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38: Included.co leverages the collective buying power of coworking spaces

Episode description

Hector Kolonas is growing a platform that he developed to help members of shared workspaces leverage collective buying power for discounts on commonly used products and services. In turn, this platform shares part of the savings with the shared space owner, providing a diversified revenue source for space.

Full show notes here

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100: What you Need to Know about Furniture for Coworking Spaces

January 3rd, 2019

40:30

Furniture: New, used, refurbished, contract...what does it all mean and what's right for my coworking space? What role does a furniture dealer play …

99: How to Get Relevant Answers to your Coworking Questions

December 27th, 2018

17:49

Facebook Groups, Google Groups and Slack Groups are all great potential resources to answers to your coworking questions. That being said, ask a question like, "What CRM do you use?" and you'll get 20 different …

98: Goal Setting for Coworking Space Operators

December 19th, 2018

30:54

In this episode, we talk through three keys to getting what you want out of 2019 (or anytime you're in goal-setting mode).

This is the process my …

97: Demystifying Google Ads for Coworking Spaces

November 28th, 2018

39:54

This week, Kevin Whelan has deep expertise in marketing that he is applying to Coworking Spaces. I have been working with Kevin on some strategic projects for the Global Workspace Association and Kevin is the outsourced …

96: Industry Stats: Growth and the Strength of the Independent Operator

November 14th, 2018

30:33

Michelle Bodick, Managing Director of Sales and Marketing for the Americas at Instant Offices shares their research which reports that 68% of the coworking market is run by independent operators.

Instant has a strong …

95: Aligning your Actions to your Goals

November 7th, 2018

15:45

Sometimes we commit to something verbally but don't think about the workflow required to get there. What actions do we need to take? What behavior do we need to model? What language do we need to use to commit to that …

94. Case Study: Bringing Community to a Neighborhood in Oakland

October 30th, 2018

40:12

In this episode, I talk with Ellen Kim, co-founder of Temescal Works in Oakland, California. Ellen is a member of my Flight Group program. She was in the pre-launch Flight Group program and then graduated into the “In …

93. How to help your members get access to healthcare benefits

October 24th, 2018

27:25

One of the most challenging aspects of starting a business is dealing with administrative tasks like payroll and finding affordable access to …

92. 6 Things you should Focus on Post-Launch

October 17th, 2018

29:07

You've hosted your grand opening and you're live! You feel like there should be a light at the end of the tunnel but you're still feeling the …

91. Five Reasons why it Pays to be Small but Mighty

October 10th, 2018

20:40

The Instant Group reports that 68% of the market is made up of operators outside the top 6 national companies. So 68% of the market is not WeWork or Knotel or Regus or Premier Business Centers. We are, however, seeing …

90: Top 5 Takeaways from the 2018 FlexOffice Conference

October 4th, 2018

17:44

At the time of this recording, we're a few weeks out from the 2018 FlexOffice Conference. This week, I share my primary takeaways through my lens as …

89: Leadership Systems Behind Successful Coworking Spaces

September 12th, 2018

28:49

In this episode, I go through a framework for implementing consistent team meetings as a part of your leadership system for running a successful …

88: Mindset Matters - An Interview with Leadership Coach Rita Hyland

September 5th, 2018

33:47

This week we're shifting from working on the "how" to working on the mindset challenges that often prevent us from making progress and living our best lives. I am highly trained in the “how” department. So much so …

#87 Case Study - How to Sell more Team Spaces

August 29th, 2018

57:12

In this episode, I do a problem-solving session with Anthony Vetesse of Synchronous Solutions Coworking in Detroit. He reached out and asked for …

86: Part 3/3: The Coworking Sales Funnel Dissected

August 22nd, 2018

18:35

What you can do to get your scheduled tours to actually show up for tours.\n\n>The DNA of the coworking space tour experience.\n\n>The tour …

85: 2/3 of The Coworking Sales Funnel Dissected

August 15th, 2018

15:36

This is the second episode in a three-part series on the Coworking Sales Funnel.

If you missed episode #84, make sure to go back and listen.

Make sure to tune in next week for episode #86 for the third and final episode …

84: 1/3 The Coworking Sales Funnel Dissected

August 8th, 2018

42:34

This is the first episode in a three-part series on the Coworking Sales Funnel.

There’s a lot to cover on this topic and I want to keep it digestible. So make sure you tune in next week for episode #85 for the second …

83: 2018 Coworking Tech and Tools Guide Review

July 25th, 2018

28:38

> Creating the right tech stack in a coworking space is critical to keeping yourself sane, creating time for strategic work for you and your team, and to creating a positive, friction-free experience for your members.

