Shannon’s athletic background began in the equestrian sport of Three Day Eventing. She competed nationally and internationally successfully for more than 20 years and also coached riders of all ages and levels during this time. More recently, Shannon has been focused on her passion for running, racing competitively in distances from the 800m to ultra trail events and almost everything in between.
As an athlete and a coach, Shannon has always been fascinated by the psychology of achievement. Her interest regarding the power of the mind to impact an athlete’s performance and overall experience drove Shannon to complete an undergraduate degree in psychology, and then a Masters in Applied Positive Psychology from the University of Pennsylvania. Positive psychology is the science of human flourishing and high achievement, and offers a wealth of resources from which Shannon draws to help athletes find the performance they are seeking.
Growing up in a small town in Colorado, Brannon was an outdoorsman and Athlete.
During his last year of college, Brannon met his partner, a top-ranked professional marathon runner. As their worlds of business and elite athletics joined, Brannon became fascinated by how to take the principles of elite athletes into professional business settings, and this led to HYPO2. Bringing his talent for cultivating guest experiences, Brannon has played a pivotal role in the development of the program designed specifically to take what HYPO2 knows about mental performance in the world of sport and apply it successfully to business professionals.
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