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64: 2017 Global Coworking Forecast

Episode description

In this episode, I share highlights from the latest Global Coworking forecast by Emergent Research.

Overall, no major surprises, just affirmation that the growth in both supply and demand for coworking continues at a rapid clip - about 16% on the supply side and almost 24% on the demand side.

Looking for other industry data? Try these sources:

  1. Industry Data Source: DeskMag annual Survey
  2. Industry Data Source: Executive Summary for GWA Annual Survey
  3. Industry Data Source: Instant Offices 2017 Flexible Workplace Market Review

Full Show Notes Here.

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109: Troubleshooting your Marketing Mix

June 5th, 2019

26:13

In this episode, we talk about what to do when your tour flow doesn’t feel right, or better yet, when your tour tracker data demonstrates your numbers are down.

Always get back to basics to troubleshoot issues. It’s …

108: Cybersecurity for Coworking 101

May 22nd, 2019

43:47

Anne Hardy, Chief Security Officer at Join Digital, shares with us the basics on our physical security and cyber security responsibilities as coworking space operators. Some categories of members such as corporate …

107: Niche Coworking with Palletized

May 15th, 2019

30:08

Maximilliano and his childhood friend, stumbled upon a unique need in the coworking market. They had a logistics operation involving inland …

106: Melissa Saubers on Inclusion in our Programming

May 8th, 2019

35:46

This week's guest is Melissa Saubers. Melissa is the Chief Connector and CEO of Cowork Waldo (founded in 2012) and Co-Founder & Past President of the Record-Setting & Award-Winning Kansas City Coworking Alliance …

105: Jerome Chang: Architect, BLANKSPACES Founder, Coworking "OG"

May 1st, 2019

43:25

In this episode, Jerome and I tackle questions such as: 

 

What are the things that you do in your business that are unique to approaching the business as an architect AND an operator?

For those that are listening and …

Just Jammin' with Jamie - To Niche or not to Niche?

April 24th, 2019

9:41

One of my Coworking Startup School students recently asked about choosing a niche group to serve with her coworking space. It's very common to get …

Just Jammin' with Jamie - Case Study: Premium Pricing and Positioning

March 25th, 2019

10:42

I love examples from other industries that make me think about aspects of the coworking industry.

This case study is about a summer camp that charges $100 more a week than the other neighborhood camps and how they …

Just Jammin' with Jamie: Managing Community Norms in a Coworking Space

March 20th, 2019

8:05

In this short episode, I share a story of a Flight Group member who recently launched his space and found himself managing a long list of community norm challenges - the sensitive, sometimes awkward aspects of bringing …

Just Jammin' with Jamie: It's not the Problem - It's your Attitude about the Problem

March 8th, 2019

23:05

Kicking off a new "bonus episode" format that will allow me to share insights that apply to business but don't fit into my typical episode approach.

This one addresses mindset when $hit goes wrong and messes with your …

104: Jacob Bates, CEO of CommonGrounds Workspace: From CRE at Nike to Raising $100M as a WaaS provider

March 6th, 2019

41:52

Currently in Carlsbad, Long Beach, San Jose and Denver, CommonGrounds Workspace is on an aggressive growth plan to add 2 million square feet across 50 locations in the next two years. All of this is made possible by a …

103: Venture X President Jason Anderson on Coworking and the Franchise Model

February 20th, 2019

33:48

On this episode, my guest is Jason Anderson, recently named President of Venture X, one of the fastest growing premium shared workspace concepts in the country.

