Evocative Xchange
Welcome to the Evocative Xchange where we meet with go-getters who have that "X-factor"– a way of meeting today's challenges with bold and evocative solutions. We'll share what keeps these experts thinking, thriving, and feeling inspired in design, entrepreneurial life, healthcare marketing and beyo… read more
E11:S1 - Breaking Down the Components of Brand Strategy
Scott Stoogenke, Managing Executive Consultant at Panaviv, a company he launched in 2011 joins us for episode 11. Scott has over 25 years of experience in life sciences marketing including pharmaceutical services and medical communications that inform his ideas on marketing/brand strategy & tactical execution, training design & delivery, and organizational management.
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