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Exponea - Audio Insights

14 EpisodesProduced by ExponeaWebsite

Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution.Marketers can deliver personalization to their customers at scale t… read more

5:49

Omnichannel Analytics: An In-Depth Look at Attribution Modeling

Episode's Topic: Omnichannel Marketing

Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.

Table of Contents:

  • Setting the Scene with an Omni-Channel Example
  • Attribution Models, Characteristics and Comparisons
  • Flowchart: Choosing the Right Attribution Model
  • Key Takeaways

Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/

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