Prior to joining the shared workspace community, Jason was …

102: Adding Offices and Meeting Rooms using Modular Building Systems - My Personal Debrief

February 7th, 2019

36:14

This is a debrief and case study of my Enerspace Referesh Project with a focus on adding additional team spaces and a meeting room. I dive into …

101: How to Legally Pass Credit Card Fees to your Members with Jack Richer of PlacePay

January 30th, 2019

44:18

This question came up recently in one of my Flight Group sessions. One of the FG members wanted to start encouraging ACH payments and wondered if she …

100: What you Need to Know about Furniture for Coworking Spaces

January 3rd, 2019

40:30

Furniture: New, used, refurbished, contract...what does it all mean and what's right for my coworking space? What role does a furniture dealer play …

99: How to Get Relevant Answers to your Coworking Questions

December 27th, 2018

17:49

Facebook Groups, Google Groups and Slack Groups are all great potential resources to answers to your coworking questions. That being said, ask a question like, "What CRM do you use?" and you'll get 20 different …

98: Goal Setting for Coworking Space Operators

December 19th, 2018

30:54

In this episode, we talk through three keys to getting what you want out of 2019 (or anytime you're in goal-setting mode).

This is the process my …

97: Demystifying Google Ads for Coworking Spaces

November 28th, 2018

39:54

This week, Kevin Whelan has deep expertise in marketing that he is applying to Coworking Spaces. I have been working with Kevin on some strategic projects for the Global Workspace Association and Kevin is the outsourced …

96: Industry Stats: Growth and the Strength of the Independent Operator

November 14th, 2018

30:33

Michelle Bodick, Managing Director of Sales and Marketing for the Americas at Instant Offices shares their research which reports that 68% of the coworking market is run by independent operators.

Instant has a strong …

95: Aligning your Actions to your Goals

November 7th, 2018

15:45

Sometimes we commit to something verbally but don't think about the workflow required to get there. What actions do we need to take? What behavior do we need to model? What language do we need to use to commit to that …

94. Case Study: Bringing Community to a Neighborhood in Oakland

October 30th, 2018

40:12

In this episode, I talk with Ellen Kim, co-founder of Temescal Works in Oakland, California. Ellen is a member of my Flight Group program. She was in the pre-launch Flight Group program and then graduated into the “In …

93. How to help your members get access to healthcare benefits

October 24th, 2018

27:25

One of the most challenging aspects of starting a business is dealing with administrative tasks like payroll and finding affordable access to …

92. 6 Things you should Focus on Post-Launch

October 17th, 2018

29:07

You've hosted your grand opening and you're live! You feel like there should be a light at the end of the tunnel but you're still feeling the …

91. Five Reasons why it Pays to be Small but Mighty

October 10th, 2018

20:40

The Instant Group reports that 68% of the market is made up of operators outside the top 6 national companies. So 68% of the market is not WeWork or Knotel or Regus or Premier Business Centers. We are, however, seeing …

90: Top 5 Takeaways from the 2018 FlexOffice Conference

October 4th, 2018

17:44

At the time of this recording, we're a few weeks out from the 2018 FlexOffice Conference. This week, I share my primary takeaways through my lens as …

89: Leadership Systems Behind Successful Coworking Spaces

September 12th, 2018

28:49

In this episode, I go through a framework for implementing consistent team meetings as a part of your leadership system for running a successful …

88: Mindset Matters - An Interview with Leadership Coach Rita Hyland

September 5th, 2018

33:47

This week we're shifting from working on the "how" to working on the mindset challenges that often prevent us from making progress and living our best lives. I am highly trained in the “how” department. So much so …

#87 Case Study - How to Sell more Team Spaces

August 29th, 2018

57:12

In this episode, I do a problem-solving session with Anthony Vetesse of Synchronous Solutions Coworking in Detroit. He reached out and asked for …

86: Part 3/3: The Coworking Sales Funnel Dissected

August 22nd, 2018

18:35

What you can do to get your scheduled tours to actually show up for tours.\n\n>The DNA of the coworking space tour experience.\n\n>The tour …

85: 2/3 of The Coworking Sales Funnel Dissected

August 15th, 2018

15:36

This is the second episode in a three-part series on the Coworking Sales Funnel.

If you missed episode #84, make sure to go back and listen.

Make sure to tune in next week for episode #86 for the third and final episode …

84: 1/3 The Coworking Sales Funnel Dissected

August 8th, 2018

42:34

This is the first episode in a three-part series on the Coworking Sales Funnel.

