Convention centers are changing. Rather than huge boxy buildings set on the outskirts of a city, ambitious new facilities are being fully integrated with their surrounding cities, putting attendees in the middle of the action, even if they spend much of the day on the trade show floor. Consider Seattle, where the Washington State Convention Center is in the midst of a transformation. We spoke with Visit Seattle President & CEO Tom Norwalk and Washington State Convention Center President & CEO Jeff Blosser about what it means for the destination and how it reflects the broader changes happening for conventions today.
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