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Exponea - Audio Insights

15 EpisodesProduced by ExponeaWebsite

Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution.Marketers can deliver personalization to their customers at scale t… read more


What’s a Customer Data Platform? The Definitive Guide to CDPs

Episode's Topic: Customer Data Management

Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.

Find the Answer to These Questions:

  • What Exactly Is a Customer Data Platform?
  • What Is the History of Customer Data Platforms?
  • Why is Customer Data Important?
  • What Kind of Customer Data Does a CDP Work With?
  • What Makes a Customer Data Platform Different from DMP and CRM?
  • Customer Data Platform Types and Usage: Deep Dive
  • What is a Customer Data & Experience Platform? (CDXP)
  • Difference Between Enterprise-Grade CDP and Small Business CDPs
  • How to Use a Customer Data Platform? (Key Use Cases)
  • How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty?
  • How Long Does It Take to Implement a Customer Data Platform?
  • How to Choose the Right CDP for Your Company?

Original Article:

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