There’s a lot to cover on this topic and I want to keep it digestible. So make sure you tune in next week for episode #85 for the second …

83: 2018 Coworking Tech and Tools Guide Review

July 25th, 2018

28:38

> Creating the right tech stack in a coworking space is critical to keeping yourself sane, creating time for strategic work for you and your team, and to creating a positive, friction-free experience for your members.

82: Top 5 Reasons Coworking Spaces Fail

July 18th, 2018

35:07

In addition to my own experience, I see a lot of businesses, P&L's, pro-formas, etc. and have pieced together what I think are factors that contribute to the failure of a coworking space.

No matter how emotionally …

81: Pre-selling your Coworking Space - Mindset and Marketing

June 27th, 2018

26:57

I generally see two types of mindset out there on opening a coworking space. There are the folks that will start selling the story to anyone who will …

80: Mara Hauser on The Design Process for Coworking Spaces

June 19th, 2018

39:45

Mara Hauser covers the design process for coworking spaces from identifying your core user to branding to determining your program. Join us for a …

79: Kyle Coolbroth: From COCO to Fueled Collective

June 13th, 2018

37:43

In this episode, I talk with Kyle Coolbroth, Co-Founder and CEO of Fueled Collective which the coworking industry’s newest and most unique franchise …

78: Brad Krauskopf shares the Hub Australia Story

June 6th, 2018

34:22

Brad Krauskopf, founder of Hub Australia, shares his experience going from one 2500 square foot location to 7 locations across Australia. How he has reshaped his model to better meet member needs, how his organizational …

77: Marketing tips for Coworking Spaces

May 23rd, 2018

1:23:03

Garrett Tichy is the Founder and Owner of Hygge Coworking. A strong advocate for Charlotte, Tichy is well-known for his natural ability to build diverse and inclusive communities of professionals – both online and …

76: A Glimpse into the Future of Work with Antony Slumbers

May 16th, 2018

39:24

You are really going to enjoy today’s guest, Antony Slumbers. He is the keynote speaker for the 2018 FlexOffice Conference hosted by the Global Workspace Association and NAIOP. He's also a forward-looking, big picture …

75: Predictably Irrational - Insights Applied to Coworking

May 9th, 2018

22:43

This episode explores insights from Dan Ariely's best selling book on human behavior and how they apply to coworking spaces - insights cover free trials, rewarding employees, referral programs and why you need fancy …

74: Marketing your Coworking Space - Nail the Basics First

April 25th, 2018

31:56

It can be hard to know where to focus marketing efforts. This episode encourages you to nail the basics first. Make sure your Google presence is optimized and nurtured. Active searchers are on Google. 

Put your early …

73: How to Design and Equip a Best-in-class Conference Room

April 11th, 2018

53:13

On episode 73 of the Everything Coworking podcast special guest Michael Everts, President and Co-Founder of SharedSpace, shares his insights into …

72: How big should my coworking space be?

March 29th, 2018

18:08

A recent question asked in the Everything Coworking Facebook Group was “How big should my coworking space be?”

I think one of the most challenging …

71: Key Performance Indicators for Coworking Spaces

March 21st, 2018

32:36

Key Performance Indicators, or “KPIs”, are metrics that you may want to consider tracking for your business.

As Yogi Berra’s famous quote says: “If you don’t know where you’re going, you’ll probably end up somewhere …

70: Hiring a Community Manager and Avoiding Payroll Disasters

February 27th, 2018

28:46

This week I share my framework and process for hiring a community manager including:

  • Job description
  • Where to post
  • How to easily weed out the duds

69: Coworking - A Solve for the Loneliness Epidemic

February 21st, 2018

30:53

Steve King is a well-known voice in the coworking industry. He publishes the annual Coworking Forecast. He studies small business trends including the growth of freelancing and the gig economy. While studying the impact …

68: Am I spending my time on the right things?