82: Top 5 Reasons Coworking Spaces Fail

July 18th, 2018

35:07

In addition to my own experience, I see a lot of businesses, P&L's, pro-formas, etc. and have pieced together what I think are factors that contribute to the failure of a coworking space.

No matter how emotionally …

81: Pre-selling your Coworking Space - Mindset and Marketing

June 27th, 2018

26:57

I generally see two types of mindset out there on opening a coworking space. There are the folks that will start selling the story to anyone who will …

80: Mara Hauser on The Design Process for Coworking Spaces

June 19th, 2018

39:45

Mara Hauser covers the design process for coworking spaces from identifying your core user to branding to determining your program. Join us for a …

79: Kyle Coolbroth: From COCO to Fueled Collective

June 13th, 2018

37:43

In this episode, I talk with Kyle Coolbroth, Co-Founder and CEO of Fueled Collective which the coworking industry’s newest and most unique franchise …

78: Brad Krauskopf shares the Hub Australia Story

June 6th, 2018

34:22

Brad Krauskopf, founder of Hub Australia, shares his experience going from one 2500 square foot location to 7 locations across Australia. How he has reshaped his model to better meet member needs, how his organizational …

77: Marketing tips for Coworking Spaces

May 23rd, 2018

1:23:03

Garrett Tichy is the Founder and Owner of Hygge Coworking. A strong advocate for Charlotte, Tichy is well-known for his natural ability to build diverse and inclusive communities of professionals – both online and …

76: A Glimpse into the Future of Work with Antony Slumbers

May 16th, 2018

39:24

You are really going to enjoy today’s guest, Antony Slumbers. He is the keynote speaker for the 2018 FlexOffice Conference hosted by the Global Workspace Association and NAIOP. He's also a forward-looking, big picture …

75: Predictably Irrational - Insights Applied to Coworking

May 9th, 2018

22:43

This episode explores insights from Dan Ariely's best selling book on human behavior and how they apply to coworking spaces - insights cover free trials, rewarding employees, referral programs and why you need fancy …

74: Marketing your Coworking Space - Nail the Basics First

April 25th, 2018

31:56

It can be hard to know where to focus marketing efforts. This episode encourages you to nail the basics first. Make sure your Google presence is optimized and nurtured. Active searchers are on Google. 

Put your early …

73: How to Design and Equip a Best-in-class Conference Room

April 11th, 2018

53:13

On episode 73 of the Everything Coworking podcast special guest Michael Everts, President and Co-Founder of SharedSpace, shares his insights into …

72: How big should my coworking space be?

March 29th, 2018

18:08

A recent question asked in the Everything Coworking Facebook Group was “How big should my coworking space be?”

I think one of the most challenging …

71: Key Performance Indicators for Coworking Spaces

March 21st, 2018

32:36

Key Performance Indicators, or “KPIs”, are metrics that you may want to consider tracking for your business.

As Yogi Berra’s famous quote says: “If you don’t know where you’re going, you’ll probably end up somewhere …

70: Hiring a Community Manager and Avoiding Payroll Disasters

February 27th, 2018

28:46

This week I share my framework and process for hiring a community manager including:

  • Job description
  • Where to post
  • How to easily weed out the duds

69: Coworking - A Solve for the Loneliness Epidemic

February 21st, 2018

30:53

Steve King is a well-known voice in the coworking industry. He publishes the annual Coworking Forecast. He studies small business trends including the growth of freelancing and the gig economy. While studying the impact …

68: Am I spending my time on the right things?

February 14th, 2018

22:14

This topic came up in one of my Flight Groups this month - as a new entrepreneur, how do you know if you're doing the right things and getting enough done? No boss = no clear feedback loop. 

Probably one of the biggest …

67: Offspitality - Common Desk's Landlord Strategy

February 7th, 2018

31:26

In this episode, Nick Clark shares his journey from signing traditional leases to partnering with Granite Properties to do a 30,000 square foot space in a large redevelopment, to developing his "Offspitality" approach …

66: Landlords, coworking and management agreements with Ryan Hoopes

January 31st, 2018

35:17

In this episode, I talk to Ryan Hoopes, Senior Associate at Real Estate Services firm Colliers International. He also co-founded the firm’s global …

65: How a Mountain Town Entrepreneur and Physicist Buys a Building and Starts a Successful Coworking Space

January 24th, 2018

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I met Jamie Orr last April on a visit to take advantage of some fresh snow at Heavenly Mountain on the south side of Lake Tahoe. Dreaming of moving to the mountains and working out of a great coworking space, I had to …

64: 2017 Global Coworking Forecast

January 17th, 2018

13:34

In this episode, I share highlights from the latest Global Coworking forecast by Emergent Research.

