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Exponea - Audio Insights

14 EpisodesProduced by ExponeaWebsite

Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution.Marketers can deliver personalization to their customers at scale t… read more

12:56

Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?

Episode's Topic: Customer Data Management

Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty.

Table of Contents:

  • What is a Customer Data Platform (CDP)?
  • The differences between CDPs and other data management systems
  • Why Are CDPs Better for Fostering Loyalty?
  • Additional Features to Enhance a CDP

Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide

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