Emata is a fintech company, based in Uganda, that is providing loans to farmers. While farming represents 80% of the employment in that country, it only makes up only 30% of the economy. It’s extremely hard for farmers to break even–much less invest in their farms. Emata is changing economic circumstances for farmers by providing loans at a much lower interest rate than they are used to and doing it all through WhatsApp. In this episode, I speak to Bram and Lillian about why Emata is making such a big impact–with a 95% repayment rate–and the future of farming in Africa. I hope you enjoy!
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