Overall, no major surprises, just affirmation that the growth in both supply and demand for coworking continues at a …

63: My Top 5 Books for Coworking Space Operators

January 10th, 2018

22:29

Full Show Notes Here

It’s the season of thinking about new beginnings and how to be a better you in 2018.

I read a book over the Thanksgiving break …

62: Lease Liabilities - Expert advice from a real estate attorney

October 20th, 2017

54:47

61: Nick Livigne on Verizon's Coworking Innovation

September 27th, 2017

25:25

This week, my guest is Nick Livigne. Besides the fact that we're both from Upstate NY and went to college in Ithaca, NY, I'm a big fan of the …

60: The Design Evolution - What these standout operators have added to their latest spaces

September 6th, 2017

21:09

This week we go through insights from multi-location operators that are iterating their space design based on learnings from their other spaces.

If …

59: 8 Reasons to attend an industry conference and 4 ways to get the most out of one

August 30th, 2017

30:19

This week we cover 8 reasons to attend an industry conference and 4 ways to prepare once you have your ticket.

In an industry evolving as quickly as …

58: Ingraining the Coworking Mentality in your Real Estate Strategy - a Conversation with Peter Black

August 14th, 2017

33:30

In this episode, I talk with Peter Black, National Director of Workplace Strategy and Design for Colliers International. Over the past 5 years, Peter …

57: The digital mailbox revolution - why you don’t want to be left behind

August 9th, 2017

28:17

In this episode, I talk with Matt Going, CEO, and co-founder of Anytime Mailbox. Matt started Anytime Mailbox with one clear vision - everyone should …

56: Top Insights from the GWA Member Survey

August 1st, 2017

20:14

In this episode, I go through the top insights from the 2017 shared workspace member survey. 

Here are the highlights. Click here to get the downloadable detailed version.

The GWA annual conference is coming up on …

55: Are Coworking Spaces Profitable?

June 13th, 2017

21:23

In this episode, I walk through several key metrics that are critical if you're starting or investing in a coworking space using the results of the …

54: Fighting the Loneliness Epidemic

June 1st, 2017

18:53

In this episode, we talk about why community is one of the core benefits of getting people into flexible workspaces.

Loneliness is on the verge of becoming an epidemic.

We are all social creatures. Research shows that …

53: How to Survive the Lease Negotiation Process

May 24th, 2017

24:25

In this episode, we walk through the key elements of the lease negotiation process including:

  1. Signing the letter of intent
  2. Why the lease process can …

52: Top 10 Checklist for Finding Your Next Coworking Space

May 10th, 2017

28:09

In this episode, I share a list of 10 factors you should look for as you shop for a location for your coworking space including:

  1. Accessibility

51: Working with a Broker to find a location for your Coworking Space

May 3rd, 2017

23:47

Welcome to the Everything Coworking Podcast Episode Number 51!

 Not using a broker could cost you your business and maybe even your house. The same …

50: Successful Suburban Coworking

April 26th, 2017

34:56

Mara Hauser is the Founder and CEO of 25N Coworking with locations in Geneva and Arlington Heights, IL. Mara is also on the board of the Global Workspace Association.

In addition to starting 25 North, Mara is President …

49: Attracting and Hiring Community Manager Talent

April 19th, 2017

40:07

Iris led the NextSpace team during initial expansion from 1 location to 9 and co-founded the League of Extraordinary Coworking Spaces and COSHARE, produced Freelance Camps and has spoken at various conferences including …

48: Demystifying the Corporate Coworking Client

April 12th, 2017

32:09

In this episode, I talk with Kris Elliott, President of the Preferred Office Network.

Kris has joined me today to help demystify the corporate …

47: Coworking P&L Overview

April 5th, 2017

24:50

In this episode, I review a basic template for a sample coworking P&L.

