In a time of unpredictability, instability and security concerns, the meetings industry has proven surprisingly resilient, enjoying more than 10 straight years of growth. But while the outlook remains positive, it is important to maintain a sense of caution, as well.
At the most recent Northstar Leadership Forum, held in Sea Island, Georgia, we had the chance to speak one-on-one with Roger Dow, president and CEO of the U.S. Travel Association. We discussed how the travel industry, including meetings and events, has proven surprisingly resilient during a time of global instability and security concerns. But he stressed that this is not the time to let down our guards, explaining the importance of making a strong business case for the value of meetings — to city leaders, corporate executives and policymakers. In this wide-ranging discussion, Dow touches on topics including overtourism, responsible travel and meetings’ impact on the global economy.
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