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Exponea - Audio Insights

14 EpisodesProduced by ExponeaWebsite

Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution.Marketers can deliver personalization to their customers at scale t… read more

10:37

The Importance of Customer Lifetime Value (CLV) in Marketing

Episode's Topic: Customer Lifetime Value

Episode's Description: Customer Lifetime Value is the most important metric companies ignore. Find out what makes it so important, and how to use it effectively.

Topic's Introduction: The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. CLV is the most important metric that companies ignore. Marketers have been writing about how important knowing CLV is for years, and it’s still being ignored or underutilized.

Table of Contents:

- What is Customer Lifetime Value?
- Why is Customer Lifetime Value Important?
- Why Don’t More Companies Use Customer Lifetime Value Effectively?
- How to Use Customer Lifetime Value?

Original Article: https://exponea.com/blog/the-importance-of-customer-lifetime-value-clv-in-marketing-in-2018/

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