February 14th, 2018

22:14

This topic came up in one of my Flight Groups this month - as a new entrepreneur, how do you know if you're doing the right things and getting enough done? No boss = no clear feedback loop. 

Probably one of the biggest …

67: Offspitality - Common Desk's Landlord Strategy

February 7th, 2018

31:26

In this episode, Nick Clark shares his journey from signing traditional leases to partnering with Granite Properties to do a 30,000 square foot space in a large redevelopment, to developing his "Offspitality" approach …

66: Landlords, coworking and management agreements with Ryan Hoopes

January 31st, 2018

35:17

In this episode, I talk to Ryan Hoopes, Senior Associate at Real Estate Services firm Colliers International. He also co-founded the firm’s global …

65: How a Mountain Town Entrepreneur and Physicist Buys a Building and Starts a Successful Coworking Space

January 24th, 2018

34:34

I met Jamie Orr last April on a visit to take advantage of some fresh snow at Heavenly Mountain on the south side of Lake Tahoe. Dreaming of moving to the mountains and working out of a great coworking space, I had to …

63: My Top 5 Books for Coworking Space Operators

January 10th, 2018

22:29

Full Show Notes Here

It’s the season of thinking about new beginnings and how to be a better you in 2018.

I read a book over the Thanksgiving break …

61: Nick Livigne on Verizon's Coworking Innovation

September 27th, 2017

25:25

This week, my guest is Nick Livigne. Besides the fact that we're both from Upstate NY and went to college in Ithaca, NY, I'm a big fan of the …

60: The Design Evolution - What these standout operators have added to their latest spaces

September 6th, 2017

21:09

This week we go through insights from multi-location operators that are iterating their space design based on learnings from their other spaces.

If …

59: 8 Reasons to attend an industry conference and 4 ways to get the most out of one

August 30th, 2017

30:19

This week we cover 8 reasons to attend an industry conference and 4 ways to prepare once you have your ticket.

In an industry evolving as quickly as …

58: Ingraining the Coworking Mentality in your Real Estate Strategy - a Conversation with Peter Black

August 14th, 2017

33:30

In this episode, I talk with Peter Black, National Director of Workplace Strategy and Design for Colliers International. Over the past 5 years, Peter …

57: The digital mailbox revolution - why you don’t want to be left behind

August 9th, 2017

28:17

In this episode, I talk with Matt Going, CEO, and co-founder of Anytime Mailbox. Matt started Anytime Mailbox with one clear vision - everyone should …

56: Top Insights from the GWA Member Survey

August 1st, 2017

20:14

In this episode, I go through the top insights from the 2017 shared workspace member survey. 

Here are the highlights. Click here to get the downloadable detailed version.

The GWA annual conference is coming up on …

55: Are Coworking Spaces Profitable?

June 13th, 2017

21:23

In this episode, I walk through several key metrics that are critical if you're starting or investing in a coworking space using the results of the …

54: Fighting the Loneliness Epidemic

June 1st, 2017

18:53

In this episode, we talk about why community is one of the core benefits of getting people into flexible workspaces.

Loneliness is on the verge of becoming an epidemic.

We are all social creatures. Research shows that …

53: How to Survive the Lease Negotiation Process

May 24th, 2017

24:25

In this episode, we walk through the key elements of the lease negotiation process including:

  1. Signing the letter of intent
  2. Why the lease process can …

52: Top 10 Checklist for Finding Your Next Coworking Space

May 10th, 2017

28:09

In this episode, I share a list of 10 factors you should look for as you shop for a location for your coworking space including:

  1. Accessibility

51: Working with a Broker to find a location for your Coworking Space

May 3rd, 2017

23:47

Welcome to the Everything Coworking Podcast Episode Number 51!

 Not using a broker could cost you your business and maybe even your house. The same …

50: Successful Suburban Coworking

April 26th, 2017

34:56

Mara Hauser is the Founder and CEO of 25N Coworking with locations in Geneva and Arlington Heights, IL. Mara is also on the board of the Global Workspace Association.

