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For Her Empire Podcast

75 EpisodesProduced by Abbie NwaochaWebsite

Hello and welcome to the For Her Empire Podcast. We are here to help female entrepreneurs build their business empire. At for her empire, our vision is to build a support community for female entrepreneurs where we can provide resources to help her create business assets, motivate her, keep her acco… read more

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56:51

Boosting your online visibility with content marketing with Melanie Herschorn

In today's episode of the For Her Empire Podcast, we talk about content marketing, specifically, how to use content marketing to boost your online visibility.

In this episode, you'll learn

  • What content marketing is
  • Why you need it as a business owner
  • How to create a plan that you can rinse and repeat
  • How to put together a clear message online will help you land clients, nurture leads, and become the go-to expert in your field

To make the most of what you'll learn today, you need to be really clear on your brand message and on who your ideal client is. 

If you're not sure what your brand message is, No worries, we have several episodes on branding. We recommend the episode "Developing a Brand Foundation with Hunter Myers"


About Melanie Herschorn:

A content marketing strategist and coach on a mission to empower female entrepreneurs, Melanie Herschorn’s goal is to support women business owners to land more clients by conquering their content marketing challenges. 

Through her company, VIP Digital Content, Melanie provides the strategies necessary for her clients to attract their ideal clients, nurture leads, and position themselves as experts in their field. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. 

Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. She also loves to provide marketing tips on her podcast VIP Access.


Find Melanie On:

Website: https://vipdigitalcontent.com/

Instagram: https://www.instagram.com/vipdigitalcontent/

Facebook: https://www.facebook.com/vipdigitalcontent

Twitter: https://twitter.com/VIPBusinessAZ

Pinterest: https://www.pinterest.com/vipdigitalcontent/_created/

Content Marketing Quiz: https://mycontentquiz.com/


Catch up with The For Her Empire Podcast and Abbie Nwaocha on:

Website: https://www.forherempire.com/

Podcast: https://pod.link/forherempire

Instagram: https://www.instagram.com/forherempire

Facebook Group: https://www.facebook.com/groups/forherempire/

Facebook Page: https://www.facebook.com/ForHerEmpire/

Pinterest: https://www.pinterest.com/ForHerEmpire/

LinkedIn (Abbie Nwaocha): https://www.linkedin.com/in/abigail-nwaocha

Linkedin Page (For Her Empire): https://www.linkedin.com/company/forherempire/

Twitter: https://twitter.com/ForHerEmpire

YouTube: https://youtube.com/channel/UCbOq-QSQtLMyH4TmKo-bnVg


FREE GIFTS & RESOURCES FROM THE HOST:

https://forherempire.com/freebies

--- Support this podcast: https://anchor.fm/forherempire/support
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