Cover art for podcast Everything Coworking

Everything Coworking

The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owns coworking spaces in Chicago and Palo Alto under the brand Enerspace Coworking. She is the president of the League of Extraordinary Coworking spaces, a global netwo… read more

39:54

97: Demystifying Google Ads for Coworking Spaces

This week, Kevin Whelan has deep expertise in marketing that he is applying to Coworking Spaces. I have been working with Kevin on some strategic projects for the Global Workspace Association and Kevin is the outsourced CMO for IQ Office Suites, a coworking space with 5 locations in Toronto and Vancouver.

I've been really impressed with Kevin's deep marketing expertise and his application of them to the coworking industry and was thrilled when he agreed to share his advice on how to approach Google Ads.

This episode covers:

  • Should you use Google Ads
  • The three key benefits to Google Ads vs. other forms of marketing
  • An overview on Google Ads and how they work - How to create a budget for your ad spend
  • Why you need to hire Google Ads specialists (and not do it yourself)
  • How to optimize your website for conversions
  • How to measure your results and track return on investment

Get the full show notes at www.everythingcoworking.com/97

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to Everything Coworking

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
http://everythingcoworking.libsyn.com/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens