice for interns, how repetition influences truth, and how your business is like a factory.

An Audience Company

June 19th, 2020

7:50

Today I discuss how every company is an Audience Company

Our Core Values

June 18th, 2020

11:33

Today I discuss the core values we shared with the Morning Brew team

Company Offsites

June 17th, 2020

9:00

Today I talk about our company's offsite and the importance of constructive tension.

Big, Audacious Goals

June 16th, 2020

15:28

Today we discuss Hey.com and how they are combing big, audacious goals with the collision of creativity and analytics.

Getting Outside Perspectives

June 12th, 2020

9:01

Today I discuss the importance of talking to people outside of your specific area of work. I explore the quandary behind creating an investing community.

The Journey of Interviewing and Pride Month

June 11th, 2020

11:06

Today I discuss what Morning Brew is doing for Pride Month and how I'm learning to navigate hiring for a role I've never hired for before.

Fandom and Communities

June 10th, 2020

11:39

Today I discuss Fandom and Communities, including the potential benefits and pitfalls of each.

Morning Brew's Response and Reflection

June 8th, 2020

9:24

Today I share how Morning Brew is responding to the current unrest surrounding police brutality, systemic racism, and injustice. I read the …

Defining Brand Architecture

May 28th, 2020

11:38

Today I go through the three types of brand architecture and how Morning Brew is figuring out which model is best for our business.

Morning Brew's Views on Podcasting

May 27th, 2020

15:41

Producer Josh and I dissect a few podcast ideas that came in from a Brew reader. We discuss our current views on podcasting, as well as why …

Default to action and consistency

May 27th, 2020

15:59

Yesterday was nonstop and felt particularly long. I was mentally and physically exhausted and finally sat down to record The Founder's …

7 Takeaways

May 21st, 2020

10:51

Morning Brew had its first off-site today via Zoom. I share seven takeaways from this eight hour meeting and ways to make meetings more effective.

Music: http://www.davidcuttermusic.com / @dcuttermusic

Be an Easter Egg

May 20th, 2020

8:22

Small, unexpected gestures go a long way. Today I share how someone's hustle to go an extra step became the most impactful moment of my day.

Qualities of a good partnership

May 20th, 2020

12:47

Partnerships require a lot of time and energy. Today I discuss what to consider when deciding who your business should work with and why …

Divergent vs. Convergent thinking

May 19th, 2020

10:00

My divergent way of thinking became apparent to me while I spent five hours of my day writing an email to sum up the months of research I've been doing around Morning Brew's educational product. Producer Josh …

Distraction relieves discomfort

May 15th, 2020

11:04

Our second live Founder's Journal recording was a success. Producer Josh and I continue to discuss what I learned from Nir Eyal's book "Indistractable" and I answer a listener question about the hardest pitched …

The Founder's Grab Bag

May 14th, 2020

10:27

Today's discussion: consultants as insurance policies, hiring efficiently, and tapping into your superpowers.

Breakthroughs

May 13th, 2020

10:35

Today I share a breakthrough I had in developing the foundation of Morning Brew's educational product. I also discuss the importance of IP and what MBA candidates often describe as the most beneficial aspects …

Distraction

May 12th, 2020

9:03

It's no secret that I'm the worst at avoiding distractions. But today, I share how Nir Eyal's book "Indistractable" is teaching me practical tips to stay focused, as well as shaping Morning Brew's next …

Productivity

May 8th, 2020

8:51

Not all productivity is created equal. I share how you can make your schedule work for you by figuring out how to prioritize your daily …

Checking in

May 7th, 2020

8:22

The Founder's Journal took place on LinkedIn Live today. Here's my conversation with Producer Josh where I explain the importance of checking in with your employees during this time.

Music: 

Applying your learning style as a professional

May 6th, 2020

9:11

I've always been someone who learns through discussions, which means I never skipped class in college. Today I explain how I'm figuring out …

Taking a step back

May 5th, 2020

9:22

I reflect on how it felt to watch Morning Brew put on a giant initiative where I played a minimal part in making it happen. I also share why it's important to be empathetic in your hiring process.

Music: 

Attention Economy

May 1st, 2020

9:47

Today I go through three notes I wrote down that have me thinking about how to engage audiences and be more original.

Music: http://www.davidcuttermusic.com / @dcuttermusic

15 minute blocks

April 29th, 2020

8:20

My schedule was packed back to back today with calls, and I realized I never took a chance to process anything. I share how I'm going to …

Knowing your strengths and weaknesses

April 29th, 2020

9:13

I detail how founders can better manage their time by figuring out where their strengths are best suited in their companies.


Music: http://www.davidcuttermusic.com / @dcuttermusic

Putting on your blinders

April 29th, 2020

7:06

Today I'm talking about dealing with anxiety and asking the right questions as you become less involved in the weeds of your business.

More thinking, less doing

April 24th, 2020

10:27

I reflect on my conversation with Noah Kagan, someone I've always looked up to in the business world. Our conversation got me thinking about the qualities I look for in people and how I want to be spending my …

This is for the entrepreneur

April 23rd, 2020

10:15

We're going meta today. I share why Morning Brew is doing this podcast, what it means to me, and what I hope entrepreneurs of all types get out of it.


Music: http://www.davidcuttermusic.com / @dcuttermusic

Patience pays off

April 22nd, 2020

8:55

I had a great LinkedIn Live, and a long time coming, conversation with Arianna Huffington to break the news about her company's new partnership with Audible. It got me thinking about how brands can leverage …

First time hiring a PM... what does that even mean?

April 21st, 2020

12:42

Today we posted a new job description and I'm thinking more about the description, perfect applicant, and how to go about finding the best possible person.

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