In addition to starting 25 North, Mara is President …

49: Attracting and Hiring Community Manager Talent

April 19th, 2017

40:07

Iris led the NextSpace team during initial expansion from 1 location to 9 and co-founded the League of Extraordinary Coworking Spaces and COSHARE, produced Freelance Camps and has spoken at various conferences including …

48: Demystifying the Corporate Coworking Client

April 12th, 2017

32:09

In this episode, I talk with Kris Elliott, President of the Preferred Office Network.

Kris has joined me today to help demystify the corporate …

47: Coworking P&L Overview

April 5th, 2017

24:50

In this episode, I review a basic template for a sample coworking P&L.

We go through:

  1. Sources of income
  2. Typical expenses
  3. Items that are …

46: Cat Johnson on Helping coworking spaces and collaborative organizations to tell their stories

March 22nd, 2017

34:27

Cat is the lead content creator at Shareable, and she helped position the publication as the #4 nonprofit blog in the world, with over 100,000 …

45: Key Takeaways from the Davinci Workspace Portrait

March 8th, 2017

11:38

Overall, the report provides an overview of the flexible workspace market and the demand drivers behind the recent shared workspace growth. But their point of view is that while the industry seems riveted by the growth …

44: Key Takeaways From The LiquidSpace Flexible Office Report

March 3rd, 2017

7:14

Get the highlights from the Liquidspace Flexible Office Report. They share data and insights based on their 3MM transactions for meeting rooms and …

43: Rebecca Brian Pan on Managing a Hybrid Coworking Space

February 21st, 2017

39:50

Rebecca Brian Pan was the COO at Nextspace (9 locations in the Bay Area and Chicago) and then conceived of a model that she thought would make …

39: Unsettled Travel/Work Experiences

January 18th, 2017

38:33

Michael Youngblood, cofounder of Unsettled, asked himself a question that would change the course of the next few years of his life. "Why would I …

38: Included.co leverages the collective buying power of coworking spaces

January 11th, 2017

24:17

Hector Kolonas is growing a platform that he developed to help members of shared workspaces leverage collective buying power for discounts on …

40: 2017 Coworking Predictions

January 4th, 2017

10:13

This episode highlights a few 2017 Coworking Predictions that I made for Work Design Magazine.

Full Show Notes Here

 

37: SWOT Analysis of Experienced Operators in a Rapidly Evolving Market

October 12th, 2016

25:59

Wendy Spreenberg, President and Founder of SITE RESolutions, goes through a SWOT Analysis for experienced shared space operators in a rapidly …

36: Facebook Ads for Local Businesses

October 6th, 2016

29:19

This week we talk to Rick Mulready, host of the Art of Paid Traffic podcast.

In our intro, Rick shares his experience working in a shared workspace …

35: Custom Frangrances for Shared Workspaces

September 7th, 2016

20:37

Guest: Tom Conroy, President of Yankee Candle Scent Systems   This week my guest is Tom Conroy, President of Yankee Candle Scent Systems. We talk …

34: Designing for the 5 Senses in the Workplace

August 26th, 2016

42:09
Melissa is trained as an architect (both undergrad and graduate). She learned that art is differentiated from architecture by occupancy. She thinks of architecture is the art and science of occupancy. She’s spent her …

33: Creative Lease Structures and Leveraging Big Data to Optimize Shared Space Locations

August 17th, 2016

30:12
In the episode number, 33 of Everything Coworking Podcast, Jamie Russo and Dawson Williams discuss:
  • How listening to operators made a difference …

32: Community Building in St. Louis

April 12th, 2016

27:34

This episode features Chris Holt, co-founder of TechArtista in St. Louis, Missouri.

Chris shares his experience on expanding his space over time and …

31: How to Cultivate Community in a Shared Workspace

March 30th, 2016

29:10

Welcome to Episode #31 of the Everything Coworking Podcast!

This episode is brought to you by the Global Workspace Association.