We go through:

  1. Sources of income
  2. Typical expenses
  3. Items that are …

46: Cat Johnson on Helping coworking spaces and collaborative organizations to tell their stories

March 22nd, 2017

34:27

Cat is the lead content creator at Shareable, and she helped position the publication as the #4 nonprofit blog in the world, with over 100,000 …

45: Key Takeaways from the Davinci Workspace Portrait

March 8th, 2017

11:38

Overall, the report provides an overview of the flexible workspace market and the demand drivers behind the recent shared workspace growth. But their point of view is that while the industry seems riveted by the growth …

44: Key Takeaways From The LiquidSpace Flexible Office Report

March 3rd, 2017

7:14

Get the highlights from the Liquidspace Flexible Office Report. They share data and insights based on their 3MM transactions for meeting rooms and …

43: Rebecca Brian Pan on Managing a Hybrid Coworking Space

February 21st, 2017

39:50

Rebecca Brian Pan was the COO at Nextspace (9 locations in the Bay Area and Chicago) and then conceived of a model that she thought would make …

42: Corporations and Coworking with Kay Sargent

February 8th, 2017

29:11

41: How to Beat your Competition Just by Answering the Phone

January 30th, 2017

14:54

39: Unsettled Travel/Work Experiences

January 18th, 2017

38:33

Michael Youngblood, cofounder of Unsettled, asked himself a question that would change the course of the next few years of his life. "Why would I …

40: 2017 Coworking Predictions

January 4th, 2017

10:13

37: SWOT Analysis of Experienced Operators in a Rapidly Evolving Market

October 12th, 2016

25:59

Wendy Spreenberg, President and Founder of SITE RESolutions, goes through a SWOT Analysis for experienced shared space operators in a rapidly …

36: Facebook Ads for Local Businesses

October 6th, 2016

29:19

This week we talk to Rick Mulready, host of the Art of Paid Traffic podcast.

In our intro, Rick shares his experience working in a shared workspace …

35: Custom Frangrances for Shared Workspaces

September 7th, 2016

20:37
Guest: Tom Conroy, President of Yankee Candle Scent Systems   This week my guest is Tom Conroy, President of Yankee Candle Scent Systems. We talk …

34: Designing for the 5 Senses in the Workplace

August 26th, 2016

42:09
Melissa is trained as an architect (both undergrad and graduate). She learned that art is differentiated from architecture by occupancy. She thinks of architecture is the art and science of occupancy. She’s spent her …

33: Creative Lease Structures and Leveraging Big Data to Optimize Shared Space Locations

August 17th, 2016

30:12
In the episode number, 33 of Everything Coworking Podcast, Jamie Russo and Dawson Williams discuss:
  • How listening to operators made a difference …

32: Community Building in St. Louis

April 12th, 2016

27:34

This episode features Chris Holt, co-founder of TechArtista in St. Louis, Missouri.

Chris shares his experience on expanding his space over time and …

31: How to Cultivate Community in a Shared Workspace

March 30th, 2016

29:10

30: Senior Editor of Work Design Magazine on Modern Workplace Design Trends

March 21st, 2016

19:56

In this episode, I chat with Natalie Grasso, Senior Editor for Work Design Magazine. We talk about workplace trends and their new event series on exploring choice in the workplace. Natalie shares some learnings from the …

29: Using digital visual technology to build community

March 15th, 2016

24:45

Welcome to the Everything Coworking Podcast #29!

Today I spoke with Mike Lanni and Colin Bovet. Mike is Head of Key Accounts for Enplug and Colin is …

28: How the Internet of Things will Shape Coworking Space Design

March 9th, 2016

20:19

27: Case Study: How one shared workspace updated its branding, staff titles and space design to stay current

March 3rd, 2016

34:51

Keith Warner, Managing Partner for Pacific Workplaces, shares how the company, which has 16 locations in the Bay Area, has changed their name, the titles of their client-facing staff as well as their space design to …

26: 2016 Coworking Trends Report

February 24th, 2016

45:40

025: What's News? - Latest Coworking News & Trends

February 6th, 2016

4:18

In this episode we talked about new concepts and new developments in the coworking world. The episode is brought to you by the Global Workspace …

024: Social Media for Shared Workspaces

January 28th, 2016

33:34

Welcome to the Everything Coworking Podcast #24!

Today I spoke with Aalap Shah. Aalap is the founder of SoMe, a Chicago-based digital marketing company. He has worked in the online, retail, and service sectors, and …

023: Local SEO Tips for Shared Workspaces

January 4th, 2016

50:58

Welcome to the Everything Coworking Podcast #23!

Today I talk with Evan Oder, founder of FindWorkspaces.com. I met Evan at the annual Global Workspace Association Conference last month in Denver. His company was an …

022: What's News? - Latest Coworking News & Trends

December 28th, 2015

5:57

Jamie Russo announces her new role as Executive Director of Global Workspace Association as well as a new show format including industry trends in …

021: Work-Life Integration

September 28th, 2015

31:00

Welcome to episode #21 of the Everything Coworking Podcast!

