Fab Calando Audio
⭐⭐ texte-moi au (438) 601-1595 ⭐⭐Bienvenue au show audio de Fab Calando. Dans le podcast, tu trouveras un mélange d'entrevues avec des experts en marketing, ainsi que des épisodes seuls où je partage mes propres trucs et conseils. Je partage aussi des sujets connexes au marketing comme la vente et l… read more
Comment structurer une histoire | Une conversation avec Alexandre Gravel de Toast Studio
Tu sais?
Les gens achètent avec leurs émotions.
C'est pour ça que le storytelling est si important en ventes et marketing.
Les features et les bénéfices ont leur place, mais si l'on n'influence pas l'histoire que le prospect se raconte quand elle pense à notre produit ou service, la vente sera plus difficile.
Mais, alors, comment est-ce qu'on raconte une histoire?
Il existe plusieurs formules "testées," conçues pour soutirer un maximum d'émotions.
Alexandre Gravel de Toast Studio nous partages ces formules.
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