Episode's Topic: Customer Lifetime Value
Episode's Description: Customer Lifetime Value is the most important metric companies ignore. Find out what makes it so important, and how to use it effectively.
Topic's Introduction: The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. CLV is the most important metric that companies ignore. Marketers have been writing about how important knowing CLV is for years, and it’s still being ignored or underutilized.
Table of Contents:
- What is Customer Lifetime Value?
- Why is Customer Lifetime Value Important?
- Why Don’t More Companies Use Customer Lifetime Value Effectively?
- How to Use Customer Lifetime Value?
Are you the creator of this podcast?
and pick the featured episodes for your show.
Connect with listeners
Podcasters use the RadioPublic listener relationship platform to build lasting connections with fansYes, let's begin connecting
Find new listeners
Understand your audience
Engage your fanbase