My guest today is Dr. Tracy Brower. Tracy shares insights on how corporations are supporting work-life integration, and how corporate office design and third …

020: Hasan Mirjan - Founder of Spheremail & Spherepad

September 22nd, 2015

32:41

Welcome to the Everything Coworking Podcast Episode #20!

This week my guest is Hasan Mirjan, Founder of Spheremail and Spherepad. He started both about the same time. As he shares during the interview, he started …

019: Hiring a Community Manager for your Shared Space

September 10th, 2015

19:25

Welcome to Episode 19 of the Everything Coworking Podcast!  

Today we’re going to talk about how to hire a Community Manager for your shared space. I …

018: Phone Service & Member Access to Your Coworking Space

August 25th, 2015

19:04

Welcome to Episode 18 of the Everything Coworking Podcast!  

Today we’re going to talk about 2 somewhat unrelated topics, but I thought I’d throw them together: Phone Service & 24/7 Access.

I walk through how to …

017: Virtual Mail and Coworking

August 17th, 2015

11:52

Today we’re going to talk about virtual mail. It’s something that folks in the business center world have been doing for a long time, and it’s really …

016: Tiffany Knight Community Manager

August 12th, 2015

21:33

Today's guest, Tiffany Knight, is the Community & Space Manager at Workbar Boston. She gives us a glimpse of what it takes to make a strong community like Workbar thrive.

She also takes us along for the …

015: Adam Friedberg

August 5th, 2015

31:44

Adam Friedberg is a Managing Broker and Partner in Brand & Company, a real estate company in River Forest, IL. Adam got into the coworking industry accidentally - he and his partners started co-locating their …

014: Matthew Dunsten

July 29th, 2015

45:11

Welcome to the Everything Coworking Podcast Episode Number 14!

In today’s episode, I chat with Matthew Dunstan, author of The Coworking Revolution: …

013: Chris Estrada

July 21st, 2015

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I love talking shop with Chris. He launched his successful marketing business out of a coworking space from scratch and is directing his coworking …

012: Diana Rothschild

July 13th, 2015

40:54

Welcome to the Everything Coworking Podcast Episode Number 12!

Today I talk with Diana Rothschild, current CEO of coworking space Nextspace and founder of NextKids, a highly sought-after combination of coworking and …

011: Scott Chambers

July 8th, 2015

45:26

Today I chat with Scott Chambers, president of the Global Workspace Association and Chief Operating Officer of Pacific Workplaces which has 15 locations in the Bay Area. Scott has been in the industry for over 23 years …

010: Dana Horst

July 1st, 2015

23:36

Meet Dana Horst and learn about her journey from a love of writing, arts, and theatre, to becoming the Development Director of the fundraising …

009: Liz Elam

June 23rd, 2015

29:57

In this Episode, we get the juicy download from Liz Elam on the Global Coworking Conference Unconference recently hosted in Australia.

Liz is a well-known veteran of the coworking industry. She opened her first Link …

008: Matt Viglione

June 20th, 2015

19:47

Listen to this episode with Matthew Viglione as he describes his path from French Literature, to being a Communications Director in the nonprofit world, to deciding to “cut the cord” and launch himself into co-founding …

007: Sam Rosen Desktime App

June 10th, 2015

34:23

Listen to Sam's story as he describes how he transitioned from running a digital agency out of coffee shops and his girlfriend's apartment, to running his own Chicago coworking space, where he discovered the need for a …

006: Patrick Pohler, Owner of Anecka

June 3rd, 2015

48:22

In this episode, Patrick describes how he overcame hurdles like learning how to properly manage clients and set appropriate expectations, how to develop business relationships, and why becoming a true ‘professional’ is …

005: Troy Evans - Coworking to Coliving

May 27th, 2015

31:25

Troy Evans had such a life-changing experience at Syracuse CoWorks that he bought a building to house an expanded version of the coworking space on …

004: Coworker Claire Goforth - Lawyer to Freelance Writer

May 20th, 2015

20:10

Listen to this podcast to learn about how Claire Goforth went from being lawyer, to pursuing her true dream of being a writer.  

Claire explains how …

003: Mike LaRosa, GCUC Producer, Coworkaholic

May 13th, 2015

33:00

In this episode, meet Mike LaRosa. Mike is a self diagnosed coworkalcoholic, he helped to open a coworking space in Kansas City, and a year and a …

002: Nicole Yeary: Ms Tech Founder, Coworking at Grind Spaces

April 30th, 2015

25:54

 

Meet Nicole Yeary and hear her journey from insurance agency owner to unemployed, to founder of Ms. Tech. Find out how Nicole transformed what …

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