In this episode, Craig Baute, founder of Creative Density, a coworking space in Denver, …

30: Senior Editor of Work Design Magazine on Modern Workplace Design Trends

March 21st, 2016

19:56

In this episode, I chat with Natalie Grasso, Senior Editor for Work Design Magazine. We talk about workplace trends and their new event series on exploring choice in the workplace. Natalie shares some learnings from the …

29: Using digital visual technology to build community

March 15th, 2016

24:45

Welcome to the Everything Coworking Podcast #29!

Today I spoke with Mike Lanni and Colin Bovet. Mike is Head of Key Accounts for Enplug and Colin is …

28: How the Internet of Things will Shape Coworking Space Design

March 9th, 2016

20:19

Dale Hersowitz predicts how the Internet of Things will have a major impact on the way shared workspaces are run and on the member experience. 

See …

27: Case Study: How one shared workspace updated its branding, staff titles and space design to stay current

March 3rd, 2016

34:51

Keith Warner, Managing Partner for Pacific Workplaces, shares how the company, which has 16 locations in the Bay Area, has changed their name, the titles of their client-facing staff as well as their space design to …

26: 2016 Coworking Trends Report

February 24th, 2016

45:40

Welcome to the Everything Coworking Podcast #26! Today I spoke with Mike LaRosa who is the founder and publisher of Coworkaholic.  We are doing our …

025: What's News? - Latest Coworking News & Trends

February 6th, 2016

4:18

In this episode we talked about new concepts and new developments in the coworking world. The episode is brought to you by the Global Workspace …

024: Social Media for Shared Workspaces

January 28th, 2016

33:34

Welcome to the Everything Coworking Podcast #24!

Today I spoke with Aalap Shah. Aalap is the founder of SoMe, a Chicago-based digital marketing company. He has worked in the online, retail, and service sectors, and …

023: Local SEO Tips for Shared Workspaces

January 4th, 2016

50:58

Welcome to the Everything Coworking Podcast #23!

Today I talk with Evan Oder, founder of FindWorkspaces.com. I met Evan at the annual Global Workspace Association Conference last month in Denver. His company was an …

022: What's News? - Latest Coworking News & Trends

December 28th, 2015

5:57

Jamie Russo announces her new role as Executive Director of Global Workspace Association as well as a new show format including industry trends in …

021: Work-Life Integration

September 28th, 2015

31:00

Welcome to episode #21 of the Everything Coworking Podcast!

My guest today is Dr. Tracy Brower. Tracy shares insights on how corporations are supporting work-life integration, and how corporate office design and third …

020: Hasan Mirjan - Founder of Spheremail & Spherepad

September 22nd, 2015

32:41

Welcome to the Everything Coworking Podcast Episode #20!

This week my guest is Hasan Mirjan, Founder of Spheremail and Spherepad. He started both about the same time. As he shares during the interview, he started …

019: Hiring a Community Manager for your Shared Space

September 10th, 2015

19:25

Welcome to Episode 19 of the Everything Coworking Podcast!  

Today we’re going to talk about how to hire a Community Manager for your shared space. I …

018: Phone Service & Member Access to Your Coworking Space

August 25th, 2015

19:04

Welcome to Episode 18 of the Everything Coworking Podcast!  

Today we’re going to talk about 2 somewhat unrelated topics, but I thought I’d throw them together: Phone Service & 24/7 Access.

I walk through how to …

017: Virtual Mail and Coworking

August 17th, 2015

11:52

Today we’re going to talk about virtual mail. It’s something that folks in the business center world have been doing for a long time, and it’s really …

016: Tiffany Knight Community Manager

August 12th, 2015

21:33

Today's guest, Tiffany Knight, is the Community & Space Manager at Workbar Boston. She gives us a glimpse of what it takes to make a strong community like Workbar thrive.

She also takes us along for the …

015: Adam Friedberg

August 5th, 2015

31:44

Adam Friedberg is a Managing Broker and Partner in Brand & Company, a real estate company in River Forest, IL. Adam got into the coworking industry accidentally - he and his partners started co-locating their …

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